61Confidential | For Discussion Purposes Only |
In Q1 2015, Viacom’s Ad Sales Fell 5% From the Year Ago Period
Dauman Was Asked in April on the Earnings Call About How Q2 Ad Sales Would do
Dauman Said That he Believed the June Period Ad Sales Could Deliver “A Comparable Performance” to the
First Three Months of this Year
Q2 Sales Actually Fell 9%1
According To Derek Baine, a Senior Analyst at SNL Kagan, in Q2 2010, Cable Outlets Owned by Others Including
Comcast, Discovery, Scripps, Cablevision and Time Warner Saw Ad Revenue Increase 13% To 21%, While Those
Owned By Viacom's Grew Only 4%, as Such, The Viacom Channels Were "Trailing The Industry," He Added.
A Creatively Bankrupt Culture: Viacom Has Said
Ad Sales Are Just About To Improve – For 5 Years
As the French Say:
“PLUS ÇA CHANGE, PLUS C'EST LA MÊME CHOSE”
After a CEO is Consistently Unable to Predict the Future, Why Believe Him?
61Source: 1. Company Fillings (10Q); 2.
“Viacom executives indicated in a recent conference call with investors that they were ‘encouraged’ by
ad-sales momentum in the third quarter, thanks to new programs on MTV and Comedy Central.”2