Social media for beginners

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A very basic introduction to social media, with attention to how cultural/educational institutions may use Twitter.

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Social media for beginners

  1. 1. Dr Natalie HarrowerManager, Education and OutreachDigital Repository of IrelandRoyal Irish Academy
  2. 2. Social Media … for Beginners Social Media for Beginners
  3. 3. Today’s plan:1.Let’s be social…without the media2.How do you use it? Conventions3.Overview of different platforms4.Let’s Tweet! Step-by-step Social Media for Beginners
  4. 4. Conventions… ways we use FACEBOOK Social Media for Beginners
  5. 5. Overview of different platforms Social Media for Beginners
  6. 6. Categories- Exists primarily as a social sharing platform- Specifically for sharing A/V- Scrapbooking/curating:- Websites/news sites with social media slant- Tools to manage accounts Social Media for Beginners
  7. 7. Exists primarily as a social sharingplatform: - Facebook - Twitter - LinkedIn - Google + Social Media for Beginners
  8. 8. Specifically for sharing A/V - Youtube - Vimeo - Slideshare - Instagram/Flickr Social Media for Beginners
  9. 9. Scrapbooking/curating: - Pinterest - Scoop.it - Paper.li - Storify.com Social Media for Beginners
  10. 10. Websites/news sites withsocial media slant - boingboing.net - reddit.com - journal.ie Social Media for Beginners
  11. 11. Tools to manage accounts: - Hootsuite - Tweetdeck - URL shorteners, etc. bit.ly http://friendorfollow.com/ http://www.tweriod.com/, Social Media for Beginners
  12. 12. Twitter Social Media for Beginners
  13. 13. Basics of Twitter - 140 characters max - short lifespan of a tweet - use @username to tag someone - use #keyword to contribute to a topic Social Media for Beginners
  14. 14. Twitter social conventions - Engage with users directly through @ - Develop a twitter personality, and balance ‘serious’ stuff with lighter tweets - alter the times of day you post - Direct tweets back to your website Social Media for Beginners
  15. 15. Example: from ok to better!• Example: I find an article that is relevant to my project, but that also gets people thinking. E.g. Article in Guardian about how to use the word ‘data’ – plural only, or singular? a. First try, post the link: b. Add the title so people know what the link refers to: Social Media for Beginners
  16. 16. Example: from ok to better!c. Shorten the link to make it cleaner: d. Ask a question:e. Use # to tag some key topics: f. Tag someone to elicit their response (great way to make friends) Social Media for Beginners
  17. 17. Thanks!Questions or suggestions for future workshops: n.harrower@ria.ie – or better – @dri_ireland Social Media for Beginners

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