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PI-HOLE: LIMITIAMO LA TRACCIABILITÀ
DEGLI ANNUNCI PUBBLICITARI
Andrea Draghetti
Linux Day 28 Ottobre 2017
L I N U X D A Y ...
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
$ WHOAMI
Phishing Analysis and Con...
PUBBLICITÀ
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
Con il termine pubblici...
HOW 5 TECH GIANTS MAKE THEIR BILLIONS
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T ...
HOW 5 TECH GIANTS MAKE THEIR BILLIONS
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T ...
HOW 5 TECH GIANTS MAKE THEIR BILLIONS
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T ...
HOW 5 TECH GIANTS MAKE THEIR BILLIONS
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T ...
HOW 5 TECH GIANTS MAKE THEIR BILLIONS
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T ...
PUBBLICITÀ MIRATA
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
La pubblicità mi...
RACCOGLIERE DATI
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
MA I DATI VENGONO USATI SOLO PER LA PUBBLICITÀ?!
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R...
LIMITIAMO LA TRACCIABILITÀ: PI-HOLE
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T ...
PI-HOLE: FUNZIONAMENTO
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
Pi-Hole eve...
PI-HOLE: PANNELLO DI CONTROLLO
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
PI-HOLE VS ADBLOCK
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
PiHole AdBlock
...
PI-HOLE: DIMOSTRAZIONE
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
Video: http...
PI-HOLE: RISULTATO
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
Visitando:
Goog...
Q&A
L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
@AndreaDraghetti
I materiali e...
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Pi-Hole limitiamo la tracciabilità degli annunci pubblicitari

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Quando un servizio è gratuito, il “prodotto” siamo noi consumatori. Alphabet (Google) e Facebook sono due delle cinque più grandi aziende tecnologiche al mondo e il loro ricavato è rispettivamente composto annualmente dal 88% e dal 97% da annunci pubblicitari. Per attrarre maggiormente l’utente a cliccare su un banner pubblicitario è fondamentale personalizzare il contenuto di esso basandosi sui dati raccolti durante la nostra quotidiana navigazione sul web. Sfruttando il progetto OpenSource Pi-Hole realizzato per Raspberry, e non solo, è possibile limitare la tracciabilità dei nostri dati e la visualizzazione degli annunci pubblicitari.

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  • DOWNLOAD THI5 BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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Pi-Hole limitiamo la tracciabilità degli annunci pubblicitari

  1. 1. PI-HOLE: LIMITIAMO LA TRACCIABILITÀ DEGLI ANNUNCI PUBBLICITARI Andrea Draghetti Linux Day 28 Ottobre 2017 L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
  2. 2. L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I $ WHOAMI Phishing Analysis and Contrast @ D3Lab Team Member @ BackBox Linux Matteo Flora
  3. 3. PUBBLICITÀ L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Con il termine pubblicità si intende quella forma di comunicazione di massa usata dalle imprese per creare consenso intorno alla propria immagine, con l'obiettivo di conseguire i propri obiettivi di marketing. La caratteristica principale della comunicazione pubblicitaria è di diffondere messaggi preconfezionati a pagamento attraverso i mass-media.
 
 {Wikipedia}
  4. 4. HOW 5 TECH GIANTS MAKE THEIR BILLIONS L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Fonte: http://www.visualcapitalist.com/chart-5-tech-giants-make-billions/
  5. 5. HOW 5 TECH GIANTS MAKE THEIR BILLIONS L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Fonte: http://www.visualcapitalist.com/chart-5-tech-giants-make-billions/
  6. 6. HOW 5 TECH GIANTS MAKE THEIR BILLIONS L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Fonte: http://www.visualcapitalist.com/chart-5-tech-giants-make-billions/
  7. 7. HOW 5 TECH GIANTS MAKE THEIR BILLIONS L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Fonte: http://www.visualcapitalist.com/chart-5-tech-giants-make-billions/
  8. 8. HOW 5 TECH GIANTS MAKE THEIR BILLIONS L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Fonte: http://www.visualcapitalist.com/chart-5-tech-giants-make-billions/
  9. 9. PUBBLICITÀ MIRATA L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I La pubblicità mirata è una forma di pubblicità in cui gli inserzionisti possono utilizzare metodi sofisticati per indirizzare il pubblico più ricettivo a determinati profili, in base al prodotto o alla persona che l'inserzionista sta promuovendo. I profili possono essere demografici, sullo stato economico, sul sesso, sull'età, sul livello dell'istruzione, sul reddito e sull'occupazione o che possono essere psicologicamente focalizzati, basati sui valori, personalità, atteggiamenti, opinioni, stili di vita e interessi. {Wikipedia}
  10. 10. RACCOGLIERE DATI L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
  11. 11. MA I DATI VENGONO USATI SOLO PER LA PUBBLICITÀ?! L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I • Diverse aziende prevedono l’affidabilità creditizia delle persone basandosi sull’uso del telefonino, sulla posizione GPS, dagli acquisti effettuati, dalle ricerche Web e dai dati pubblicati nei propri profili social incluse le amicizie virtuali. Inoltre viene calcolato il vostro livello di conoscenza della lingua (grammatica e punteggiatura); • Le Assicurazioni offrono sconti in cambio del monitoraggio dell’assicurato, di come e dove usa la macchina o quante volte pratica attività sportiva; • L’assicurazione Inglese Admiral rilasciava preventivi ai possibili clienti verificando il profilo Facebook del possibile cliente; • L’assicurazione Aviva ha previsto per 60 mila clienti, già assicurati, rischi sanitari (depressione, diabete o infarti) monitorando il loro stile di vita sui Social. Fonte: http://crackedlabs.org/en/corporate-surveillance
  12. 12. LIMITIAMO LA TRACCIABILITÀ: PI-HOLE L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I È un Ad Blocker network-wide. Un software Gratuito e Open Source sviluppato per Raspberry Pi (ma è compatibile con qualsiasi distro Debian-like) che filtra le richieste DNS ai domini di Pubblicità, Tracking, Malware e Phishing.
 
 Inoltre è un server DNS per velocizzare la navigazione.
  13. 13. PI-HOLE: FUNZIONAMENTO L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Pi-Hole eventualmente filtra la la Seconda Risposta
  14. 14. PI-HOLE: PANNELLO DI CONTROLLO L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I
  15. 15. PI-HOLE VS ADBLOCK L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I PiHole AdBlock Protegge l’intera Rete ✔ Protegge tutte le App ✔ Protegge tutti i Device ✔ One Click Install ✔ Funziona solo nel Browser ✔ Statistiche e LOG ✔
  16. 16. PI-HOLE: DIMOSTRAZIONE L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Video: https://youtu.be/hEj5x4GHN2s
  17. 17. PI-HOLE: RISULTATO L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I Visitando: Google, Beppe Grillo Blog, Amazon, La Stampa, eBay, Linux Day Orvieto, Salvatore Aranzulla, Twitter Con Pi-Hole: 82 interazioni con dominii esterni
 
 Senza Pi-Hole: 304 interazioni con dominii esterni Plugin di analisi: Firefox Lightbeam add-on
  18. 18. Q&A L I N U X D A Y 2 8 O T T O B R E 2 0 1 7 O R V I E T O - A N D R E A D R A G H E T T I @AndreaDraghetti I materiali e i contenuti delle slide sono protetti da licenza CC BY-NC 3.0

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