Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Use Proven, Persuasive Communication Strategies to Further Business Relationships via InMail: A Best Practice Approach

811 views

Published on

The focus of this presentation is on using Monroe's Motivated Sequence as a "best practice" social marketing tool.

With so much attention paid to the tools of social, mobile and internet marketing we sometimes forget the need to focus in on what makes for great, effective and proven communication techniques both in oral and written form. Now, 30 years after first developing and testing his method at Purdue University, Alan Monroe's methodology continues to be utilized in all forms of communication. The following topic areas will be covered during this session:

1. Identify each of the 5 steps that make up Monroe's Motivational Sequence. These include, (1) getting the attention of your audience, (2) creating a convincing need, (3) defining your solution, (4) utilizing visualization techniques to describe a detailed picture of success (or failure), (5) and asking the audience to take action.

2. Examine and analyze a sample InMail document that is written to persuade a target to take action. Learn how putting together a strong message and delivering it in the right sequence will drive results.

3. Consider how best to utilize the principles set forth by Monroe via multiple communication channels. Dr. John will bring to life a persuasive communication strategy and writing technique that should be in everyone's social marketing tool box.

This presentation was made at http:// clemsonconferences.com

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

How to Use Proven, Persuasive Communication Strategies to Further Business Relationships via InMail: A Best Practice Approach

  1. 1. How to Use Proven, Persuasive Communication Strategies to Further Business Relationships via InMail: A Best Practice Approach Strategies “I would like to see anyone, prophet, king or God, convince a thousand cats to do the same thing at the same time.” ― Neil Gaiman
  2. 2. InMail Interface
  3. 3. InMail Tips and Techniques • 6 LinkedIn Invitation Templates that Get a Response Every Time • What to Write in Your LinkedIn Invites • How to Write InMails That Get Responses in 48 Hours • Worst InMail Mistakes on LinkedIn and How to Fix Them
  4. 4. Shannon-Weaver Model of Communication Eliminate Noise Deliver Message Get Results
  5. 5. Alan H. Monroe A Purdue University professor, used the psychology of persuasion to develop an outline for making speeches that were designed to deliver results. Known as Monroe's Motivated Sequence.
  6. 6. Monroe’s Motivational Sequence The Five Steps STEP FUNCTION IDEAL AUDIENCE RESPONSE Attention to get audience to listen "I want to hear what you have to say" Need to get audience to feel a need or want "I agree. I have that need/want Satisfaction to tell audience how to fill need or want "I see your solution will work" Visualization to get audience to see benefits of solution "This is a great idea" Action to get audience to take action "I want it"
  7. 7. Grab Attention Subject: Dr. John Reid Professional Contact with Dr. Bob Wilson Dear Dean Wilson, We are professionally connected via LinkedIn which opens up opportunities to share information with one another. There are several national universities engaged in a Special Project opportunity that could quickly fill a need at Indiana University Northwest.
  8. 8. Grab Attention Continued Among these are The University of Texas-Austin's Professional Development Center and Indiana State University. Both are accredited university partners offering 8 fee-based Certificates in Technical Communication along with 2 tuition-free MOOC Certificate Courses from JER Online.
  9. 9. Address a Need/s In reading over the IUN mission statement and its reference to meeting the needs of Adult Continuing Education students, I believe there is a solid opportunity here; that is, one that would effectively meet the needs of those seeking Technical Communication Training to be applied in Domestic and International workplace settings.
  10. 10. Satisfaction Statement The opportunity I am proposing will include a generous share of revenue for all fee-based certificate courses. Additionally IUN will be the only program in your service area to offer tuition-free Massive Open Online Courses (MOOCs).
  11. 11. Visualization IUN will quickly become the premier provider of Online Technical Communication Training. Enrollments will flow from companies, freelancers, consultants and those seeking new career opportunities, including the military.
  12. 12. Take Action I have identified two websites to help inform you further about the field and the growth of this Demand Occupation. Also included is the UTexas-Austin website with our course listings. http://stc.org http://www.bls.gov/ooh/media-and-communication/technical-writers.htm http://cie.austin.utexas.edu/pdc/courses/certificates/
  13. 13. Take Action Continued Let’s arrange a chat so we can go into more detail about this opportunity. I certainly would like to know more about your program at Indiana University Northwest and how we might collaborate and form a strategic and profitable partnership. ###
  14. 14. Characteristics of a Dynamic, Persuasive Communicator Effectively move a receiver to: • Change their mind • Consider a new direction to go • Shift their opinions • Overcome objections • Buy a product or service
  15. 15. Key Points • Take some time to search websites that discuss and provide examples of Monroe's Motivational Sequence (MMS). • Commercial and academic websites, • Apply what you learn to your next InMail or for that matter, email or any other form of written or oral communication. • Massage your MMS work product as needed and when satisfied create a “Best Practice” template that can be repurposed. • Finally, enjoy seeing your efforts rewarded by realizing the benefits of return responses and inquiries.
  16. 16. How did the Crow use Monroe’s Motivated Sequence to get a “Buy In” from Hawk? http://youtu.be/GCzReXy7lFg
  17. 17. Dr. John’s Presentation Resources 6 LinkedIn Invitation Templates that Get a Response Every Time http://hashtagsandstilettos.com/best-linkedin-invitation-templates/ What to Write In Your LinkedIn Invites [Templates] http://theundercoverrecruiter.com/what-write-your-linkedin-invites-templates/ How to Write InMails That Get Response in 48 Hours https://www.linkedin.com/today/post/article/20140318140244- 49246280-linkedin-inmail-secrets-revealed Worst InMail Mistakes on LinkedIn and How to Fix Them http://talent.linkedin.com/blog/index.php/2013/08/worst-inmail-mistakes- on-linkedin-and-how-to-fix-them
  18. 18. http://coursecatalog.com/online http://techwriter-certification.com http://jeronline.com Contact Dr. John Reid 706-216-3406 (EST) drjohn@jeronline.com

×