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N O V E M B E R 1 7 , 2 0 1 4
I D I D N ’ T K N O W A P I N
C O U L D D O T H A T !
a different view of
Drew Hawkins
@drewhawkins
W H Y A R E W E H E R E ?
W e a r e
f a c e d w i t h
i n f o r m a t i o n
o v e r l o a d
A single minute on the Internet via DOMO
As a result, we are moving away from a
mindset of reaching critical mass and towards
one of credible mass.
W H Y A R E W E...
Content creation
W H Y A R E W E H E R E ?
Content curation
W H Y A R E W E H E R E ?
70 million users
#2 driver of social web referral traffic
The average user spends an
average of 14.2 minutes on
Pinterest e...
“Essentially, Pinterest excels at something that’s
very hard to do on the web - help people discover
new things.”

	 	 	 	...
W h e n w e
t h i n k a b o u t
W h e n w e
t h i n k a b o u t
Use as a GPS
Read the news
Ron Swanson
Design a car
Replace your website
Establish thought...
D E M O S S © 2 0 1 4 12
B e D i f f e r e n t
The Tale of
The Board of Man
How does this help everyone?
To p B o a r d
C a t e g o r i e s
Home
Arts and Crafts
Style/Fashion
Food
Inspiration/Education
If you look like everyone else, you limit your
opportunities for being discovered.
White space = win space
D E M O S S © 2 0 1 4 22
B e U s e f u l
Pinterest is about content discovery.
How could a website work in conjunction with a
Pinterest board to encourage discovery?
How could a website work in
conjunc...
Place Pins could have taken GSD&M’s SXSW
survival guide idea even further.
Taking the next step with mobile
Taking the next step with mobile
Taking the next step with mobile
Taking the next step with mobile
Taking the next step with mobile
Think of each board as its own niche community.
Other considerations.
Make your blog posts
appealing to active pinners.
Give them visuals
worth pinning.
Give people a reason to click.
Be inspired by other unique ways to use
Pinterest - then come up with your own!
A few examples
Create a gift registry.
Read the newspaper.
Use a series of pins
to send a message
Design a car.
Have fun!
Questions?
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
Pinterest Talk BGEA
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Pinterest Talk BGEA

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Pinterest Talk BGEA

  1. 1. N O V E M B E R 1 7 , 2 0 1 4 I D I D N ’ T K N O W A P I N C O U L D D O T H A T ! a different view of
  2. 2. Drew Hawkins @drewhawkins
  3. 3. W H Y A R E W E H E R E ?
  4. 4. W e a r e f a c e d w i t h i n f o r m a t i o n o v e r l o a d A single minute on the Internet via DOMO
  5. 5. As a result, we are moving away from a mindset of reaching critical mass and towards one of credible mass. W H Y A R E W E H E R E ?
  6. 6. Content creation W H Y A R E W E H E R E ? Content curation
  7. 7. W H Y A R E W E H E R E ?
  8. 8. 70 million users #2 driver of social web referral traffic The average user spends an average of 14.2 minutes on Pinterest every time they visit.
  9. 9. “Essentially, Pinterest excels at something that’s very hard to do on the web - help people discover new things.” -CNN Money
  10. 10. W h e n w e t h i n k a b o u t
  11. 11. W h e n w e t h i n k a b o u t Use as a GPS Read the news Ron Swanson Design a car Replace your website Establish thought leadership
  12. 12. D E M O S S © 2 0 1 4 12 B e D i f f e r e n t
  13. 13. The Tale of The Board of Man
  14. 14. How does this help everyone?
  15. 15. To p B o a r d C a t e g o r i e s Home Arts and Crafts Style/Fashion Food Inspiration/Education
  16. 16. If you look like everyone else, you limit your opportunities for being discovered.
  17. 17. White space = win space
  18. 18. D E M O S S © 2 0 1 4 22 B e U s e f u l
  19. 19. Pinterest is about content discovery.
  20. 20. How could a website work in conjunction with a Pinterest board to encourage discovery? How could a website work in conjunction with a Pinterest board to encourage discovery?
  21. 21. Place Pins could have taken GSD&M’s SXSW survival guide idea even further.
  22. 22. Taking the next step with mobile
  23. 23. Taking the next step with mobile
  24. 24. Taking the next step with mobile
  25. 25. Taking the next step with mobile
  26. 26. Taking the next step with mobile
  27. 27. Think of each board as its own niche community.
  28. 28. Other considerations.
  29. 29. Make your blog posts appealing to active pinners. Give them visuals worth pinning.
  30. 30. Give people a reason to click.
  31. 31. Be inspired by other unique ways to use Pinterest - then come up with your own!
  32. 32. A few examples
  33. 33. Create a gift registry.
  34. 34. Read the newspaper.
  35. 35. Use a series of pins to send a message
  36. 36. Design a car.
  37. 37. Have fun!
  38. 38. Questions?

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