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Percept out of home executes muthoot fin corp’s outdoor

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Percept out of home executes muthoot fin corp’s outdoor

  1. 1. Percept Out Of Home executesPercept Out Of Home executes MuthootMuthoot FinCorp’sFinCorp’s outdoor campaignoutdoor campaign www.muthootfincorp.comwww.muthootfincorp.com
  2. 2.  Percept Out Of Home planned andPercept Out Of Home planned and executed an exceptional outdoorexecuted an exceptional outdoor campaign for Muthoot Fincorp Limited, thecampaign for Muthoot Fincorp Limited, the flagship company of the Muthootflagship company of the Muthoot Pappachan Group.Pappachan Group.
  3. 3.  The campaign kick-started inThe campaign kick-started in Maharashtra, Punjab and Gujarat duringMaharashtra, Punjab and Gujarat during the month of November and will be carriedthe month of November and will be carried till December 2011.till December 2011.
  4. 4.  The objective of the campaign was toThe objective of the campaign was to create awareness by highlighting Muthootcreate awareness by highlighting Muthoot FinCorp’s attractive offerings.FinCorp’s attractive offerings.
  5. 5.  In the view of this fact, Percept Out OfIn the view of this fact, Percept Out Of Home proficiently strategized & executedHome proficiently strategized & executed the entire campaign to create maximumthe entire campaign to create maximum awareness, covering all the key locationsawareness, covering all the key locations in the vicinity.in the vicinity.
  6. 6.  In addition, people of Punjab voted thisIn addition, people of Punjab voted this campaign as the Best Campaign in thecampaign as the Best Campaign in the month of November.month of November.
  7. 7.  Commenting on this award winningCommenting on this award winning campaigncampaign Rajneesh Bahl, BusinessRajneesh Bahl, Business Head-Outdoor, Percept Out OfHead-Outdoor, Percept Out Of HomeHome said, “We are proud to besaid, “We are proud to be associated with MFC; this is one of ourassociated with MFC; this is one of our recent wins.recent wins.
  8. 8.  Campaign was executed in 39 townsCampaign was executed in 39 towns across Maharashtra, Gujarat and Punjab.across Maharashtra, Gujarat and Punjab.
  9. 9.  Strategically selected media’s likeStrategically selected media’s like Billboard, Bridge Panel, BQS, Mobile Van,Billboard, Bridge Panel, BQS, Mobile Van, Bus Back Panel, Cantilever, Gantry,Bus Back Panel, Cantilever, Gantry, Railway Platform, Kiosk & Unipole wereRailway Platform, Kiosk & Unipole were taken and overnight execution of thetaken and overnight execution of the campaign delivered the best reach andcampaign delivered the best reach and effectiveness.”effectiveness.”
  10. 10.  Elaborating on the campaign,Elaborating on the campaign, MuthootMuthoot FinCorp’s spokespersonFinCorp’s spokesperson said, “Oursaid, “Our prime objective is to createprime objective is to create responsiveness and brand recall forresponsiveness and brand recall for Muthoot FinCorp in the NBFC’s market.Muthoot FinCorp in the NBFC’s market.
  11. 11.  Outdoor advertising has aided to build ourOutdoor advertising has aided to build our brand and reach out to our target group inbrand and reach out to our target group in the most convenient way.the most convenient way.
  12. 12.  Moving from being a local player toMoving from being a local player to National level in the Gold Loan marketNational level in the Gold Loan market had to be stated in a grandeur way.had to be stated in a grandeur way.
  13. 13.  The challenged faced by us was to have aThe challenged faced by us was to have a dual effect with the campaign, one todual effect with the campaign, one to uniquely promote the “Gold Loan in 3 min”uniquely promote the “Gold Loan in 3 min” proposition and second to build brandproposition and second to build brand awareness.”awareness.”
  14. 14. Contact UsContact Us www.muthootfincorp.comwww.muthootfincorp.com

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