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Scoren met Twitter iLunch ThiemeMeulenhoff

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ThiemeMeulenhoff organizes so called iLunches. During iLunch external speakers are asked to give a talk about a certain topic. I was asked to talk about using Twitter successfully and strategically. The slides are in Dutch.

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Scoren met Twitter iLunch ThiemeMeulenhoff

  1. 1. Scoren met Twitter Samuel Driessen iLunch ThiemeMeulenhoff – 13 dec. 2011
  2. 2. <ul><li>@driessen </li></ul><ul><li>#ilunch </li></ul>
  3. 3. Overzicht <ul><li>Wat is Twitter? </li></ul><ul><li>ThiemeMeulenhoff en Twitter </li></ul><ul><li>Hoe score je met Twitter? </li></ul><ul><li>Hoe hebben anderen gescored met Twitter? </li></ul>
  4. 4. TM tweeps en vragen?
  5. 5. Twitter… Waar ben je mee bezig? Wat ziet of hoor je? Welke links vind je interessant? Welke vragen je hebt? Enz.
  6. 6. Re: Twitter… netwerken publiceren converseren leren kennis delen
  7. 7. TM & Twitter? social learning social publishing luisteren cocreatie
  8. 8. Twitter strategie luisteren reageren meedoen doel duidelijk profiel content en tijd netwerk bouwen integreer in werkprocessen meten: hard & zacht probeer/experimenteer
  9. 9. Re: TM & Twitter? social media beleid trainen ( tool & communicatie) integreer in bedrijfsprocessen zoek energie waarderen & belonen intern & extern verbinden rapporteren over succes/falen
  10. 10. Sales
  11. 11. Service / R&D
  12. 12. #dtv & feedback
  13. 13. Handige posts over Twitter The Twitter guidebook Twitter for beginners: 5 steps for better tweeting 7 ways to approach Twitter How to Twitter The 5 stages of Twitter acceptance Twitter cheatsheet
  14. 14. Contact <ul><li>[email_address] </li></ul><ul><li>@driessen </li></ul>
  15. 15. Dank u

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