Social Media for
Business and Networking
brought to you by:
Aimee Bermudez, Dream Local Digital
Bangor, Maine September 13...
45%
58%
64%
67%
79%
Percentage of SMBS with a Social Network presence
Summer2010 Holidays 2010 Q1 2011 Q2 2011 Q4 2012
Sou...
SMB Social Marketing Spend Grows
Source: Borrell Associates
80%
of internet users visit social
media sites and blogs
97%
of consumers search for local
businesses online
New marketing tactics
Facebook now has more than
1 Billion
ACTIVE users
Facebook: Statistics
• More than 50% of active users log in each day
• Average age of users is 38 and 200 friends
• People...
Twitter
- Reach potential customers globally
- Share content
- Audience = INFLUENCERS
LinkedIn
- 250Million users, half are DECISION MAKERS
- Great for B2B or recruiting
- Build business relationships
Foursquare
- Important to see what’s being said about you
- Great for offers and loyalty building
- Must for Hospitality, ...
Pinterest
- Highest conversion to sales of all networks
- We have new opportunities to sell directly here
- Lifestyle-base...
Google+ (G+)
- Critical for SEO
- Smaller audience than Facebook but very active
- Excellent for certain industries (high ...
YouTube: 2nd largest search engine
- Professionally designed page
- Optimize your videos and slideshows
Do Social Media - WELL
• Professionally designed pages
• Thoughtful content strategy that incorporates
the personal touch,...
70%
of people trust online reviews
by strangers
90%
of people trust online reviews
by people they know
The key is Reputation Management…
And you need it now more than EVER!
It’s ok to ask for help!
It’s smart to ask for help!
Opportunities to integrate
online and offline
Manage your Contacts with
Customer Relationship
Management (CRM)
Sugar CRM
• What the tool does:
Customer Relations
Management
• How does it help me?
Communicate with prospective
customer...
Salesforce
• What the tool does:
Customer Relations
Management.
• How does it help me?
Cloud technology that
makes collabo...
Salesforce (Continued)
• Top benefit: Email
integration, cloud
technology, mobile
applications. Totally online,
no softwar...
Best of both worlds:
Social CRM
Nimble
• What the tool does: Contact
Management
• How does it help me?
Instantly finds your contacts on
social network sit...
Batchbook Social CRM
• What the tool does: cloud based
CRM platform that can be used
organization wide. Helps build
meanin...
Social Media >> Real Life
Networking
Facebook Events
• Easy way to invite anyone to
an event your hosting
• Send invites right from
Facebook to your contacts
•...
Facebook Groups
• Private space for
you to share your
post with a select
few
• Create a group, add
friends, and start
shar...
LinkedIn Groups
• Connect with like
minded professionals to
join conversations and
share insights
• Help companies create
...
Tweetups
• Face to face meetings of
Twitter users promoted
through Twitter and
Facebook
• Chance for people who
often conn...
Maine Tweetups
Eventbrite
• Tool to help you find tickets
to an event, create your own
event, manage registrations
for an event, and prin...
Eventbrite in Maine
Aimee Bermudez, Dream Local Digital
aimee@dreamlocal.com
Facebook: facebook.com/dreamlocal
www.dreamlocal.com
Thank you fo...
Dream Local Digital | BDN Digital Seminars | Social Media for Biz and Networking
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Dream Local Digital | BDN Digital Seminars | Social Media for Biz and Networking

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Business Digital Seminar | Cross Center Grand Opening Week
BDN Maine Events - Bangor Daily News
Friday, September 13, 2013 from 8:00 AM to 11:00 AM (EDT)
Bangor, ME

Session Two | 9am | Social media for business and networking:

Wondering how to best utilize social media to meet new prospects and peers? Need an edge in promoting your business or organization? In this session, we’ll explore opportunities to utilize social media to get business message out, and for personal and professional networking.

Published in: Business, Technology
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  • SMBs' Digital Marketing Spend Outpaces Online Advertising by 2.5X borrellMarketing in the form of public relations will account for $50 billion in annual spend this year while SMBs will spend $47 billion on online consulting and research. Borrell Associates added that either one of those categories is generating more than what's typically spent on radio and newspaper advertising combined.
  • Dream Local Digital | BDN Digital Seminars | Social Media for Biz and Networking

    1. 1. Social Media for Business and Networking brought to you by: Aimee Bermudez, Dream Local Digital Bangor, Maine September 13, 2013
    2. 2. 45% 58% 64% 67% 79% Percentage of SMBS with a Social Network presence Summer2010 Holidays 2010 Q1 2011 Q2 2011 Q4 2012 Source: Borrell Associates Steady growth in use of Social Networks
    3. 3. SMB Social Marketing Spend Grows Source: Borrell Associates
    4. 4. 80% of internet users visit social media sites and blogs
    5. 5. 97% of consumers search for local businesses online
    6. 6. New marketing tactics
    7. 7. Facebook now has more than 1 Billion ACTIVE users
    8. 8. Facebook: Statistics • More than 50% of active users log in each day • Average age of users is 38 and 200 friends • People spend over 700 billion minutes per month on Facebook • 2.7 billion posts are “liked” or commented on each day • 250 million photos are shared each day • 1 million business page “likes” are happening each day – and that is shared with all of their friends Source: Facebook
    9. 9. Twitter - Reach potential customers globally - Share content - Audience = INFLUENCERS
    10. 10. LinkedIn - 250Million users, half are DECISION MAKERS - Great for B2B or recruiting - Build business relationships
    11. 11. Foursquare - Important to see what’s being said about you - Great for offers and loyalty building - Must for Hospitality, Restaurants, Retail, etc
    12. 12. Pinterest - Highest conversion to sales of all networks - We have new opportunities to sell directly here - Lifestyle-based products work very well
    13. 13. Google+ (G+) - Critical for SEO - Smaller audience than Facebook but very active - Excellent for certain industries (high tech, etc)
    14. 14. YouTube: 2nd largest search engine - Professionally designed page - Optimize your videos and slideshows
    15. 15. Do Social Media - WELL • Professionally designed pages • Thoughtful content strategy that incorporates the personal touch, sales and marketing, and outbound marketing strategy • Listen and respond, stimulate conversation • Reach out to other pages through outbound marketing to speak to your audience • WOW your audience!
    16. 16. 70% of people trust online reviews by strangers
    17. 17. 90% of people trust online reviews by people they know
    18. 18. The key is Reputation Management… And you need it now more than EVER!
    19. 19. It’s ok to ask for help! It’s smart to ask for help!
    20. 20. Opportunities to integrate online and offline
    21. 21. Manage your Contacts with Customer Relationship Management (CRM)
    22. 22. Sugar CRM • What the tool does: Customer Relations Management • How does it help me? Communicate with prospective customers, share sales information, and keep customers happy. • Top benefit: Can run in the cloud or onsite. Support and training available. • Cost: $30 - $100 per month • Platform (web based, ios, android): web based, iphone, android, blackberry, Mac or PC.
    23. 23. Salesforce • What the tool does: Customer Relations Management. • How does it help me? Cloud technology that makes collaboration, sales, and customer service faster and easier. Monitors your social media accounts to see what your customers are saying about you. You can build custom applications to fit your needs.
    24. 24. Salesforce (Continued) • Top benefit: Email integration, cloud technology, mobile applications. Totally online, no software or hardware to install. • Cost: $5/mo./user - $250/mo./user • Platform (web based, ios, android): PC, Mac, ipad, iphone, android, and blackberry.
    25. 25. Best of both worlds: Social CRM
    26. 26. Nimble • What the tool does: Contact Management • How does it help me? Instantly finds your contacts on social network sites, listen to all conversations on all your social network sites, synch with any third party calendar to assign tasks, and find business relevant people. • Top benefit: All of your social network conversations on one page. • Cost: $0 - $15/mo./user • Platform (web based, ios, android): web based.
    27. 27. Batchbook Social CRM • What the tool does: cloud based CRM platform that can be used organization wide. Helps build meaningful relationships with customers. • How will it help me? Organization, ability to “look back”, and form closer relationships with customers • Top Benefit: cloud based to give the ability to connect with co-workers, turn spreadsheets into a useful customer database, drag and drop information and integration with several other tools • Cost: $20-$100/mo. • Platform: Mac, PC
    28. 28. Social Media >> Real Life Networking
    29. 29. Facebook Events • Easy way to invite anyone to an event your hosting • Send invites right from Facebook to your contacts • Keep track of RSVP’s • Include a description of the event, directions to the event and contact information • Allows attendees to interact with you or the organizer through Facebook
    30. 30. Facebook Groups • Private space for you to share your post with a select few • Create a group, add friends, and start sharing • Post updates, poll the group, chat with everyone at once, and more
    31. 31. LinkedIn Groups • Connect with like minded professionals to join conversations and share insights • Help companies create long lasting relationships with customers and coworkers • Access an audience of professionals setting you apart as a thought leader
    32. 32. Tweetups • Face to face meetings of Twitter users promoted through Twitter and Facebook • Chance for people who often connect online to meet face to face and exchange ideas and experiences while building stronger connects with one on one time or as groups
    33. 33. Maine Tweetups
    34. 34. Eventbrite • Tool to help you find tickets to an event, create your own event, manage registrations for an event, and print tickets • Available on mobile and web • You are able to promote your event as well as track registrations • Once you register and are on mailing list, they will send you suggested events in your area
    35. 35. Eventbrite in Maine
    36. 36. Aimee Bermudez, Dream Local Digital aimee@dreamlocal.com Facebook: facebook.com/dreamlocal www.dreamlocal.com Thank you for attending! Please leave your card if you did not pre-register for a copy of today’s presentation

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