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10 digital marketing methodologies you should know


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Over the years technology has been growing and so have marketing practioners in the practice of marketing through digital media. In this slideshare we share some 10 digital marketing methodologies that we thought you need to know.

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10 digital marketing methodologies you should know

  1. 1. 10 DIGITAL MARKETING METHODOLOGIES You should know Powered By
  2. 2. Proximity marketing Proximity marketing, also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business - Marketing Schools
  3. 3. Display Advertising Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. - Marketing Land
  4. 4. Influencer Marketing Influencer marketing is when you leverage the influence of an individual to share your brand with a larger market. - Josh Ochs
  5. 5. Affiliate marketing Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make. - Neil Patel
  6. 6. Email marketing Email marketing is the use of electronic mail for marketing communication with prospects, leads and potential customers.
  7. 7. Search marketing Search marketing is the process of improving the visibility or ranking of a brand, web page, product, App, plugin or service in search results (pages) in search engines, social media sites (like YouTube), e-commerce platforms, App stores, etc. Stephen Obeli - dreamstar digital
  8. 8. Social media marketing Social media marketing is a set of activities for identifying, predicting and solving or satisfying consumer needs and desires with the aid of social media connection and engagement. - Stephen Obeli, dreamstar digital
  9. 9. Content marketing Content marketing is the creation and distribution of valuable, relevant and consistent content in order to attract and retain a clearly defined audience and ultimately drive profitable customer action.- Content Marketing Institute
  10. 10. Inbound marketing Inbound marketing is a marketing technique used by modern marketers to draw potential customers to a brand through non-interruptive means centered on extending value, establishing and strengthening the brand’s relationship with such customers or prospects with the ultimate goal of generating steady long term demand for that brand’s products and services. - Stephen Obeli, dreamstar digital
  11. 11. Outbound Marketing Outbound Marketing Outbound marketing refers to all kinds of marketing where a company initiates the conversation and sends its message out to an audience with one aim - to make a quick sale.