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Social Media & Mobile Usage in Recruitment

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Social Media & Mobile Usage in Recruitment

  1. 1. SOCIAL MEDIA & MOBILEIN RECRUITMENT
  2. 2. DREW HUDDLESTONDIGITAL DIRECTOR Making better things for our digital world.From websites to mobile apps to digitalinstallations to social media campaigns...I create engaging and meaningful userexperiences which answer problems.www.HuddlestonCreative.com
  3. 3. SOCIAL MEDIA &MOBILE MARKETING IN RECRUITMENT
  4. 4. NETWORKING FOR THE DIGITAL AGE
  5. 5. SOCIAL MEDIA
  6. 6. THREE PRINCIPLES(STARTING HERE, BUT THERE ARE MORE)
  7. 7. 1. SOCIAL IS NOTBROADCAST MEDIA
  8. 8. PLATFORM FOR MEANINGFUL,ONGOING COMMUNICATIONAND ENGAGEMENT
  9. 9. ENGAGEMENT
  10. 10. GENUINELYCONNECT WITHPROSPECTSSocial Media Compass by Brian Solis & Jess3www.theconversationprism.com
  11. 11. CHANCE TO BUILD A LASTINGRELATIONSHIP WITH PROSPECTS
  12. 12. ENGAGE INDEEPER, MOREENRICHINGEXPERIENCESSocial Media Brandsphere by Brian Solis & Jess3www.theconversationprism.com
  13. 13. 2. FISH WHERETHE FISH ARE
  14. 14. THE BIG ONES ARE A MUST GOOGLE BUZZ TUMBLR FACEBOOK TWITTER BLOGS FLICKR TECHNORATI FOURSQUARE STUMBLE UPON DELICIOUS
  15. 15. BUT THERE ARE COUNTLESSPLACES IN SOCIAL MEDIA
  16. 16. LOOKING INSIDENICHE-WORKS The social media universe, categorized and also organized by how people use each network.The Conversation Prism by Brian Solis & Jess3www.theconversationprism.com
  17. 17. SOCIAL NETWORKS ARE FRAGMENTED GLOBALLY Facebook V Kintakte Odnoklassniki Drauglem Hyves Zing Mixi Orkut Qzone Maktoob CloobCREDITS: VINCENZO COSEREA • LICENSE: CC-BY-NC • SOURCE: GOOGLE TRENDS FOR WEBSITES / ALEXA
  18. 18. QUANTIFIABLE INSIGHTSLISTEN, MEASURE, UNDERSTAND, ENGAGE
  19. 19. FISHING WITHTHE BIG THREE
  20. 20. RECRUITMENT ONFACEBOOK• Remember your page – People who like it are passionate about you – engage with them.• Facebook Ads – highly targeted (location, interests, etc.)• Facebook Marketplace – classified / gumtree.
  21. 21. RECRUITMENT ONTWITTER• Post on your feed – your followers are following you for a reason – engage them.• Search for people making posts about your industry.• Use relevant hash tags (#jobs, #employment, etc.)
  22. 22. RECRUITMENT ONLINKEDIN• Create job posts & search for candidates.• Use “LinkedIn Recruiter” – Target candidates based on company, location, industry, skill set, keywords and then contact them directly.• Build connections to people you already know.• Join groups & engage in the conversation (meaningfully).
  23. 23. 3.IT IS NOT GOING TO BE EASY
  24. 24. CHANGE IS THEONLY CONSTANT
  25. 25. UNCONVENTIONAL MARKETINGMICRO STRATEGIES, BIG INSIGHTS, & RAPID ITERATIONS
  26. 26. LEVERAGE YOUR PEOPLE
  27. 27. PRINCIPLES OFSOCIAL MEDIA1. NOT A BROADCAST MEDIUM2. FISH WHERE THE FISH ARE 3. NOT GOING TO BE EASY
  28. 28. MOBILE
  29. 29. ANOTHERTHREE PRINCIPLES
  30. 30. 1.SAY NO TO APPSFOR APPS SAKE
  31. 31. APPS SHOULD BE TOOLS,NOT MARKETING DEVICES
  32. 32. THEY MUST BE USEFULON AN ONGOING BASIS(NOT USE IT AND DELETE IT)
  33. 33. BE AWARE OF APPS JOBSEEKERS ARE USING(ESPECIALLY TO FIND JOBS)
  34. 34. 2.KNOW YOUR AUDIENCE
  35. 35. TARGET THE 1% 1% DEVICES THEY USE 13% 33% (THESE PERCENTAGES ARE IN EUROPE) Google Symbian Apple RIM 8% Microso: Other 44%Source: http://gs.statcounter.com/#mobile_os-eu-monthly-201102-201202
  36. 36. ENABLE DESIRABLEACTIVITIES FOR JOB SEEKERS 57%(NOTICE THIS DOES NOT REQUIRE AN APP) 51%19% of job seekers use their mobiledevices for career-related purposes (and 39%more than 50% of could imagine doingso), yet only 7% of employers have a 39%mobile version of their career website and search for jobs 39%only 3% have a mobile job app. receive alerts track application 33% check career events 33% review the recruitment process tips & hints 30% contact recruitment 30% apply location based updates 16% email a friend 60 11% 48 share on social 36 24 12 0
  37. 37. 3.BEWARE THE LATEST BUZZ OR HOW NOT TO FALL FOR THE QR CODE
  38. 38. KNOW THEDIFFERENCEBETWEENTRENDS &TOOLS(AND HOW TO USE EACH)
  39. 39. PRINCIPLES OF MOBILE1. SAY NO TO APPS FOR APPS SAKE 2. KNOW YOUR AUDIENCE 3. BEWARE THE LATEST BUZZ
  40. 40. BONUS EXTRAS
  41. 41. FOUR POWERFUL TOOLSFOR FINDING THE PERFECT JOB
  42. 42. DREW HUDDLESTONDREW.HUDDLESTON@GMAIL.COM

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