SocioPhysics
The Physics of the Social Media,
and its 11 foundamental laws
Asher Idan , Ph.D
+Google Translator
+4,500Face...
Table of Content
1. Social Optics: The Social Media as a laboratory, a
telescope and a microscop
2. Social Electro-Magneti...
Part A: Social Optics.
Social media as a microscope and a telescope,
that reveal social phenomena that were
unknown so far
Citysense is an mobile application for
local nightlife discovery and social
navigation, answering the question,
“Where is ...
Part B: Social Electro-Magnetism.
11 basic formulas of the forces of the Info–Social power
Like the Electro-Magnetic theor...
1.The information force between two
MEMS, I and i (charges of knowledge), is
F = I*i/R*R.
Coulomb Law
R
I i
2, The rate of flow of the Info – social current is
P=I /t
Ampere law
3, The Conversion of info-power into social-power, and
vice versa. Faraday Law.
The movement of information around an obje...
4, The information current through network between the two sources of
information, is directly proportional to the potenti...
5, The force of a brand or an influencer is directly proportional to its
"social Mass" and to its "social acceleration".
F...
6, Faster spread of information is a function of the square
root of flexibility E (social openness, the company's bridging...
The 3 forces of The Long Tail of management
1. The wisdom of the crowd = E = N*N/2 (Metcalf law)
2. Efficient Distribution...
7, The transition rate of homogeneous populations of mass-production
into a community or a tribe, depend on the number of ...
8.The intensity of social cohesion in situations of social
change, is a function of in temperature T (organizational
disso...
9, The social energy derived from information, is a function of
temperature T, information (to identify and measure) I, an...
10, Because the acceleration in bandwidth (Gilder Law),
double the acceleration of processing power (Moore's Law),
the com...
11, Because three previous laws, social media makes collaboration costs
of consumers in the industry, or of employees in t...
Part C: Social Algorithmics
Deals with "the logic of the ant colony" that works on social networks,
flocks of birds, hives...
Part D: Info-social (IS) Devices
1. IS Battery
2. IS Electrolysis
3. IS Laser
4. IS Lenses http://www.technologyreview.com...
IS Electrolisis
Links
Mark Buchanan, 2007, The Social Atom
1. http://www.technologyreview.com/blog/arxiv/25712/?nlid=3466
2. http://arxiv....
SocioPhysics: The physics of social media 2010
SocioPhysics: The physics of social media 2010
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SocioPhysics: The physics of social media 2010

  1. 1. SocioPhysics The Physics of the Social Media, and its 11 foundamental laws Asher Idan , Ph.D +Google Translator +4,500FaceBook friends dridan@gmail.com
  2. 2. Table of Content 1. Social Optics: The Social Media as a laboratory, a telescope and a microscop 2. Social Electro-Magnetism: The 11 foundamental formula of the physics of social media 3. Collective Intelligence and the Wisdom of the Crowds. 4. what is Social Media 5. Enterprise 2.0 6. The New Strategy 7. The Future
  3. 3. Part A: Social Optics. Social media as a microscope and a telescope, that reveal social phenomena that were unknown so far
  4. 4. Citysense is an mobile application for local nightlife discovery and social navigation, answering the question, “Where is everybody?” Macrosense is a real-time location data aggregator. At the heart of Macrosense are powerful machine learning algorithms that process time-stamped location data and metadata streams from heterogeneous sources – GPS, WiFi positioning, cell tower triangulation, RFID and other sensors – and empower companies and investors to better understand and predict human behavior on a macro scale.
  5. 5. Part B: Social Electro-Magnetism. 11 basic formulas of the forces of the Info–Social power Like the Electro-Magnetic theory, we developed the new Info-Social theory, by which information moves around a person, makes him a celebrity or a brand (a social magnet). Conversely, a movement of celebrity or a brand induces a movement of information (a social current) even where no information have been there before.
  6. 6. 1.The information force between two MEMS, I and i (charges of knowledge), is F = I*i/R*R. Coulomb Law R I i
  7. 7. 2, The rate of flow of the Info – social current is P=I /t Ampere law
  8. 8. 3, The Conversion of info-power into social-power, and vice versa. Faraday Law. The movement of information around an object or a person, make him a social magnet, and vice versa
  9. 9. 4, The information current through network between the two sources of information, is directly proportional to the potential differences or “information voltage" across the two points, and inversely proportional to the resistance between them. V=P/T. http://technologyreview.com/blog/mimssbits/25896/?p1=Blogs Ohm's Law
  10. 10. 5, The force of a brand or an influencer is directly proportional to its "social Mass" and to its "social acceleration". F=Ma or F = (P+K)(aI+aS) http://www.helsinki.fi/filosofia/inem/methodus/pdf/v4n1/v4n1p149.pdf http://www.technologyreview.com/business/26438/?p1=A6
  11. 11. 6, Faster spread of information is a function of the square root of flexibility E (social openness, the company's bridging capital) divided by the density D (social cohesion, the company's linking capital) V = E / D
  12. 12. The 3 forces of The Long Tail of management 1. The wisdom of the crowd = E = N*N/2 (Metcalf law) 2. Efficient Distribution = D 3. Smart Harmonization of Supply/Demand = 3 12 V = E / D
  13. 13. 7, The transition rate of homogeneous populations of mass-production into a community or a tribe, depend on the number of participants in the wisdom of crowds (N squared / 2), effective methods of distribution (B bandwidth, censorship), and information flows between supply and demand, and vice versa. F=N*N*B*I/2
  14. 14. 8.The intensity of social cohesion in situations of social change, is a function of in temperature T (organizational dissolution, disintegration of a country, etc.). M = C*B/T. McLuhan theory about the relationships between hot / cold media and hot / cold society, is very relevant here. McLuhan "Understanding Media: The Extensions of Man" (1964):
  15. 15. 9, The social energy derived from information, is a function of temperature T, information (to identify and measure) I, and the part of the work W invested in monitoring, measurement, one-way valve (Info – social transistor). E = T*I/W
  16. 16. 10, Because the acceleration in bandwidth (Gilder Law), double the acceleration of processing power (Moore's Law), the computer breaks down the into the cloud, the "the computer is the network”. Schmidt Law
  17. 17. 11, Because three previous laws, social media makes collaboration costs of consumers in the industry, or of employees in the organization, lower than management costs. Shirky Law.
  18. 18. Part C: Social Algorithmics Deals with "the logic of the ant colony" that works on social networks, flocks of birds, hives of bees, neural networks, and evolution. 1, The "atoms" (ants) of a collective move randomly. 2, Each random track leaves traces (pheromones, scent marks of each ant) 3, Random detection of food is kept by the tracks 4, Sharing the discovery with the rest of the "atoms". (Premise: There is communication between the "atoms") with power rating invented. Share on Facebook is a status update, the rating is a number of responses or likes. 5, Relatively rapid evaporation of the tracks, creating optimized solution (a declining function of re-tweets or of responses to status update) 6, Creates collective wisdom from many small contributions. This is the basis for illusions like "the genius", "the leader", "ideology", "conspiracy", etc'
  19. 19. Part D: Info-social (IS) Devices 1. IS Battery 2. IS Electrolysis 3. IS Laser 4. IS Lenses http://www.technologyreview.com/computing/26536/page2/
  20. 20. IS Electrolisis
  21. 21. Links Mark Buchanan, 2007, The Social Atom 1. http://www.technologyreview.com/blog/arxiv/25712/?nlid=3466 2. http://arxiv.org/PS_cache/arxiv/pdf/1009/1009.0240v2.pdf 3. http://www.helsinki.fi/filosofia/inem/methodus/pdf/v4n1/v4n1p149 .pdf 4. http://www.forbes.com/2010/09/27/enterprise-social-media- technology-cio-network-woods.html?boxes=techchannelsections 5. http://mashable.com/2010/09/29/twitter-replies-retweets/ 6. http://www.spadac.com/ 7. http://www.youtube.com/watch?v=A042J0IDQK4&feature=related . Building "a social laser" by sociophysical technologies

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