Be the first to like this
The focus of this presentation is on using Monroe's Motivated Sequence as a "best practice" social marketing tool.
With so much attention paid to the tools of social, mobile and internet marketing we sometimes forget the need to focus in on what makes for great, effective and proven communication techniques both in oral and written form. Now, 30 years after first developing and testing his method at Purdue University, Alan Monroe's methodology continues to be utilized in all forms of communication. The following topic areas will be covered during this session:
1. Identify each of the 5 steps that make up Monroe's Motivational Sequence. These include, (1) getting the attention of your audience, (2) creating a convincing need, (3) defining your solution, (4) utilizing visualization techniques to describe a detailed picture of success (or failure), (5) and asking the audience to take action.
2. Examine and analyze a sample InMail document that is written to persuade a target to take action. Learn how putting together a strong message and delivering it in the right sequence will drive results.
3. Consider how best to utilize the principles set forth by Monroe via multiple communication channels. Dr. John will bring to life a persuasive communication strategy and writing technique that should be in everyone's social marketing tool box.
This presentation was made at http:// clemsonconferences.com