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Cross-Media Communications	

                Drew Davidson, Ph.D.	

                            Director	

               ...
Cross-Media	



!    What?	

!    Media	

!    Genres	

!    Concepts	

!    ETC
What?	




!    Integrated Media Experiences	

!    Across Multiple Media	

!    Audience Interactivity
Media	



!    Textual	

!    Electronic	

!    Digital	

!    Environmental
Genres	



!    Entertainment & Art	

!    Education & Training	

!    Activism & Public Relations	

!    Marketing & Adve...
Concepts	




!    Problems & Promises	

!    Transparency & Ubiquity	

!    Literacy & Ethics
ETC	




!    Interdisciplinary Projects	

!    Interactive Media	

!    International Scope
Thanks!	




!    Questions?	

!    email: drdrew@cmu.edu
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Cross-Media Communications

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This talk takes a look at cross-media communications.

Published in: Entertainment & Humor
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Cross-Media Communications

  1. 1. Cross-Media Communications Drew Davidson, Ph.D. Director ETC-PGH, CMU
  2. 2. Cross-Media !  What? !  Media !  Genres !  Concepts !  ETC
  3. 3. What? !  Integrated Media Experiences !  Across Multiple Media !  Audience Interactivity
  4. 4. Media !  Textual !  Electronic !  Digital !  Environmental
  5. 5. Genres !  Entertainment & Art !  Education & Training !  Activism & Public Relations !  Marketing & Advertising
  6. 6. Concepts !  Problems & Promises !  Transparency & Ubiquity !  Literacy & Ethics
  7. 7. ETC !  Interdisciplinary Projects !  Interactive Media !  International Scope
  8. 8. Thanks! !  Questions? !  email: drdrew@cmu.edu

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