Echelon Slide Deck


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Echelon Slide Deck

  1. 1. The Trend is your friend!<br />Michael<br />Smith<br />director, yahoo developer network<br /><br />
  2. 2. Introduction<br />Who am I?<br />I work for Yahoo Southeast Asia – which is Singapore, Malaysia, Thailand, Vietnam, Philippines and Indonesia<br />I travel the region talking to developers, startups, partners and the media sharing about Yahoo and learning about what others are doing<br />I love my job!<br />Home School, AS Computer Science, and lots of Travel<br />Let’s begin<br />10/24/09<br />2<br />Yahoo! Presentation Template, Confidential<br />
  3. 3. Tech Support – State Net<br />Notes<br />Pc Help Desk <br />Informix Databases<br />Huge Sun Machines<br />Modems<br />VT 100 Terminals<br />Data is King<br />10/24/09<br />3<br />Yahoo! Presentation Template, Confidential<br />
  4. 4. Web Developer – The Marketing Store<br />Notes<br />Client side Java<br />Browsers<br />Graphic Design<br />Big Business starts using the web<br />10/24/09<br />4<br />Yahoo! Presentation Template, Confidential<br />
  5. 5. Internet Architect – Examen<br />Notes<br />Server side Java<br />Marimba<br />WebLogic<br />JDBC<br />Fat web clients<br />10/24/09<br />5<br />Yahoo! Presentation Template, Confidential<br />
  6. 6. Sales Engineer – WebLogic<br />Notes<br />Appservers<br />Enterprise use of Java, Internet and Browsers<br />World Travel<br />Big companies versus little companies<br />10/24/09<br />6<br />Yahoo! Presentation Template, Confidential<br />
  7. 7. CTO – MetaMarkets<br />Notes<br />Power of the crowd<br />Informix DB Again<br />ATG Dynamo<br />Video and Robotics<br />Oreilly BBS system<br />Custom Bulletin Board System<br />Talking to VCs<br />Spending too much money<br />10/24/09<br />7<br />Yahoo! Presentation Template, Confidential<br />
  8. 8. Junior CTO – BEA Systems<br />Notes<br />Back to the Enterprise<br />Focus on ASIA<br />Software infrastructure getting commoditized<br />Open source begins to make a dent<br />Clouding computing starts to happen<br />The dynamics of startups changed forever<br />Mobile will be big<br />10/24/09<br />8<br />Yahoo! Presentation Template, Confidential<br />
  9. 9. Pulling the rip cord<br />Notes<br />Living in Thailand<br />Going to Thai school<br />Hacking on wordpress, Google APIs, Yahoo APIs<br /><br />Building companies is totally different<br />Exploring SE Asia<br />10/24/09<br />9<br />Yahoo! Presentation Template, Confidential<br />
  10. 10. Director YDN SE Asia - Yahoo<br />Notes<br />Back to corporate life but no suit and tie. <br />Talking to startups<br />It’s a different world but yet not much has changed<br />What to work on<br />Search commoditizing ideas<br />Enterprise software maturing<br />Mobile is the big one <br />Building your network<br />10/24/09<br />10<br />Yahoo! Presentation Template, Confidential<br />
  11. 11. The Future Web <br /><ul><li>Sites need to be operational as soon as possible to reduce burn rates, build an audience & stake out a niche
  12. 12. Feature rich sites need to reach all browsers, mobile interfaces and interact with other services – the cloud is your friend
  13. 13. A site is valued on the audience or revenue it can generate – not the technology employed
  14. 14. Web 2.0 or Mashing was just the start – a combination of services, infrastructure & federated profiles is required </li></li></ul><li>How to get there<br /><ul><li>Open source is a huge piece in reducing licensing costs but it is not enough – enter cloud computing
  15. 15. Social features are considered defacto now – not just the icing on the cake
  16. 16. Location based services becoming a common factor due to the mobility wave
  17. 17. The web ID, profile or Authentication is becoming a service
  18. 18. Content is still king but it comes from everywhere</li></li></ul><li>Why care about Yahoo! ?<br /><ul><li>SEA users on Yahoo!:
  19. 19. 63 million
  20. 20. SEA users on Yahoo! Mail:
  21. 21. 30 million
  22. 22. SEA users on Yahoo! FP:
  23. 23. 45 million </li></li></ul><li>How Yahoo helps<br />Yahoo Developer Network has a plethora of goodies for developers – not covering them all here but many of them<br /><ul><li>Utilities </li></ul>Tools and APIs to help you build better, feature rich sites more quickly<br /><ul><li>Services</li></ul>Web services to help you conquer the masses<br /><ul><li>Location Based Awareness </li></ul>Become location aware – don’t forget maps<br /><ul><li>Socialize – extend your reach</li></ul>Tools to socialize your site plus the ability to reach the massive Yahoo audience<br />
  24. 24. Visualize the Yahoo Stack<br />Maps<br />FE<br />GP<br />PM<br />Flickr<br />Weather<br />Upcoming<br />Location & Maps<br />Content<br />AB<br />Mail<br />Dir<br />S & U<br />YAP<br />YUI<br />Pipes<br />YQL<br />Bprint<br />Social<br />Yahoo Tools & Utilities<br />BOSS<br />Search<br />Your Website<br />Y! Id, OAuth, OpenID<br />SearchMonkey<br />
  25. 25. Content is King!<br />Y! is chocked full of content but also makes it easy for developers to access the data while making it useful for writing apps around it<br />Make simple queries, get back XML, and combine they for interesting mashup apps or to enhance current apps with more content<br />Flickr, Weather, Upcoming<br />YQL hits the spot again<br />select * from where text=&quot;singapore&quot; limit 10<br />select * from weather.forecast where location=&quot;THXX0002”<br />select start_date from where woeid=23424948<br />
  26. 26. Summation<br /><ul><li>Resources </li></ul><br /><ul><li>Meme</li></ul><br /><br /><ul><li>Slides
  27. 27.
  28. 28. Win a trip to Jakarta!
  29. 29.
  30. 30. Open Hack Day Indonesia
  31. 31.</li></li></ul><li>Mark Pincus – From Zynga (Farmville)<br /><ul><li>Web 1.0 was discovery of the web and links
  32. 32. Web 2.0 was the Google, both search and AdSense
  33. 33. Web 3 is the App Economy
  34. 34. The currency of this realm is what users want to talk about and like, “social breadcrumbs”
  35. 35. Social plumbing – host portals – social applications.
  36. 36. Facebook is plumbing and the portal.
  37. 37. But don’t believe this is going to end with Facebook.
  38. 38. There will be many forms of social plumbing and portals.</li></ul>10/24/09<br />Yahoo! Presentation Template, Confidential<br />18<br />
  39. 39. Mary Meeker – From Morgan Stanley<br /><ul><li>Location-based services are the “secret sauce” of what makes the mobile web interesting.
  40. 40. The iPhone/iPod touch is the fastest growing piece of hardware the world has ever seen.
  41. 41. And usage share versus market share of the iPhone is incredible, meaning it will only grow.
  42. 42. Facebook is becoming the multimedia repository, and it will allow you to do so much.
  43. 43. Companies absolutely need to be on board with the mobile web. They have some time, but they need to act..</li></ul>10/24/09<br />Yahoo! Presentation Template, Confidential<br />19<br />