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LinkedIn Job Hunt
- 1. Linked , Buttoned Up Using LinkedIn (and Other Social Media) in Your Job Hunt March 3, 2012
- 2. Introductions... Andrew Richards about.me/drewrichards linkedin.com/adrichards @drwrchrds
- 3. Agenda 1. The why? 2. Using Social Media to attract the right people (inbound) 3. Using Social Media to find the right people (outbound) 4. Link the digital and physical you
- 4. The Why?
- 5. Inbound YOU
- 6. Who are you?
- 7. Who are you?
- 8. Who are you? - two versions Who you are: Who thinks you are:
- 9. Who are you? - two versions Who you are: Who thinks you are: ?
- 10. Who are you? - two versions Who you are: (prescriptive) Who thinks you are: (emergent) ?
- 11. Who are you? - two versions Who you are: (prescriptive) Who thinks you are: (emergent) ?
- 12. Who are you? - homework ME
- 13. Who are you? - homework ME + College
- 14. Who are you? - homework ME + Hometown
- 15. Who are you? - homework ME + Fraternity
- 16. What to do? Delete it all?
- 17. What to do? Embrace. Create. Curate.
- 18. How to look good: Personal SEO (Search Engine Optimization): 1. Keywords - specificity counts SMB Marketing, UX Software Engineer 2. Link it Together - cohesive online presence 3. Stay Relevant - keep extras present, but low-key
- 19. Example Summary
- 20. Example Job Description, Skills
- 21. Extras 1. Get recommendations - from professors/bosses, not other students 2. Join groups relating to your interests 3. Link to blog, Twitter, portfolio 4. PICTURE
- 22. Connections are like... 0
- 23. Connections are like... Social Proof 1
- 24. Connections are like... Social Proof 30
- 25. Connections are like... Social Proof 100
- 26. Connections are like... Social Proof 500 +
- 29. Outbound YOU
- 30. Who are you looking for? "What do I want to do?" "Who is doing that already?"
- 31. A process 1. Do your research 2. Get in touch! 3. Automate the process as much as possible
- 32. A process - do your research
- 33. A process - do your research recruiter
- 34. A process - do your research
- 35. A process - extras To get the names of people outside your network: 1. Google their "headline" 2. Add connections/join groups to expand your network
- 36. A process - get in touch! By phone: 1. Find a direct # at sites like Jigsaw.com 2. Call main number and ask to be connected
- 37. A process - get in touch! By email: 1. Find any person at the company's email to get the email format, typically it will be: first.last@company.com flast@company.com first@company.com 2. When sending an email, reference your voicemail - builds familiarity
- 38. A process - get in touch! Be honest, open, clear. Introduce yourself, and give a reason why you are getting in touch: "I wanted to introduce myself... I like that you are doing ____, I am passionate about ____."
- 39. A process - get in touch! Be a problem solver: "I understand you are involved in ____, I am interested in doing ____, ____, or ____." "I see you are doing ____, I would recommend you also do ____, ____, or _____."
- 40. A process - get in touch! Automate as much as possible: 1. Template all emails: introduction, thank you, follow up 2. Set calendar reminders for following up once, twice BUT...
- 41. A process - get in touch! BE YOURSELF 1. Be real, earnest. 2. Let YOU shine through. BECAUSE...
- 42. Who are you looking for? At the end, you're not finding a profile. You're finding a person.
- 43. Connect the physical and digital
- 44. Connect the physical and digital 1. Drive to Your Hub - Linkedin, personal site, facebook, etc. 2. Mobile/QR Codes 3. Real-World Networking
- 45. Discussion
- 46. End Thank You Andrew Richards about.me/drewrichards linkedin.com/adrichards @drwrchrds