V-Guard Industries Ltd is a leading consumer electronic and electrical major dealing in11 products and having more than 29 branches across India .V-Guard registered a grossturnover of over Rs 1000 crores (as on 31st March 2012). V-Guard enjoys brand popularityall over India and is now making a global presence with its increasing exports andmarkets spread over the world.V-Guards Big Idea Business Plan contest 2012 (Season 2) prods students from B-schoolsacross India to get creative and come up with new business avenues for V-Guard.Students are free to identify any growth opportunities, with both conventional andunconventional plans, taking off from the following cues:V-Guard, a market leader in South India, has extended its presence across the countryover the last six years establishing a foundation in Non South Markets.Going forward, what should V-Guard be adopting to become a leading player in Non -South Markets?
To Support its long term growth V-Guard is entering the small house hold appliancessegment.What strategy and approach should the company adopt to become a leading player inthis market segment?The contest comprises of different phases. The teams have to register online before 28thSeptember, 2012 .An online brief will be sent to the registered teams. The teams wouldthen have to submit a short executive summary of their business plan for V-Guard. Thetop 10 teams shortlisted will then advance to the contests finals. The Top 10 teams shouldthen submit their final written report of the plan on or before 1st November 2012. This willbe followed by an oral presentation before the Top Management of V- Guard. Theperformance of the teams would be evaluated based on the written report and the oralpresentation .The first prize is Rs. 1, 00,000, the second prize Rs. 30,000 and the third prizeRs 20,000 .And two special jury awards of Rs 10,000 each. The Business Plan Contest Finalswill be held on November 10th 2012.
Phase -I Registration (28th September 2012) Each team should register online, on or before 28th September 2012 and then send the non – refundable participation fee along with the printout of the registration form before 7th October 2012. Participation fee should be remitted either online or by Demand Draft drawn in favor of V-Guard Industries Ltd, payable at Kochi. Our account details for online payment is given below. Bank Name: Dhanalakshmi Bank Limited Branch Address: Industrial Finance Branch, Y.M.C.A. Junction, Chittoor Road, Ernakulam, Kochi – 682 011 Account No : 014510100000533 NEFT/RTGS IFSC : DLXB0000145 Beneficiary Name: V-Guard Industries Ltd Note : Teams doing online payment are requested to mention the Bank name & Branch Address in the registration form. Other mode of payment will not be considered. Send your Registration forms and DD or Bank name & Branch Address in the case of online payment to Ms. Linda Pavoodath ,Talent Acquisition and Development Team ,V-Guard Industries Ltd, Vennala High School Road, Vennala, Cochin – 682 028. Participation Fee: Rs 1000/- per team from a college Team Requirements The number of members in a team should not exceed 3.
Phase -II Online Briefing An online brief will be sent to all the registered teams by 28th September 2012.Phase -III Executive Summary Submission (7th October 2012) All the teams will have to submit the executive summary online on or before 7th October 2012.Phase -IV Declaration of Finalists (12th October 2012) Top 10 teams will be shortlisted based on the reports submitted. The teams shortlisted will be intimated through their mail id.Phase -V Final report Submission (1st November 2012) Each team selected for the final will then submit the final report of their business plan on or before 1st November 2012.Phase -VI Business Plan Contest Finals (10th November 2012) The teams will make an oral presentation before the judges on 10th November 2012• www.vguard.in/big_idea.htm