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63Confidential | For Discussion Purposes SpringOwl's 99 Page Presentation On Turning Around Viacom

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63Confidential | For Discussion Purposes Only |
A Creatively Bankrupt Culture: Viacom’s CEO
Message – Milk Existing Hits, Don’t Create New Ones
Image: Google Images
Source: 1. http://deadline.com/2015/08/viacom-philippe-dauman-heir-apparent-1201493629/
2. http://deadline.com/2015/08/viacom-philippe-dauman-heir-apparent-1201493629
“He ran the sprockets off of established hits
when he should have invested more to develop
fresh content and franchises. At one
point SpongeBob SquarePants represented
40% of Nickelodeon’s airtime.”1
“The company stuck with inexpensive
reality TV productions after their novelty
began to wear off. Viacom “built
franchises that lasted a decade — such
as SpongeBob, Dora The Explorer and Jon
Stewart — but hasn’t reinvested for the
21st century,” says one executive who
knows the company well. “It’s jaw-
dropping.””2
63

Published in: Business
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