Pres Oce social media for internal communications intranet 2010 congres

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Presentation for the breakout session at Intranet 2010 about Oce's use of social media to improve internal communications by @janvanveen and @driessen

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Pres Oce social media for internal communications intranet 2010 congres

  1. 1. Social media for Internal Communications Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Congress Intranet 2010
  2. 2. Corporate Profile <ul><li>Oc é today: </li></ul><ul><ul><li>21,500 people worldwide </li></ul></ul><ul><ul><li>Annual revenue 2009: € 2,648 Billion </li></ul></ul><ul><ul><li>Net Income 2009: € - 47,134 Million </li></ul></ul><ul><ul><li>Worldwide distribution in 90 countries </li></ul></ul><ul><ul><li>Direct sales and services in 30 countries </li></ul></ul><ul><ul><li>10 R&D-sites in 9 countries </li></ul></ul>
  3. 3. Océ Product & Services Document Printing Office Systems Printroom Systems Production Printing TransPromo Systems Graphic Arts Systems Wide Format Printing Systems Imaging Supplies Technical Document Systems Display Graphics Systems Océ Business Services
  4. 4. Employees 23% 20% 30% 7% 10% 10% Finance & other M&L R&D Business services Service Marketing and Sales
  5. 5. Océ around the world
  6. 6. Life before the crisis <ul><li>We don’t remember, but it looked something like this </li></ul>
  7. 7. Crisis! <ul><li>Decline in sales USA from September 2007 </li></ul><ul><li>First lay-offs Q1 2008 </li></ul><ul><li>Full crisis hits NL September 2008 </li></ul><ul><li>Total headcount reduction 2.350 </li></ul><ul><li>Severe cost cutting measures </li></ul><ul><li>Budget down from 350.000 to 5.000 Euro </li></ul><ul><li>Intranet development and roll-out stopped! </li></ul>
  8. 8. Life after the crisis <ul><li>All we had left was our creativity </li></ul><ul><li>How to reach everyone? </li></ul><ul><li>How to prepare for the external social media revolution? </li></ul><ul><li>Our decision: use social media for internal communications </li></ul>
  9. 9. What did we introduce? <ul><li>Improved news service on our intranet </li></ul><ul><li>Rumorbuster </li></ul><ul><li>Wiki’s </li></ul><ul><li>Blogging </li></ul><ul><li>Idea Management </li></ul><ul><li>Microblogging </li></ul><ul><li>Social bookmarking </li></ul><ul><li>OcéTV </li></ul>
  10. 10. Improved news service intranet
  11. 11. Rumorbuster
  12. 12. Océ TV
  13. 13. Wiki’s
  14. 14. Blogs
  15. 15. Idea Management
  16. 16. Microblogging
  17. 17. Social Bookmarking
  18. 18. Lessons Learned <ul><li>Money is not the issue </li></ul><ul><li>Organization is the issue! </li></ul><ul><li>You can start bottom-up </li></ul><ul><li>Consumerization of IT </li></ul><ul><li>Cross-functional approach (Communications & IM) </li></ul><ul><li>Where do I share and store my info? </li></ul><ul><ul><li>Information Architecture </li></ul></ul><ul><ul><li>Did we teach people to be a knowledge worker? </li></ul></ul><ul><li>Culture > Ask questions </li></ul><ul><li>Social Media Guidelines </li></ul><ul><li>Security </li></ul><ul><li>Social media lab </li></ul>
  19. 19. Questions? <ul><li>[email_address] </li></ul><ul><li>http:// twitter.com/driessen </li></ul><ul><li>[email_address] </li></ul><ul><li>http://twitter.com/janvanveen </li></ul>

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