Carolyn Ridsdale 2011SOCIAL MEDIA FOR PROCUREMENT PROFESSIONALSDrs. Ruud Olthoff MBA, CPO Rabobank
Ruud Olthoff196214 years RabobankCPO Rabobank Group PurchasingDirector Sales Rabo MobileManager Virtual RabobankManager Marketing & Sales Retail 2
Experiences of a digital migrant• Digital migrant: pré-internet, pré-mobile• No innovator, but early adapter• No web-nerd, or digi-evangelist• Relatively new in procurement• Hope to: arouse curiosity and trigger trial behaviour• My truth, should not necessarily be yours• If I can do it, so can you!
Research Project “Social Media for Procurement & Supply Chain Management Professionals”Presented at Annual IPSERA conference Naples, Italy 1-4 April 2012 Frank Rozemeijer Nadine Kiratli Ruud Olthoff
Social media revolution• 2.4 billion social network accounts worldwide• 1.5 billion people using social network sites• High awareness: Facebook 100%, Twitter 80%• Facebook biggest: 800+ users end 2011• In 2012 the social media landscape has become rather stable• The world is not waiting for the next social network: no need for something new, no intention to quit• Mobile is the accelerator for social media usage: 51% internet users have a smartphone Insites Consulting Social Media Around the World 2012
Main criticism, why not?• It takes too much time• It’s risky (‘Elephant’s memory’)• My clients/environment/colleagues don’t use it• Unclear rules: what (NOT) to do?• Personal/professional life gets blurred• Cannot access social media sites at work (still 55% of the world!)
Need for speedNeed for innovation SocialComplex organisations MediaIncreased collaborationNeed for information
Three ways to leverage Social Media1. Market Intelligence Transparancy • Exchanging key information & best practices • Scanning supply markets for new suppliers • Tracking career of key supplier contactpersons2. Peer engagement Connect & join communities • Share information from trusted colleagues about suppliers and products3. Supplier collaboration Interact & Collaborate • Use SM as a channel for negotiation, relationship building as well as continous improvement with suppliers
What are the top-10 procurement sites and blogs (in English)?Name your favorite top-3!Here are some good examples:
1. www.supplymanagement.comUK daily purchasing and supply news and jobs at the logistics and supplychain news site by CIPS, the Chartered Institute of Purchasing & Supply:the biggest! > 24k viewers pm
2. blog.procurementleaders.comUS membership-led community for international procurement,sourcing and supply chain management executives, see also:www.procurementleaders.com #2nd 12k viewers
3. www.supplychaintoday.comU.S. Supply chain & business portal. An informational basedwebsite integrated with social media (@SupplyChainBlog). Big ontwitter, now on Facebook. Many films and tutorials.
4. www.CPOagenda.comUK based, international business review designed specifically forchief procurement officers and senior purchasing and supply chainexecutives in larger organisations.
5. www.capgemini.com/procurement-blog/One year old, worldwide procurement blog by Cap Gemini (sponsored)
6. www.procurement-iu.com/blog/Membership-led knowledge resource dedicated to corporateprocurement professionals, at both the executive and operationallevels
7. www.scdigest.comU.S. web site for supply chain management and logistics practioners,news, case studies, weekly newsletter, video’s.
8. www.supplychainquarterly.comU.S. web site and free app of the CSCMP, Council of Supply ChainManagement Professionals quarterly magazine.Mirrors the paper magazine.
9: CPOrising.comSponsored media site (by Ardent) for CPO’s and other supplymanagement executives, focused on procurement and supplymanagement.
10: purchasinginsight.comSponsored blog on e-procurement, P2P and electronic invoicing(software)
E-learning tools for procurementApps E-books•SCM Terms •CRICS contractmgmnt•Einkaufslexikon •DEAL! (app end nov 2012)•SCM Supplier Strategies•Buying business travel Video learning •Procurement AcademyTraining•Procurement managementWiki’s•TenderNed•esourcingwiki
Intra company social networking• Social tools collaborative workflow: – Yammer – Sharepoint – Social-Go – Etc.• Aim:Integratingthe effort http://www.enterpriseirregulars.com/40987/putting-social-business-to-work/
Finding colleagues and promoting careerProfessional social media:• LinkedIn-profile• LinkedIn search• Purchasing Groups on LinkedIn: – CPO-Club – Procurement professionals• Promoting yourself• React and interact• Finding jobs / colleagues• Starting a group• PS your supplier might also do this!
Networking collaboration with peersCollaboration platform:• Free website for business networking in procurement mysourcingteam.com (USA)
www.pianoo.nlDutch community and centre of expertise for publicprocurement: information, advice, instruments and practices:3.000 active users
www.sepp.nuDutch independant platform of Self Employed PurchasingProfessionals (SEPP)
Twitter: does it allTwitter is a microblog system, enables you to follow peopleand companies (and vice versa) and interact with themProfessional twitter usage: – Search #procurement #purchasing – Follow sites and blogs – Publish yourself: “if you’re twittering it, you are not doing it” – React and interact – Btw your supplier might also follow youIt’s all free!!
Active NL-social media buyers on twitter in 2011
How should you behave? Be helpful: share Communicate: talk knowledge, give advice, to the people in yourintroduce people that might network, make them help important Be accessible: be an active contributor …and social: make contacts with many people and get truly involved Invest: give without expecting something in return, never take more than you might give
Interested?• Just do it• Before you know it, it might be of helpTIP 1:Start simple, give yourself the opportunity to learn:Start listening, before participating. Start inspiringothers, before inviting dialogue to your suppliers TIP 2: Don’t stumble into all networks, be selective: Choose the most valuable network for your company/yourself, and put energy into it. This implies some investment upfront, but it will pay off.