What Engineers Need To Know About Social Media


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This is a presentation that I put together as part of a seminar that I put on for the IEEE's Florida West Coast Section. It provides engineers with an overview of the different social media tools and explains how and when they should be used.

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What Engineers Need To Know About Social Media

  1. 1. What Engineers Need To KnowAbout Social MediaWednesday, June 19, 2013 at 6:00 pm - 7:30 pm
  2. 2. What Is Social Media?Social media refers to the means of interactions amongpeople in which they create, share, and exchangeinformation and ideas in virtual communities andnetworks.Words Photos Music Video
  3. 3. Why Should Engineers Care AboutSocial Media?1. Answers: We don’t have all theanswers – we need to network withsmart people.2. Questions: We like it when we cananswer questions for other people.3. Jobs: No job is permanent – wenever know when we’ll be lookingfor our next job.4. Learning: We always want to belearning new things.
  4. 4. How Many Different Types Of SocialMedia Are There?
  5. 5. Which Social Media Sites AreThe Most Popular?
  6. 6. If You’re Not Careful, You Can Waste ALot Of Time On Social Media…
  7. 7. STOP!: The First Step Is To DecideWhat You Want To Accomplish1. Network?2. Get questions answered?3. Job search?4. Learn new things?
  8. 8. Facebook• Daily active users have reached 665 million• Monthly active users have passed 1.1 billion for the firsttime• 751 million mobile users access Facebook every month• Mobile only active users total 189 million• Mobile now generates 30% of its ad revenue up from 23%at the end of 2012
  9. 9. Main Page
  10. 10. Friend Requests
  11. 11. Inbox
  12. 12. Notifications
  13. 13. Your Profile
  14. 14. Games!
  15. 15. Facebook Job Search
  16. 16. Company Pages
  17. 17. Twitter• Twitter is the fastest growing social network in the world by activeusers according to a Global Web Index Study.• 44% growth from June 2012 to March 2013• 288 million monthly active users• That means that 21% of the world’s internet population are usingTwitter every month• Over 500 million registered accounts• Twitter’s fastest growing age demographic is 55 to 64 year olds,registering an increase in active users of 79%
  18. 18. Twitter Home Page
  19. 19. Twitter Terms You Need To Know• Tweet - a Twitter single update of 140 characters or less, which can include @Mentions to other users,#hashtags, external links, or simply regular text.• Retweet or "RT" - taking a tweet from one user and posting it yourself, automatically crediting thesource, so that all of your followers can see the tweet. The original retweeting style would take a tweetand re-post it via your own account in the following format: RT @(username of person who originallytweeted the tweet youre retweeting): (contents of tweet). The current system does away with thisformat, and instead directly re-posts the tweet, crediting the origin underneath. For example, retweetedfrom @username.• TweetUps - Using Twitter to meet with other Twitter folks.• Trending Topics (TTs) - "Trending Topics" lists a range of subjects which many users across Twitter aretalking about simultaneously.• Lists - Users can organize the people they follow into lists of businesses or personalities which are relatedin some way. For example, a user could list all of the NPOs and charities they follow into a single list, foreasy reference.• Promoted Tweets - A single trending topic which a company or organization can pay to trend, as to gainattention and traffic from Twitter users worldwide.
  20. 20. YouTube• 1 billion unique monthly visitors• 6 billion hours of videos are watched every month• This means that 50% more hours of video are watchedin March 2013 compared to last August when it was 4billion hours a month and last May when it was 3billion.• YouTube reaches more U.S. adults ages 18-34 than anycable network
  21. 21. Your YouTube Home Page
  22. 22. Things You Can Control
  23. 23. My YouTube Dashboard
  24. 24. Your Video Manager
  25. 25. Uploading A New Video
  26. 26. Analytics – Who’s WatchingYour Videos?
  27. 27. Google+• 359 million monthly active users according to a Global WebIndex study• Its active users base grew by 33% from June 2012 throughto March 2013• Google’s social media arm Google+ has seen rapid growthpace as there are over 925,000 new users on Google+ everyday.• The Google +1 button is used 5 billion times per day.Google+ is favorite among tech industries and engineers.
  28. 28. Google+ Dashboard
  29. 29. Google+ Is All About “Circles”
  30. 30. Google+ Is A Great Place ToStore Photos
  31. 31. Google+ Communities
  32. 32. LinkedIn• Launched in 2003• Over 200 million users• 36 million visitors / month• 51% male, 49% female• 30% - make 60k – 100k, 39% - make 100k+• 2 new users join it every second• 64% of users are outside the USA
  33. 33. Why Use LinkedIn?• It offers you a 130M person database– People hire people, companies don’t hire people• Brand and position yourself as the authority online– You are unlike anyone else in the world• Access to recruiters and hiring managers.• Research on target companies– Over 7M companies have company profiles on LinkedIn– See who works there– Read blog posts, read their latest initiatives– Learn how you can add value to that company• Search posted (paid) and unposted job positions– LinkedIn earns ~40% of their revenue from packages offered to recruiters– 60% - 90% of job openings are never posted anywhere – filled through networking• Show that you are social media savvy
  34. 34. Job Hunting On LinkedIn• Join groups and make contacts– You can join up to 50 groups– Over 1M groups that you could join• Answer paid job ads– Clicking on the ad shows you who else youknow at that company• Answer free job postings– Every group has a job board• Look for job ads in the company pages– Many company pages have a career section where they postjobs.• Get found for your specialty– Key words in your profile will pull job offers to you• Be seen as an expert by publishing constantly• Maintain top of mind awareness as a job seeker– Make sure that your network knows that you are looking for ajob
  35. 35. LinkedIn Dashboard
  36. 36. Who Has Been Looking AtYour LinkedIn Profile?
  37. 37. LinkedIn Is All About Your Network
  38. 38. LinkedIn Network Building:A Two-Step Process
  39. 39. LinkedIn Groups
  40. 40. LinkedIn Company Pages Contain Jobs
  41. 41. Pinterest• 97% of the fans of Pinterest’s Facebook page arewomen and received 575 Likes per second.• Over 80% of pins are repins and it is obviously giving abonafide challenge to other social networking sites.• 57% of Pinterest users interact with food-relatedcontent and its said to be the number one category ofcontent.
  42. 42. Pinterest Is All About Photos
  43. 43. Follow Some Boards
  44. 44. Create Your Own Boards
  45. 45. Tumblr1. There are currently 102 million Tumblr blogs2. 44.6 billion posts have been published on Tumblr3. Tumblr attracted 29.2 million unique visitors4. 6.6 billion page views in March 20135. Tumblr’s audience is among the youngest with 45% being under 35 years old.6. 47% of US Tumblr users are male7. 35% of Tumblr users make less than $30k annually8. 65% of Tumblr’s audience has a college education9. Only 33% of Tumblr users have children10. Hispanics and African-Americans make up 29% of Tumblr’s audience11. Tumblr is more popular with 13-25 year olds than Facebook12. Average user spends 23 minutes on Tumblr per visit
  46. 46. Tumbler Is Like CreatingA Blog With Photos
  47. 47. Tumblr Dashboard
  48. 48. How To Add A Tumblr PostPhotoDescriptionKey words
  49. 49. Search For Blogs