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Workshop implications web 2.0 for IT


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Sheets for workshop I gave about Web 2.0 for an IT department

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Workshop implications web 2.0 for IT

  1. 1. Workshop Implications Web 2.0 for IT Samuel Driessen
  2. 2. Goal Workshop <ul><li>Reflect on Web 2.0 </li></ul><ul><li>Define Implications of Web 2.0 for IT </li></ul>
  3. 3. Agenda <ul><li>Knowledge Worker 2.0 </li></ul><ul><li>Assignment </li></ul><ul><li>Enterprise 2.0 </li></ul><ul><li>Assignment </li></ul>
  4. 4. Shift Happens <ul><li>Video: Shift Happens, Did you know 4.0 </li></ul><ul><li>Video: Social Media Revolution </li></ul><ul><li>What did you see? </li></ul><ul><li>What does this say? </li></ul><ul><li>Which media do you use? And why? </li></ul>
  5. 5. The name of the revolution in media <ul><li>Web 2.0 </li></ul><ul><li>Or: Social Media, Social Web, Social Computing </li></ul>
  6. 6. Web 2.0 defined <ul><li>internet as platform </li></ul><ul><li>harness network effects (collective intelligence) </li></ul>
  7. 7. Consequences for our employees <ul><li>Were you ever taught to be a knowledge worker? </li></ul>
  8. 8. Were you ever officially educated to <ul><li>Use e-mail effectively? </li></ul><ul><li>Find information through a feed reader? </li></ul><ul><li>Post information in relevant peer groups? </li></ul><ul><li>Share and store your information so others can retrieve it? </li></ul><ul><li>Use social bookmarking? </li></ul><ul><li>Use a wiki? </li></ul><ul><li>Write a blogpost? </li></ul><ul><li>Use Slideshare? </li></ul>
  9. 9. What is a blog? <ul><li>Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team. </li></ul><ul><li>Examples: Blogger , WordPress , MoveableType </li></ul><ul><li>Examples of Corp. Blogs: Google , Dell , HP , Xerox , etc. </li></ul><ul><li>Internal example: CorpComm blog </li></ul>
  10. 10. What is a microblog? <ul><li>A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions. </li></ul><ul><li>Example: Twitter </li></ul><ul><li>Internal example: Océ Yammer </li></ul><ul><li>Used during Press conferences, testing, a.o. </li></ul>
  11. 11. What is a social network? <ul><li>Social Networks are like topic tables at a conference luncheon . People that know each other (or want to meet each other) will connect by a variety of common interests. </li></ul><ul><li>Examples: Facebook , Myspace , LinkedIn , Xing </li></ul><ul><li>Internal example: [none] </li></ul>
  12. 12. What is social bookmarking? <ul><li>Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags. </li></ul><ul><li>Examples: , diigo , digg </li></ul><ul><li>Internal example: Océ bookmarks (R&D) </li></ul><ul><li>Use to promote news, track buzz </li></ul>
  13. 13. What is a wiki? <ul><li>Wiki’s are the collaborative white boards or libraries. </li></ul><ul><li>Examples: Confluence , Mediawiki ( wikipedia platform), Pikiwiki </li></ul><ul><li>Internal example: Océ wiki </li></ul>
  14. 14. What is RSS? <ul><li>RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology) </li></ul><ul><li>Example: an RSS enabled webpage can be recognized by this button: </li></ul><ul><li>Example of feed readers: Newsgator , Attensa , Google Reader , Bloglines , </li></ul><ul><li>Internal example: NewInfo, RSSPopper , Greatnews </li></ul>
  15. 15. Was our explanation unclear…? <ul><li>Go to the Common Craft website for insightful short video on all ‘social media’ tools! </li></ul><ul><ul><li>RSS in Plain English </li></ul></ul><ul><ul><li>Social Bookmarking in plain English </li></ul></ul><ul><ul><li>Social Networking in Plain English </li></ul></ul><ul><ul><li>Blogs in Plain English </li></ul></ul><ul><ul><li>Wikis in Plain English </li></ul></ul><ul><ul><li>Twitter in Plain English </li></ul></ul><ul><ul><li>SlideShare </li></ul></ul>
  16. 16. Assignment part 1 <ul><li>Apply the above-mentioned concepts and tools to your daily work. </li></ul><ul><ul><li>Which part of your work fits with the concepts and tools? </li></ul></ul><ul><ul><li>Which type of information fits? </li></ul></ul><ul><ul><li>Which can/will you use? </li></ul></ul><ul><ul><li>Define a daily routine! </li></ul></ul>
  17. 17. Part 2: Enterprise 2.0
  18. 18. Shift Happens in Business too <ul><li>YouTube - The Break Up </li></ul><ul><li>Online Communities Change the World </li></ul><ul><li>What did you see? </li></ul><ul><li>What does this say? </li></ul><ul><li>How is Océ responding? </li></ul>
  19. 19. The name of the revolution in business <ul><li>Enterprise 2.0 </li></ul>
  20. 20. Enterprise 2.0 defined <ul><li>Simply stated: Apply Web 2.0 concepts to enterprises </li></ul><ul><li>Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. </li></ul><ul><li>Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities. </li></ul><ul><li>Platforms are digital environments in which contributions and interactions are globally visible and persistent over time. </li></ul><ul><li>Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time. </li></ul><ul><li>Freeform means that the software is most or all of the following: </li></ul><ul><ul><li>Optional </li></ul></ul><ul><ul><li>Free of up-front workflow </li></ul></ul><ul><ul><li>Egalitarian, or indifferent to formal organizational identities </li></ul></ul><ul><ul><li>Accepting of many types of data </li></ul></ul>
  21. 21. Three slides from our GOP group
  22. 24. Paradigm change <ul><li>Industrial age </li></ul><ul><li>Information is power </li></ul><ul><li>One-to-many in mass media </li></ul><ul><li>Protect and be closed </li></ul><ul><li>Managers are heroes </li></ul><ul><li>Network age </li></ul><ul><li>Information and connection is power </li></ul><ul><li>Many-to-many in networks </li></ul><ul><li>Share and be open </li></ul><ul><li>Opinion leaders are heroes </li></ul>
  23. 25. The name of the game <ul><li>Everyone becomes a producer </li></ul><ul><li>Share experiences </li></ul><ul><li>Trust strangers </li></ul><ul><li>Trust your network </li></ul><ul><li>Distrust any official statement </li></ul><ul><li>Imperfection is fine </li></ul><ul><li>Click to fast info, forget about long texts </li></ul><ul><li>Visual information, not text </li></ul><ul><li>Advertising is dead </li></ul><ul><li>It’s free </li></ul><ul><li>It’s equal </li></ul><ul><li>Why would I limit myself to one employer? </li></ul>
  24. 26. Trend or Hype? <ul><li>The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay </li></ul><ul><li>Connect and share is here to stay </li></ul><ul><li>The peer-to-peer consumer is here to stay </li></ul><ul><li>Inbound marketing is here to stay </li></ul><ul><li>Web 2.0 is here to stay (and it’s developing!) </li></ul><ul><ul><li>future ( Web 2 ): devices, real-time, semantic, augmented </li></ul></ul><ul><li>Some hypes reach close to 100% saturation within two years: this is a fast world, act fast </li></ul>
  25. 27. Web Squared <ul><li>Mobile web (web on mobile devices) </li></ul><ul><li>Real-time web (life streaming, etc.) </li></ul><ul><li>Augmented web (layers on top of the web, sensors, location) </li></ul><ul><li>Semantic web (meaning, context, filtering) </li></ul>
  26. 28. Mobile Web Slide via RWW
  27. 29. Trends in IT <ul><li>Openness, transparency, authenticity, trust </li></ul><ul><li>Security/Privacy </li></ul><ul><li>Social(ization) > people, information is social, context </li></ul><ul><li>Consumerization </li></ul><ul><ul><li>Mainframe > PC </li></ul></ul><ul><ul><li>Web 1.0 > Web 2.0 </li></ul></ul><ul><li>Globalization </li></ul><ul><li>Internet, cloud > computing, data crunching </li></ul>
  28. 30. “ IT is going to either have to get more strategic to the business or get out of the way. Businesses too must grow a Web DNA.” - Dion Hinchcliffe
  29. 31. Assignment <ul><li>What are the implications for IT? </li></ul><ul><ul><li>Write down ideas (on sticky notes) </li></ul></ul><ul><ul><ul><li>also think security </li></ul></ul></ul><ul><ul><li>Cluster them </li></ul></ul><ul><ul><ul><li>Organizational/Employee implications </li></ul></ul></ul><ul><ul><ul><li>IT department (role, organization) </li></ul></ul></ul><ul><ul><ul><li>Information (info sharing and management) </li></ul></ul></ul><ul><ul><ul><li>Disciplines </li></ul></ul></ul><ul><ul><ul><li>… </li></ul></ul></ul><ul><ul><li>Rank them </li></ul></ul>