Today’s traveler isn’t looking to be “sold.” She’s looking for engaging, reliable online content to gather travel ideas and inspiration, sort out the options, and make travel purchase decisions. That means today’s travel marketer has to be there offering quality digital content on a consistent basis. With Google’s recent “Hummingbird” search algorithm update, fresh, original content is, more than ever, the key to attracting website traffic … and the quality of that material will drive engagement. This webcast explains the concept of content marketing for the travel marketer, and explores hands-on strategies, tips, guidelines and insights for driving awareness, engagement and purchase intent … using the power of travel content.
Robert Patterson - MMGY
Scott Severson - DreamPlanGo
Joe Pulizzi - Content Marketing Institute