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Television and Radio: New Media, New Audiences and New Platforms.


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The second lecture in the University of Brighton Digital Media module from 2013. This lecture discusses the revolution that has occurred in all the media industries. It makes the key point that old media forms are transformed rather than being replaced by these changes, draws analogies to the invention of the printing press and discusses how population demographics can influence media change.

Dr Lance Dann
Twitter: LanceDann

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Television and Radio: New Media, New Audiences and New Platforms.

  1. 1. + New Media, New Platforms and New Audiences LB 304 Digital Media: Content, Design and Production Dr Lance Dann
  2. 2. + The Digital Revolution: it changes everything  New Media  New Platforms  New Audiences  New Behaviors  New Economy  New Opportunities  Same old qualities prevail
  3. 3. + How do we measure this change? UK You Tube Chart (without music videos) Charlie Bit My Finger (563million) Thigh Massage Video (284 million) The Sneezing Baby Panda (168 million) News Anchor Fail Competition (100 million) Rachel Riley – Countdown Black and White Short Dress (100 million) UK TV Viewing Records for 2000+ (not counting events) Only Fools and Horse - 2001 (22 million) Coronation Street – 2003 (20 million) Britain’s Got Talent Final – 2009 (18 million) X-Factor Final - 2010 (17 million) Matter of Loaf and Death – 2008 (16 million)
  4. 4. + TV is dead isn’t it? NOT ACCORDING TO BARB - LINK
  5. 5. + Olympic Peaks Think of all the different ways you watched the Olympics in 2012. Hugely successful pan-media policy. Audience driven to station from all directions. Worked with the way people were using their media. Huge numbers watch landmark events and moments live
  6. 6. + It’s a complex picture actually… isn’t it? TV audiences are holding up. Publishing sales increased 2% last year. Radio Listening rose in 2013. In all case traditional means of accessing media are dropping (slowly) while digital routes are experiencing a fast up turn.
  7. 7. + How many different UK film and TV viewing platforms are there?
  8. 8. + Is TV still TV? Is Radio still radio? What is Film?  Media are crossing over.  The role of Media is changing in our lives.  The status of media is changing for us as a society.  New media forms are confusing the picture.
  9. 9. + Old Media versus New Media Scribes versus The Printing Press : Radio versus Television : Internet versus Television
  10. 10. + Transformation not eradication!  The effects of change are profound  The effects of change are unexpected.  The effects of change are rarely to wipe out an old media form. “old media are not displaced rather their function and role are shifted by the introduction of new technologies.” Jenkins, 2006
  11. 11. + Demographic Argument  Change doesn’t occur until the old generation die out! Digital Natives Digital Visitors
  12. 12. + It really matters is that it is about two-way communication “Every time a new consumer joins this media landscape a new producer joins as well, because the same equipment -- phones, computers -- let you consume and produce. It's as if, when you bought a book, they threw in the printing press for free; it's like you had a phone that could turn into a radio if you pressed the right buttons. That is a huge change in the media landscape we're used to. And it's not just Internet or no Internet. We've had the Internet in its public form for almost 20 years now, and it's still changing as the media becomes more social.” Shirky ( 03b697b85964/viewTranscript/eng)