Evaluation

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Evaluation

  1. 1. 1.) In what ways does yourmagazine use, develop or challenge forms and conventions of real magazines?
  2. 2. Masthead: The masthead is Similarities: the biggest text on the page which is used to clearly shows the name of the publication and to attract the audience to buy the magazine. In addition Prop: Both artists are wearing a the magazine has an image of prop, my artist is wearing a microphone which has a sunglasses which has reference to hip hop which reinforces to the target connotations of “coolness” which audience that this is a hip hop from my research proves what magazine. artists are stereotypical viewed as. The other artist as uses a prop, which is a religious crucifix. Image: The image shows who the magazine is revolved around and who is featured in the magazine. In addition both images us affects which is done to make the magazine stand out from the text and background in order for the target audience to see the artist which may then lure them into buying the magazine Background Colour: Both magazines use a backgroundColour scheme: Both magazines use the same colour colour to make the text around itscheme throughout which makes the magazine seems stand out more in order to catchmore professional which will lead to the target audience the target audiences eye whichhaving a positive view on the magazine. This may attract will lead to them reading the textthem to buy the magazine as psychologically them believe which may then lead the targetthey will be receiving the same high quality and audience into purchasing theprofessionalism in the features of the magazine. In addition, magazine.this will lead to the magazine having it’s own individualidentity which will separate them other magazine making itunique which will encourage the target audience to buy thismagazine now and in the future.
  3. 3. Pull quote: The professional magazine uses a convention called a pull quote, this is a something that an artist has said somewhere in the interview. A pull quote particularly in the hip hop magazine genre usually has something that is really unorthodox, the reason it has been put on the front cover as it is the only thing the audience can see and by seeing something unconventional they will be enticed to buy the magazine in order to see why the artist has said this. Header: The professional magazine uses a convention called a header. I have not used a header for numerous reason one being I had many cover lines and I also used a footer which gave the target audience plenty of information on what features are inside the magazine. Therefore there was no reasons for me to include a header in my magazine. Another reason was because it would take up a lot of space on my magazine and I would therefore have to make my surrounding conventions such as my cover lines, masthead and image smaller which would make my magazine seem amateurish and less professional which would repeal the target audience from wanting to buy the magazine. Barcode/ Price: The barcode must appear Camera shots: The camera shot of the on any magazine so that the retailer is able artists are different as my magazine to sell the magazine to the public. Issue/Website information: The uses a close whereas the professional professional magazine has a magazine uses a mid shot to show a The price must appear also appear on any large proportion of the artist. issue date which is used in nearly magazine so that the potential costume all professional magazines in knows how much the magazine is costs. order to show the audience that it is a recent magazine which will encourage them to buy theFooter: In my magazine I use a convention magazinecalled a footer located at the bottom of thepage. I decided to use a footer as I wanted togive the audience a greater insight into whatis in the magazine and the target audienceare likely to find at least one thing that isappealing which may persuade them to buy Differences:the magazine.
  4. 4. Similarities: Contents title: Both contents page have the title ‘Contents’ this is done to inform the reader that this is where he/she can go find topics Logo: Both magazines use a logo which is an that are in the magazine plus, it abbreviation or symbol of the masthead. I used also provides the page numbers in this because most music magazines have this order for them to find the topic. so I wanted to try and use as many conventions as I could in order to make my contents page appear professional which would therefore lead to a larger percentage of my target audience Reviews: Both magazines offer wanting to buy my magazine. the target audience reviews on the latest artists and albums. I decided to use this convention as it would lead the target Cover line: My contents page along with audience to believe they are the professional Q contents page both use getting the latest reviews of the cover lines. The example in both of these in hip hop genre, encouraging the text ‘FEATURE’ These shows the target them to buy the magazine. audience what topics are inside the magazine in order to persuade them to read them. Magazine Information: Both magazines offer the reader a website to visit in order to get more information on hip hop. I decided to useMain Image: Both contents pages use a this convention as it is present in mostimage of a music artist in order to attract the magazines so I wanted to make my magazinestarget audiences eye towards the page. The have the highest amount of professionalismimage of the artist is present of the contents possible as it would lead to more of my targetpage as conventionally it is of the artists audience wanting to purchase my magazine.which is the interview who is revolving.I chose this convention for many reasons,one being the colour of the image differedgreatly from the background colour and Colour scheme: Colour schemes are used in bothsurrounding text which caused the image to magazines as it makes the page stand out and thestand out from the page and appear more surrounding text becomes more visible. I decided to usevisible. Furthermore, the main image is an this convention as it found in most music magazines so Iimportant convention to have on the contents wanted to use as many traditional conventions aspage because from my research I discovered possible in order to make my magazine appearthat if a magazine has a well known it entices professional which would lure my target audience tothe reader to go to read. purchase the magazine
  5. 5. Differences: Barcode scanner: My magazines offers the reader a barcode scanner to access the website of my magazine. The reason why I decided to use this convention as it is present in nearly all music magazines, so by using it I thought it would make my magazine to look professional.Issue data: One difference between these twomagazines is that the Q contents page gives thereader the date and year in which the magazinewas issued in. I decided not to use this featureas I found it to be irrelevant and who notimprove my contents page is any way.Furthermore, I would had to adjust my wholecontents page in order for it to fit in which wouldbe time consuming and damage the image ofmy contents page.
  6. 6. Similarities: Text: Both double page spreads have text of what has occurred in the interview which is important as this is one of the attracts of a magazine and major cause for the target audience to buy the magazine.Pull quote: Both Double page spreads havea pull quote this provides the audience withsomething the artist has said, usually it issomething very controversial as it makesthe target audience want to know why theartist has said that and therefore the pullquote will lead to the target audiencewanting to buy the magazine. Main Image: Both of these double page spreads both share a main image. This is because the main image adds colour to the page, aids the surrounding text to stand out more and makes the page as a whole become more visually appealing.
  7. 7. Company publication name: The professional magazine mentions the name of the publication whereas with my one it does not. The reason I did not mention the name of my magazine was because I believe it was more important to have it on the front cover rather than the double page spread as the audience would know the name of the magazine before they look inside. However, I believe this is something I should have used but, I could not even if I chose to as I did not have the space and to find space would result in decreasing the size of the text and main image which was lead the quality of the magazine being tarnished along with the look of professionalism Differences:Colour: These two double page spreads differ as with mydouble page spread it uses different colours for the textregarding the interview. I chose to do this as it brightensthe text and makes it more eye catching and clearlydifferentiates the text spoke by the artist and theinterviewer. The professional double page spread uses thesmall colour for the text about the interview which is inblack. This makes the magazine seem dull and because itis one a light background it does the aid itself or thesurrounding text and images in becoming more visible
  8. 8. Text: The text was clearly the most important thing to have as a double page spreads purpose is to discuss an artist or band. My double page spread along with the professional one use the same font and size throughout as this assist the professional look which will lure my target audience to buy my magazine. Furthermore the text is spilt into different sections just like the professional magazine, this makes the text easier for the reader to see and understand and also improves the presentation of the double page spread which is a major factor target audiences look at when buying a magazine which I acquire from my questionnaire and focus group research. Similarities:Main Image: My double page spread along with Title: Both double page spreads use athe professional one both have a main image. title. This was important as it discussingThis was crucial to have as it would not seem right who the text is about and also mentionsto not have an image of the artist I am discussing which artist the magazine is choosing tobecause when I looked at professional magazine, talk about. This adds to the professionalin there double page spread there was always an look of my double page spread as all theimage of the artist they are discussing. professional double page spread IFurthermore, the image makes the page become analysed in my research had a title whichmore noticeable as if there was only text this could shows that my magazine is using theto the target audience not wanting to buy the conventions of real life magazines.magazine as it would look more like a newspaperrather than a magazine about their hobbies andinterests.
  9. 9. Differences: Text wrap: The professional double page spread uses a tool on In – Design to wrap the text around the image. I did not use this tool as I did not feel that it looked good and therefore decided not to do itColour: A difference between theses two double page spreads is that withmine I use a mixture of darker and whereas with the other image it usesa light image. The reason why I used a darker colour for my image isbecause it makes it stand out from the light background colour which iscream. The reason why I decided to use the colour black for my text isbecause it makes with the image and colour of the title which keeps to thecolour scheme making the page look more professional. Furthermore , itmakes the text and image stand out and appear more presentable whichwill lead to the target audience wanting to purchase my magazine.
  10. 10. 2.) How does your media productrepresent particular social groups? My magazine represents social groups through: • Race • Gender • Age •Social class.
  11. 11. Age:Age is presented in my magazines as the image is of a artist ages of 16-19, this means thatonly young people who fit into this age category are eligible to read this magazine or listen tothe hip hop. This therefore disregards and other aged audiences such as elderly or middleaged people are to read the magazine. Furthermore, another way which age is presented isthat the hip hop artists are aged 28-35 year olds.This leads to the stereotypical view that only people within this age can be hip hop artists, soby using a young hip hop artist it challenges the ideology and emphasises that anyone nomatter what age can be hip hop artists.
  12. 12. Race:Race is presented in my music magazine as on my front cover I have a close up of a white artists. Frommy research on my chosen genre which is hip hop, I came to learn that hip hop was created by theAfrican American black community and even in the present day it is seen as a predominantly black artform. However, there are some white hip hop artists and by using a white artist I am breaking thestereotypical view that only black people are hip hop artists. Which is presenting the people with whiteethnicity to have the rights to listen and perform in hip hop as black people. Furthermore because I amnot using a stereotypical black artist as many other professional magazines do, I am showing my targetaudience that this is a magazine for people of all colours therefore making it more appealing to the hiphop and other audiences leading to the public wanting to buy my magazine.
  13. 13. Gender:Gender is also represented as I use a male artist which is present on my front cover, contentspage and double page spread. Although hip hop is a genre shared by both male and female hiphop artists it is stereotypically viewed to only inhabited by male artists. So by using a male artist Iam contributing to the ideology that this is a genre whose artists are only male.Moreover, mise-en-scene is relevant when representing gender as the clothes used are hoodieswhich is mainly worn by males so therefore this is another indication that my magazine is targetedat male audiences. However, in my cover lines I do mention a few female hip hop artists whichemphasises that my magazine is not biased against females and that is represented both maleand female audiences.Furthermore the colours used also represent this magazine add the sense that it is only for malesas the colours used which are dark blue, black, red and green are masculine colours leading tomy magazine to be aimed at male audiences.
  14. 14. Social Class:Social class in presented in my magazine through mise-en-scene by the clothes that my artist iswearing. Hoodies are stereotypical viewed to be for people of a low class such as C2, D and E,therefore this leads to the stereotypical ideology that this magazine and the hip hop genre itselfis only for lower class individual. Another way the clothes represent social class is the hats my artist is wearing called a snapback. This is a very popular piece of clothing worn by hip hop artists and fans however,stereotypes have emerged with lead to this type of hat being associated with the lower andworking class background and also hip hop. Therefore, this reflects the target audience, fansand artists of hip hop to be of a low social class.
  15. 15. 3.) What kind of media institution might distribute your media productThe media institution that might distribute my media product is HarrisPublications. The reason why Harris Publications might distribute my magazine isBecause it is the genre that they have experienced in as they have publisherMany magazines in this genre with is hip hop. Some hip hop magazines whichIt is publishes are:• King magazine• Scratch magazine• XXL magazine
  16. 16. Why might Harris Publications might distribute my magazine:Harris publications might distribute my magazine as they have a publishers over75 magazines titles who have been in the publishing business since the 1950’s.Harris publications is an American publication company as mentioned publishesmagazines such as King, XXL and Scratch. These are very successful magazineswhich are attracts hundreds of millions of readers a year.As mentioned Harris publication as been publishing for 62 years. So from this it isclear they have a wide knowledge of how to attract their target audience to buytheir magazine. Plus, as mentioned they own King, XXL and Scratch which aresuccessfully hip hop magazines which is the same genre of my magazine so theywill therefore know how to distribute it to the target audience.Harris Publications already distributes hip hop music magazines so they wouldhave the knowledge and expertises to lure a wide and varied audience to buy theirmagazines. Plus, even though Harris Publications is extremely good at targetingthe hip hop target audience, it is also good at targeting other genres of music andother audiences as they had been previously publishing 20 years before thecreation of hip hop therefore, this is clear evidence that Harris publications canlure and appeal other target audiences to buy there magazines.
  17. 17. 4.) Who would the audience be for your magazine?My magazine focuses on the genre of hip hop which has a wide and varied audience ofdifferent ages, social class, gender ethnicity and psychographic profile.However, I needed to find the specific target audience for hip hop in order to make mymagazine appeal to them so they will be purchased to buy it. To do this I conductedqualitative research in the form of a focus group and quantitative research in the form of aquestionnaire. Age:I discovered that my target audience for my magazine would be males aged 11 – 20. Ireason why my the age my target audience would be in this is a popular genre for youngteenagers as they are the main fans for this genre. However the reason why early adults intheir 20’s would be my target audience is because some of the artists are there own age sothey feel they can relate to them and their current lives and problems. Social ClassThere are many different social classes who listen to hip hop and buy hip hop magazinesbut, from my research I discovered that these people are within the lower and middle class.The reason why some of my audience would be in the located in low class is because someartist discuss there problems living in poverty and how they turn turned their life from ‘ragsto riches’, this uses emotional manipulation to make the people within the lower class theyto can turn their lives around so they listen to hip hop and buy their magazines in the hopeof getting a better life. The demographics of my target audience would be located in GroupE which are students or Group D which are semi skilled manual workers.
  18. 18. Gender:Any gender may like hip hop and hip hop magazines however, I needed to find thegender that mostly buys hip hop magazines so that I could target my magazinetowards them so that they are lured to buy it. From my questionnaire I discoveredthat it is mainly males who buy hip hop magazines so when constructing mymagazine I made sure that I used conventions that attracted the male audience sothat they would be persuade to buy my magazine. Although males are targetaudience I also gathered information which was females also listen to hip hop andbuy hip hop magazines. So although my magazine did primarily aim at the maleaudience I did add a few female conventions to ensure that my magazine appeals tothe whole audience so that they too would be persuaded to buy the magazine alongwith the male audience. Ethnicity:Hip hop is presently one of the most popular and favoured music genres in the musicindustry which appeals to make people with different ethnicities however, from myresearch the main two ethnicities that listened to hip hop mostly were a audiencewho were either white or black. The reason why hip hop is popular with black peopleis because hip hop originated within the black community and hip hop is primarilybased with black hip hop artists therefore they can feel they can relate to them.However, in recent years there has been an include in white hip hop artists andtherefore, whites audiences have increased. So I therefore had to includeconventions that appeal to both black and white audiences.
  19. 19. Psychographic profiling:Another way my target audience was identified is through their psychographic profile, this is targetingthe audience directly through their needs and desires. After researching he age, gender, social classand ethnicity of my target audience it was fairly to find out what they wanted in a hip hop magazine as Iwas able to just ask them which made sure my results was correct and accurate.To find out what my target audience wanted in a magazine I conducted primarily research in the form ofa focus group where I asked various questions such as: ‘Why do you like hip hop? What conventions doyou like about hip hop magazines? What conventions do you dislike about magazines?’ Thesequestions gave me clear and specific answers which was easy to interpret so I therefore used thereinformation so that my magazine would be more appealing towards the whole target audience. The four Cs:I believe that my target audience can be classed as mainstreamers. Mainstreamers are audiences whoare concerned with stability and security, they want to buy well recognised bands. This is an importantaspect of my target audience as they will only want to buy renowned and well know magazines, thiswas important when I came to construct my own magazine as I would have to use the codes andconventions of other professional magazines to ensure that it appealed to mainstreamers so that theywould then buy my magazine.However my target audience could also be classed as aspires. Aspires are audiences who are seekingto improve themselves and their lives. My evidence of this is from my research I discovered that peoplelisten to hip hop as they wish to be like the artist and get everything else that follows such as fame,money and success. Therefore when constructing my magazine I wanted to some my target audiencehow successful my artist is in order to send out a message that they too can be like him, which ismisleading them encouraging them to buy the magazine.
  20. 20. 5.) How did you attract your audience:After conducting all my research it was information that I then used my researchfindings in a way that would attract my target audience to buy my hip hop magazine.One way I attract my audience was by using cover lines that had masculine colourssuch as red, blue, green and black. As my target audience mainly consists of males Ineeded to use colours that males generally like, so by using the colours they likedwhich I found from my research this will lure they towards the magazine and couldthen persuade them to buy the magazine.
  21. 21. The masthead ‘VOICE’ also attracts my target audience because from my focus group I discoveredthat some people listen to hip hop because it creates a voice for their problems. So by me having themasthead ‘VOICE’ it makes the target audience feel that the magazine can relate to them, thistechnique is called emotional manipulation and will persuade the target audience to buy themagazine. In addition the cover line ‘Latest news on artists’ makes the target audience feel they aregetting the most up-to-date news on their favourite artist, this will tempt will then tempt the targetaudience to buy my magazine.Another cover line that attracts my target audience is ‘Exclusive Interview: KANO’ The word exclusivecreates the impression that this interview can only be found in this magazine and also that themagazine is so good the artist only wanted to talk to this magazine, this will encourage the targetaudience to buy this magazine as the contents can only be found here and no where else. Moreover,if the name of famous and well known artist in on the front cover this will immediately catch the targetaudience’s eye as they will be familiar with seeing his name a lot, therefore this cover line will thenlead to the target audience taking an interest in my magazine and could possible lure them topurchase the magazine.
  22. 22. Another way I attracted my target audience is by mentioning artists they like and know in mycover lines, which I found out from my focus group and questionnaire. If they see artists they likethey will be encourage to take interest in my magazine and may lead to them buying mymagazine. I also mentioned a few female artists in my cover lines just to make sure that I alsotarget female audiences as they are also an important factor in terms of my audience.An additional way I attracted my target audience was by adding a footer. The reason why thiswould attract my target audience is because I am offering them additional things they can receive ifthey buy this magazine and it is fairly logical that one out these six possible topics will persuadethem to take interest in this magazine and could potential lead them to buy the magazine.
  23. 23. 6.) What have you learnt about technologies from the process of constructing this product? I then edited my image by I then made my masthead by using removing it from the backgroundFirstly I began constructing my the text tool to write of text. For the by using the filter extract tool. Imagazine by putting a colour on image of the fist and microphone then used the rubber tool tomy background. To do this I located inside the masthead I used remove any tiny traces of theselected the background layer, the crop tool and linked the layers background. I then placed itselected the paint bucket tool together and used the move tool to within the middle of the page byand chose the colour I wanted. place it within the letter O. using the move tool
  24. 24. I then added a footer by the shape tool and selecting a rectangle. I then I then added a main cover outline it on the bottom of the pageI then added cover lines line. Again I achieved this byonto my front cover by using and used the paint bucket tool to add using the text tool and then the colour green to make it stand outthe text tool. I then used the moving it into the position Imove tool to position the from the surrounding texts and other wanted by using the move colours.text anywhere I wanted on tool. I then used the paintthe page. After I was bucket to add colour to the I then added writing to the rectanglesatisfied where the cover text. I then added an outline but selecting the text tool. After I wasline was located I used the to the main cover line by pleased with the size and font of thepaint bucket to add colour to adding an effect and going text I added the colour white by usingmy text. to the stroke tool. the paint bucket tool and added a black outline by using the stroke tool.
  25. 25. I then added a price andbarcode. For the price Iagain used the text tool totype of the text and thenused the paint bucket toolto add the colour. For thebarcode I used one fromthe internet as there wasno possible way for me tomake my own.
  26. 26. Technologies used whilst constructing your magazine?
  27. 27. Internet:The internet was one of the most important and useful pieces of software inregards to constructing my magazine and searching for information about the hiphop genre. The internet was effective as it allowed me use search engines such as‘Google’ to look at professional magazines and decided what codes andconventions to use and not use on my magazine. It also allowed me go ontowebsites such as slide share and blogger so that I could upload my coursework.Through the internet I was able to obtain information of the history of hip hop andhow it was created and by what community which aided me when I came toconstruct my magazine. It also allowed me to get images of hip hop artist, bandsand magazines to put on my coursework.
  28. 28. Microsoft word 2003:Microsoft word 2003 was another piece of software is used through my coursework. Itwas effective as it allowed me to write my coursework on the computer so that I couldthen upload on my account on blogger. Microsoft word was useful as it saved me thetime and effort on writing it on a piece of paper and then scanning it through thescanner magazine and then uploading it onto blogger, so therefore it was a very timesaving, time efficient, faster and easier alternative. Microsoft office PowerPoint 2003:Microsoft office PowerPoint 2003 was also piece of softwareI used through mycoursework. This piece of technology was effective as it allowed me to put imagesonto my coursework and to write text about the topic. Microsoft office PowerPoint isvery similar to Microsoft word 2003 expect this allowed me to use images whichlooked more visually clear.
  29. 29. Abode Photoshop Cs3:I used this piece of software to make my front cover of my magazine. From using itpiece of software I have learnt:• How to use and search for different fonts• How to edit images• How to add effects onto my images• How to add a background colour onto my page• How to separate an image for the background
  30. 30. Computer:The ‘stone’ computer is a piece of hardware I used for all tasks in my courseworkexpect for the making drafts of my magazine. Which the computer I would be unableto use it’s software such as the Internet and Abode Photoshop CS3 and thereforecould not make my magazine. Abode In Design CS3:Another piece of software is used was Abode In Design CS3 which was effective asit allowed me to construct my contents page and double page spreads. For me thiswas the most challenging piece of software as I had not used it every much andtherefore only knew how to use a few out of it’s many tools.. However, eventually Idid learn how to use this program which allowed my to create my contents and
  31. 31. Memory stick:This is the memory stick I used to transport files I had done onto othercomputers to upload them to my blog. Lumix Panasonic DMC – FS62 digital camera:This is the camera I used to take all of my original images to use on myfront cover, contents page and double page spreads.
  32. 32. Slide share:I used slide share to convert my PowerPoints onto my blog. This was effective aswithout this piece of software I would be unable to post PowerPoints onto my blogcould therefore not complete sessions of my coursework. Blogger:I used blogger in order to post my coursework onto the internet so that the examinerand mark my coursework. This was effective as without it I would be unable to presentmy coursework to him/her and could therefore not complete the course.
  33. 33. 7.) Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product ?My skills and knowledge on the software and hardware have improved since thepreliminary. When using Photoshop for the preliminary task I did know have to use a fewtools but not as much as I now know, it I believe it is accurate to say that my knowledge ofPhotoshop and my skills of using it’s tools have improved.
  34. 34. Extract tool: A tool which I learnt whilst constructing my music magazine with the extract tool. This allowed me to easilyand quickly remove a section of the image I wanted from the background by simply highlighting the outline ofthe image I wanted to be remove I believe it is evident that not only have I expanded on my knowledge ofPhotoshop but I have also developed my skills since the preliminary as I was able to find this tool myself anduse it correctly for the first time which I believe shows that I generally have a good understanding of how touse Photoshop and it’s programs. This tool is very accurate and the tool corrects itself if you have made amistake therefore eliminating any chances of error to occur.
  35. 35. Artist Tool:Another tool I learnt how to use effectively and accurately was the artistic tool. I already knew how to use thistool as I used it on when constructing my college magazine for my preliminary and used it my music magazinehowever, I did not know you could use it on images. Above is an example of how I used it on my artist as hisface and clothing has an affect which I achieved by using the artistic tool and clicking on poster edges out ofthe many other different affects. I believe this shows my knowledge has improved as I am now able to usetools on a variety of thing which now include images, text and background.
  36. 36. Adjustments Tool:Another tool I have learnt since my constructing my preliminary task is the adjustments tool. This toolallows you to selected an image, background or text of your choosing and to change it’s colour whilstsince making it have a realistic effect. I never knew this tool existed when making my college magazineat the preliminary so for me to now discover it shows that I have experimented with different tools andtherefore my skills and knowledge of Photoshop excelled. The images above show what the image ofmy artist have originally looked like before I used the adjustments tool to change the colour andappearance and I my opinion it makes the image become more noticeable and looks more visiblyappealing

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