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Product managers all want to know what the best way to price their product is. However, we've never been trained on how to go about doing this. All too often we fall back on the product manager's old friend – cost plus pricing.
It turn out that this is the wrong type of pricing for us to be using. It's not going to help our product to be successful. Dr. Jim Anderson takes the time to carefully show why cost plus is the wrong way to price your product, and then he shows you the right way to do it.
For more information on Dr. Jim Anderson and his company, Blue Elephant Consulting, find out more on the web at http://www.BlueElephantConsulting.com