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54Confidential | For Discussion Purposes SpringOwl's 99 Page Presentation On Turning Around Viacom

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54Confidential | For Discussion Purposes Only |
 Viacom’s Media Networks Increasingly Seen by Cable Operators as Not “Must Have”
• Small Operators Focusing on Providing Broadband (and Voice) Relationships
• To Compound this Problem, None of Viacom’s Networks are on Sling TV’s Lineup or Verizon’s Custom
TV’s Base Package
• Viacom Could be Facing The Loss of Cablevision (Now Owned by Altice Which Owns Suddenlink) and
DISH
Have Not Renewed Contracts With Viacom Since 2014:
 1.43 Million Subscribers (2014)
 Since Suddenlink Dropped
Viacom, Estimated 2.9%
Incremental Defection of
Subscribers1
In 2014, Viacom Was Dropped By 60
Rural Cable Operators2
 730 Thousand Subscribers
(2015)
 Since Cable One Dropped
Viacom, Estimated 3%
Defection of Subscribers1
60 CABLE
OPERATORS
A Creatively Bankrupt Culture: Media Networks &
Paramount Losing Subscribers & Share
54
Image: Google Images
Source: 1. http://www.fiercecable.com/story/will-dish-and-others-join-suddenlink-and-cable-one-
dropping-viacom-one-firm/2015-08-20 ; 2. http://www.wsj.com/articles/viacom-60-cable-firms-
part-ways-in-rural-u-s-1403048557

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54Confidential | For Discussion Purposes Only |  Viacom’s Media Networks Increasingly Seen by Cable Operators as Not “Must Have” • Small Operators Focusing on Providing Broadband (and Voice) Relationships • To Compound this Problem, None of Viacom’s Networks are on Sling TV’s Lineup or Verizon’s Custom TV’s Base Package • Viacom Could be Facing The Loss of Cablevision (Now Owned by Altice Which Owns Suddenlink) and DISH Have Not Renewed Contracts With Viacom Since 2014:  1.43 Million Subscribers (2014)  Since Suddenlink Dropped Viacom, Estimated 2.9% Incremental Defection of Subscribers1 In 2014, Viacom Was Dropped By 60 Rural Cable Operators2  730 Thousand Subscribers (2015)  Since Cable One Dropped Viacom, Estimated 3% Defection of Subscribers1 60 CABLE OPERATORS A Creatively Bankrupt Culture: Media Networks & Paramount Losing Subscribers & Share 54 Image: Google Images Source: 1. http://www.fiercecable.com/story/will-dish-and-others-join-suddenlink-and-cable-one- dropping-viacom-one-firm/2015-08-20 ; 2. http://www.wsj.com/articles/viacom-60-cable-firms- part-ways-in-rural-u-s-1403048557

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