Social marketing conference june 2010 final

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Social marketing conference june 2010 final

  1. 1. Ted Vickey<br />Social networking by<br />Irish Entrepreneurs to <br />Form, Develop and Maintain <br />Business Networks<br />
  2. 2. How powerful is social networking?<br /> <br /> <br /> <br />…it got this man elected<br />
  3. 3. Global populations<br />Over 400M<br />Over 60M<br />Source: Wikipedia, May 5, 2010<br />
  4. 4. Benefits of social networking<br />
  5. 5. SME in National Economies<br />Micro<br />Small<br />Medium<br />Large<br />lll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllllllll<br />llllll<br />l<br /><br />93%<br />Up to 10<br />≤ € 2 M<br />5.9%<br />11-49<br />≤ € 10 M<br />0.9%<br />50-249<br />≤ € 50 M<br />0.2%<br />250+<br />
  6. 6. Use of technology to manage social capital<br />
  7. 7. LinkedIn Global Reach<br />Fastest Growing EU<br />(by member sign-up, March, 2008)<br />United Kingdom <br />Netherlands <br />France<br />Belgium <br />Denmark <br />Germany <br />Ireland 243k+<br />106% increase in <br />just one year!<br />LinkedIn data as of October 2008<br />
  8. 8.
  9. 9. What is social networking?<br />
  10. 10. Literature Review<br />…”professional networking and social capital have become increasingly important to many businesses, especially to the growing number of Irish entrepreneurs” <br />(Nardi et al., 2002)<br />“…the ways in which our lives are made more productive by social ties”<br />(Anderson, 2002)<br />… “interpersonal communication is one of the most important reasons why people use the Internet” <br />(Olsen, 2008)<br />
  11. 11. Online social networking services have:<br /><ul><li> eliminated barriers,
  12. 12. global access,
  13. 13. real time,
  14. 14. regardless of industry. </li></li></ul><li>A social network is built on the same principles as any other network. <br />
  15. 15. Initial Results of Research<br />
  16. 16.
  17. 17. 60M members<br />As of Feb 2010<br />35M members<br />2008<br />10M members<br />2007<br />8.5M members<br />2006<br />4.4M members<br />2005<br />1.6M members<br />2004<br />85,000 members<br />2003<br />The Power of Growth<br />
  18. 18.
  19. 19.
  20. 20. Importance of social capital <br />
  21. 21. Myth of Individualism<br />
  22. 22. Benefits of social networking<br />(based on lit review): <br />
  23. 23. Irish Perceived Benefits of social networking: <br />Likert Scale: 1=Strongly Agree, 5=Strongly Disagree<br />
  24. 24.
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  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. More Work is Needed …<br />“… little is known about the extent of business networks across the island” <br />(Lynch et al., 2009, p. 3) <br />

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