Website rebranding of the  US Department of Energy as a social Networking site for Millennial Americans  who are 16-24 yea...
Overview of DOE Current Site Current Subpage Target Audience Other Related Sites Social Networking Sites Color Schemes Log...
Who is the  US Department of Energy
US Department of Energy <ul><li>The DOE  overarching mission is  </li></ul><ul><ul><li>to advance the national, economic, ...
US Department of Energy <ul><li>Five strategic themes:  </li></ul><ul><ul><li>Energy Security </li></ul></ul><ul><ul><li>N...
Current Site
DOE Target Subpage Related SN Sites Color Logo Current
Current DOE Target Subpage Related SN Sites Color Logo
Current DOE Target Subpage Related SN Sites Color Logo
Current DOE Target Subpage Related SN Sites Color Logo
Subpages
DOE Target Subpage Related SN Sites Color Logo Current
DOE SN Sites Color Logo Current Target Subpage Related
DOE SN Sites Color Logo Current Target Subpage Related
DOE SN Sites Color Logo Current Target Subpage Related
DOE SN Sites Color Logo Current Target Subpage Related
DOE SN Sites Color Logo Current Target Subpage Related
DOE Positives <ul><li>Site </li></ul><ul><ul><li>Professional  </li></ul></ul><ul><ul><li>Clean </li></ul></ul><ul><ul><li...
DOE Negatives <ul><li>Site </li></ul><ul><ul><li>Browser difficulties </li></ul></ul><ul><ul><li>Unfocused audience </li><...
Target
17+ Age range % U.S. population <ul><li>17-25 years Millennials 32% </li></ul><ul><li>26-40 years GenXers 20% </li></ul><u...
Boomer Gen-X Millennial DOE Target Subpage Related SN Sites Color Logo Current
Shifting Attitudes <ul><li>Millennial’s born between 1982 and 2003 </li></ul><ul><li>Near one-third of the U.S. adult popu...
Community Service Activities <ul><li>Is considered a “civic” generation  </li></ul><ul><li>High school student participati...
Millennials <ul><li>Desire to advance the group’s welfare  </li></ul><ul><li>Public service to solve country’s problems </...
Daily Consumption* *in minutes 1 2 3 4 Hours 5 6 DOE Target Subpage Related SN Sites Color Logo Current
<ul><li>While the millennial generation — born after 1978 —  is the most passionate and educated about environmental issue...
Other Related Sites
DOE Target Subpage Related SN Sites Color Logo Current
Social Networking Sites
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
DOE Target Subpage Related SN Sites Color Logo Current
Color Schemes
DOE Target Subpage Related SN Sites Color Logo Current
Logo Variations
Preliminary Exploration DOE Target Subpage Related SN Sites Color Logo Current
Inspirational Typefaces DOE Target Subpage Related SN Sites Color Logo Current
NRG Logo Evolution DOE Target Subpage Related SN Sites Color Logo Current
NRG BW Finals DOE Target Subpage Related SN Sites Color Logo Current
 
Environmental Action Community Hub e.a.c.h.
 
 
 
 
 
 
Thank You
Sources <ul><li>http://www.millennialmakeover.com/  Site </li></ul><ul><li>http://millennialmakeover.blogspot.com/2009/01/...
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Hypotheical rebranding of DOE website

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  • NRG Presentation

    1. 1. Website rebranding of the US Department of Energy as a social Networking site for Millennial Americans who are 16-24 years old
    2. 2. Overview of DOE Current Site Current Subpage Target Audience Other Related Sites Social Networking Sites Color Schemes Logo Variations DOE Target Subpage Related SN Sites Color Logo Current
    3. 3. Who is the US Department of Energy
    4. 4. US Department of Energy <ul><li>The DOE overarching mission is </li></ul><ul><ul><li>to advance the national, economic, and energy security of the United States </li></ul></ul><ul><ul><li>to promote scientific and technological innovation in support of that mission and </li></ul></ul><ul><ul><li>to ensure the environmental cleanup of the national nuclear weapons complex </li></ul></ul>DOE Target Subpage Related SN Sites Color Logo Current
    5. 5. US Department of Energy <ul><li>Five strategic themes: </li></ul><ul><ul><li>Energy Security </li></ul></ul><ul><ul><li>Nuclear Security </li></ul></ul><ul><ul><li>Scientific Discovery and Innovation </li></ul></ul><ul><ul><li>Environmental Responsibility </li></ul></ul><ul><ul><li>Management Excellence </li></ul></ul>DOE Target Subpage Related SN Sites Color Logo Current
    6. 6. Current Site
    7. 7. DOE Target Subpage Related SN Sites Color Logo Current
    8. 8. Current DOE Target Subpage Related SN Sites Color Logo
    9. 9. Current DOE Target Subpage Related SN Sites Color Logo
    10. 10. Current DOE Target Subpage Related SN Sites Color Logo
    11. 11. Subpages
    12. 12. DOE Target Subpage Related SN Sites Color Logo Current
    13. 13. DOE SN Sites Color Logo Current Target Subpage Related
    14. 14. DOE SN Sites Color Logo Current Target Subpage Related
    15. 15. DOE SN Sites Color Logo Current Target Subpage Related
    16. 16. DOE SN Sites Color Logo Current Target Subpage Related
    17. 17. DOE SN Sites Color Logo Current Target Subpage Related
    18. 18. DOE Positives <ul><li>Site </li></ul><ul><ul><li>Professional </li></ul></ul><ul><ul><li>Clean </li></ul></ul><ul><ul><li>Wide range audience </li></ul></ul><ul><ul><li>Very informative </li></ul></ul><ul><ul><li>Ease of navigation </li></ul></ul><ul><li>Kid’s area </li></ul><ul><ul><li>Flash Splash pages </li></ul></ul><ul><li>Color Scheme </li></ul><ul><ul><li>Defining use of color </li></ul></ul><ul><ul><li>Generally natural hues </li></ul></ul><ul><ul><ul><li>Muted for information </li></ul></ul></ul><ul><ul><ul><li>Vivid for delineation </li></ul></ul></ul><ul><li>Kid’s area </li></ul><ul><ul><li>Cartoon vivid colors </li></ul></ul><ul><ul><li>Unnatural colors </li></ul></ul>DOE SN Sites Color Logo Current Target Subpage Related
    19. 19. DOE Negatives <ul><li>Site </li></ul><ul><ul><li>Browser difficulties </li></ul></ul><ul><ul><li>Unfocused audience </li></ul></ul><ul><ul><li>Very dense </li></ul></ul><ul><ul><li>Global site for all states </li></ul></ul><ul><li>Kid’s area </li></ul><ul><ul><li>No need for Splash pages </li></ul></ul><ul><li>No Millennial focus for </li></ul><ul><ul><li>Self learning </li></ul></ul><ul><ul><li>Local or national social connections </li></ul></ul>DOE SN Sites Color Logo Current Target Subpage Related
    20. 20. Target
    21. 21. 17+ Age range % U.S. population <ul><li>17-25 years Millennials 32% </li></ul><ul><li>26-40 years GenXers 20% </li></ul><ul><li>41-55 years Boomers 28% </li></ul><ul><li>56+ years Matures 20% </li></ul><ul><ul><li>Persons* under 18 years old in 2007 24.5% of total population </li></ul></ul>DOE Target Subpage Related SN Sites Color Logo Current
    22. 22. Boomer Gen-X Millennial DOE Target Subpage Related SN Sites Color Logo Current
    23. 23. Shifting Attitudes <ul><li>Millennial’s born between 1982 and 2003 </li></ul><ul><li>Near one-third of the U.S. adult population </li></ul><ul><li>Shift from Boomers’ attitudes </li></ul><ul><ul><li>Boomers’ dominance since 1960s waning </li></ul></ul><ul><li>Shift from Gen-X-er’s attitudes </li></ul><ul><ul><li>Gen-X negligence since 1980s waning </li></ul></ul>DOE Target Subpage Related SN Sites Color Logo Current
    24. 24. Community Service Activities <ul><li>Is considered a “civic” generation </li></ul><ul><li>High school student participation in 2004 </li></ul><ul><ul><li>80% </li></ul></ul><ul><li>HS student Gen-X participation in 1984 </li></ul><ul><ul><li>27% </li></ul></ul>DOE Target Subpage Related SN Sites Color Logo Current
    25. 25. Millennials <ul><li>Desire to advance the group’s welfare </li></ul><ul><li>Public service to solve country’s problems </li></ul><ul><ul><li>85% college-aged Millennials </li></ul></ul><ul><li>Volunteer activity for local community </li></ul><ul><ul><li>94% of whole group </li></ul></ul>DOE Target Subpage Related SN Sites Color Logo Current
    26. 26. Daily Consumption* *in minutes 1 2 3 4 Hours 5 6 DOE Target Subpage Related SN Sites Color Logo Current
    27. 27. <ul><li>While the millennial generation — born after 1978 — is the most passionate and educated about environmental issues, its members lack steadfast commitment . The Generate research firm conducted a marketing poll targeting teens, tweens, and young adults. It found that 74% of young people believe they can save the Earth. On the other hand, they could generally be swayed away from “green” purchases and solutions when presented with more convenient options, lower prices and simpler solutions. The research found that 71% of teens (ages 13-17) surveyed would be tempted to choose a less expensive product over one that gave back to the environment. </li></ul>
    28. 28. Other Related Sites
    29. 29. DOE Target Subpage Related SN Sites Color Logo Current
    30. 30. Social Networking Sites
    31. 31. DOE Target Subpage Related SN Sites Color Logo Current
    32. 32. DOE Target Subpage Related SN Sites Color Logo Current
    33. 33. DOE Target Subpage Related SN Sites Color Logo Current
    34. 34. DOE Target Subpage Related SN Sites Color Logo Current
    35. 35. DOE Target Subpage Related SN Sites Color Logo Current
    36. 36. DOE Target Subpage Related SN Sites Color Logo Current
    37. 37. DOE Target Subpage Related SN Sites Color Logo Current
    38. 38. DOE Target Subpage Related SN Sites Color Logo Current
    39. 39. DOE Target Subpage Related SN Sites Color Logo Current
    40. 40. DOE Target Subpage Related SN Sites Color Logo Current
    41. 41. Color Schemes
    42. 42. DOE Target Subpage Related SN Sites Color Logo Current
    43. 43. Logo Variations
    44. 44. Preliminary Exploration DOE Target Subpage Related SN Sites Color Logo Current
    45. 45. Inspirational Typefaces DOE Target Subpage Related SN Sites Color Logo Current
    46. 46. NRG Logo Evolution DOE Target Subpage Related SN Sites Color Logo Current
    47. 47. NRG BW Finals DOE Target Subpage Related SN Sites Color Logo Current
    48. 49. Environmental Action Community Hub e.a.c.h.
    49. 56. Thank You
    50. 57. Sources <ul><li>http://www.millennialmakeover.com/ Site </li></ul><ul><li>http://millennialmakeover.blogspot.com/2009/01/national-service-day-have-you-signed-up.html Site </li></ul><ul><li>http://www.nasrecruitment.com/talenttips/NASinsights/GenerationY.pdf Site </li></ul><ul><li>http://www.slideshare.net/SidneyEve/sticky-lectures-digital-tools-you-can-use-to-encourage-engagement-retention-1478981 Site </li></ul><ul><li>http://quickfacts.census.gov/qfd/states/00000.html Site </li></ul>

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