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HOW TO
    IDENTIFY A
   NEW MEDIA
   DOUCHEBAG
  AND SAVE YOURSELF FROM BECOMING ONE

By Tessa Horehled | Creative Common...
#1 REFERS TO SELF
AS ONE OF THE
FOLLOWING:

               Expert
               Guru
               Maven


By Tessa H...
#2 OH RLY?
I HAVE MORE
TWITTER
FOLLOWERS
THAN THEY DO!


 By Tessa Horehled | Creative Commons Attribution-Noncommercial-N...
#3 PUTS “TW”
IN FRONT OF
VIRTUALLY
EVERYTHING



By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivat...
#4 HAS
           ALL OF THEIR SOCIAL
               NETWORKS



UPDATING WITH THE EXACT
    SAME CONTENT.
By Tessa Horehl...
#5 GADGET-
                                                        WHORE WITH
                                            ...
#6 OFFERS
“SOCIAL MEDIA
CONSULTING”
BUT HAS NO
EXPERIENCE
OUTSIDE
PERSONAL USE

 By Tessa Horehled | Creative Commons Attr...
#7 “SOCIAL MEDIA
 CONSULTING” OR “DIGITAL
  PUBLICITY” CONSISTS OF
   TWITTERING AD COPY
 ACROSS MULTIPLE TWITTER
  ACCOUN...
#8 THINKS THEY’RE ONE
 OF “THE 250” BUT HASN’T
    WORKED A SINGLE
     SUCCESS STORY…

     CONTINUES TO ACT LIKE
       ...
By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone read...
#9 EVERYTHING THAT
  COMES OUT OF THEIR
   MOUTH SMELLS LIKE
      SOMETHING
  REGURGITATED FROM
VALLEYWAG / MASHABLE /
<I...
#10
          A SOCIAL MEDIA
           MAVEN AND A
        SNAKEOIL SALESMAN
         WALK INTO A BAR…


By Tessa Horehle...
WAIT A TWICK SECOND!




                        TOTAL
                            I’M A
                    DOUCHEBAG!
  ...
DID YOU KNOW?
              NEW MEDIA DOUCHEBAGS
    ACTUALLY MAKE UP 31.4% OF
       YOUR FAVORITE SOCIAL
            NET...
#5 WAY TO CHANGE YOUR
      DOUCHEBAG ROUTINE…

     DROP THE BUZZ WORDS



By Tessa Horehled | Creative Commons Attributi...
#4 UNDERSTAND
  WHAT METRICS MEAN &
   HOW THEY AFFECT
         YOU


By Tessa Horehled | Creative Commons Attribution-Non...
#3 FOCUS ON
              1. YOUR AUDIENCE,
               2. YOUR GOALS, &
                 3. INNOVATION


By Tessa Hore...
#2 EVALUATE THE
    PLATFORM BEFORE YOU
    OPEN YOUR MOUTH (OR
           TYPE)


By Tessa Horehled | Creative Commons At...
#1 DON’T BE A
KNOW-IT-ALL

By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United S...
TO FIND OUT MORE
           NON-DOUCHEBAGGERY
               TECHNIQUES,
            FOLLOW ME ON THE
            INTERWEB...
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IgniteATL 2009 - How To Identify A New Media Douchebag (And Save Yourself From Becoming One)

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IgniteATL 2009 - How To Identify A New Media Douchebag (And Save Yourself From Becoming One)

  1. 1. HOW TO IDENTIFY A NEW MEDIA DOUCHEBAG AND SAVE YOURSELF FROM BECOMING ONE By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  2. 2. #1 REFERS TO SELF AS ONE OF THE FOLLOWING:  Expert  Guru  Maven By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  3. 3. #2 OH RLY? I HAVE MORE TWITTER FOLLOWERS THAN THEY DO! By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  4. 4. #3 PUTS “TW” IN FRONT OF VIRTUALLY EVERYTHING By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  5. 5. #4 HAS ALL OF THEIR SOCIAL NETWORKS UPDATING WITH THE EXACT SAME CONTENT. By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  6. 6. #5 GADGET- WHORE WITH NO CONTENT OR CHOCK FULL IT BUT LACKING REAL VALUE -- EITHER WAY SOLELY SELF- PROMOTING By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  7. 7. #6 OFFERS “SOCIAL MEDIA CONSULTING” BUT HAS NO EXPERIENCE OUTSIDE PERSONAL USE By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  8. 8. #7 “SOCIAL MEDIA CONSULTING” OR “DIGITAL PUBLICITY” CONSISTS OF TWITTERING AD COPY ACROSS MULTIPLE TWITTER ACCOUNTS, CREATING A FACEBOOK FAN PAGE & BLOG By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  9. 9. #8 THINKS THEY’RE ONE OF “THE 250” BUT HASN’T WORKED A SINGLE SUCCESS STORY… CONTINUES TO ACT LIKE IT ANYWAYS By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  10. 10. By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  11. 11. #9 EVERYTHING THAT COMES OUT OF THEIR MOUTH SMELLS LIKE SOMETHING REGURGITATED FROM VALLEYWAG / MASHABLE / <INSERT TECHBLOGNAME> By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  12. 12. #10 A SOCIAL MEDIA MAVEN AND A SNAKEOIL SALESMAN WALK INTO A BAR… By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  13. 13. WAIT A TWICK SECOND! TOTAL I’M A DOUCHEBAG! It’s okay. I can help you. By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  14. 14. DID YOU KNOW? NEW MEDIA DOUCHEBAGS ACTUALLY MAKE UP 31.4% OF YOUR FAVORITE SOCIAL NETWORKS! DON’T BE A SHEEP! By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  15. 15. #5 WAY TO CHANGE YOUR DOUCHEBAG ROUTINE… DROP THE BUZZ WORDS By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  16. 16. #4 UNDERSTAND WHAT METRICS MEAN & HOW THEY AFFECT YOU By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  17. 17. #3 FOCUS ON 1. YOUR AUDIENCE, 2. YOUR GOALS, & 3. INNOVATION By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  18. 18. #2 EVALUATE THE PLATFORM BEFORE YOU OPEN YOUR MOUTH (OR TYPE) By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  19. 19. #1 DON’T BE A KNOW-IT-ALL By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?
  20. 20. TO FIND OUT MORE NON-DOUCHEBAGGERY TECHNIQUES, FOLLOW ME ON THE INTERWEBS… IN THE NON-CREEPY WAY ;) twitter.com/tessa facebook.com/tessa.horehled #notadouche By Tessa Horehled | Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License | Anyone reading this?

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