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61Confidential | For Discussion Purposes SpringOwl's 99 Page Presentation On Turning Around Viacom

61Confidential | For Discussion Purposes Only |
In Q1 2015, Viacom’s Ad Sales Fell 5% From the Year Ago Period
 Dauman Was Asked in April on the Earnings Call About How Q2 Ad Sales Would do
 Dauman Said That he Believed the June Period Ad Sales Could Deliver “A Comparable Performance” to the
First Three Months of this Year
 Q2 Sales Actually Fell 9%1
According To Derek Baine, a Senior Analyst at SNL Kagan, in Q2 2010, Cable Outlets Owned by Others Including
Comcast, Discovery, Scripps, Cablevision and Time Warner Saw Ad Revenue Increase 13% To 21%, While Those
Owned By Viacom's Grew Only 4%, as Such, The Viacom Channels Were "Trailing The Industry," He Added.
 In Response:
A Creatively Bankrupt Culture: Viacom Has Said
Ad Sales Are Just About To Improve – For 5 Years
As the French Say:
“PLUS ÇA CHANGE, PLUS C'EST LA MÊME CHOSE”
After a CEO is Consistently Unable to Predict the Future, Why Believe Him?
61Source: 1. Company Fillings (10Q); 2.
http://adage.com/article/media/spike-s-supersized-ad-breaks-buck-tv-s-clutter-busting-trend/14
5853/
“Viacom executives indicated in a recent conference call with investors that they were ‘encouraged’ by
ad-sales momentum in the third quarter, thanks to new programs on MTV and Comedy Central.”2

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