How to use Social Media in Scholarly Publishing

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Ideas to meet the challenges facing academic publishers today, including research, academic and medical publishing

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How to use Social Media in Scholarly Publishing

  1. 1. contact@heidiallen.id.au Heidi Allen Digital Strategy www.heidiallen.id.au
  2. 2. Building an Online Presence In Publishing
  3. 3. Web 2.0 ‘moving from static webpages to dynamic and shareable content and social networking’ facilitating communication www.heidiallen.id.au
  4. 4. Web 3.0 The semantic web It understands You www.heidiallen.id.au
  5. 5. Google Wave a 3D conversation
  6. 6. Some developments affecting Publishing www.heidiallen.id.au
  7. 7. ‘Vexed future for set texts’ ‘Don't buy that textbook, download it free’ ‘That book cost how much? free textbooks - Flatworld, Free.Ed Net, Maketextbooksaffordable, Connexions, Wikipedia textbooks free learning - rCampus, Nixty - Build your own course, modular learning www.heidiallen.id.au
  8. 8. Google Books 2M digitized books @ US$8 with the espresso book machine www.heidiallen.id.au
  9. 9. Publish your own book www.heidiallen.id.au
  10. 10. Open Course Ware • Tailor-made to each individual • Content free to use and reuse, created by institutions and individuals • Flexible delivery • Peer to peer learning www.heidiallen.id.au
  11. 11. • ScienceBlogs • ResearchBlogs Aggregators • AcademicEarth • YouTubeEdu www.heidiallen.id.au
  12. 12. Free online books resulted in over 10% increase in sales of same books www.heidiallen.id.au
  13. 13. ‘Radiohead made more from In Rainbows than they did Hail to the Thief, they let buyers choose the price or download for free. IT WORKED’ www.heidiallen.id.au
  14. 14. People want content that is easily accessed, rated and shared www.heidiallen.id.au
  15. 15. Clicked on link + page asks for subscription = close page + go to another site. Conclusion: Not good business model Jemima Kiss Guardian Newspaper Writer www.heidiallen.id.au
  16. 16. ‘I really feel like my problem isn’t piracy, it’s obscurity’ NYT www.heidiallen.id.au
  17. 17. Successful Publishing companies are Technology Companies Michael Nielsen - Is scientific publishing about to be disrupted www.heidiallen.id.au http://michaelnielsen.org/
  18. 18. Forget Gen Y Gen X is making real change and driving the technology change h"p://www.insocialmedia.com/profiles/blogs/demographic‐breakdown‐of
Feb
2009 www.heidiallen.id.au
  19. 19. www.heidiallen.id.au
  20. 20. www.heidiallen.id.au
  21. 21. www.heidiallen.id.au
  22. 22. Create, Promote and Manage a LinkedIn Group www.heidiallen.id.au
  23. 23. Wiki’s www.heidiallen.id.au
  24. 24. www.heidiallen.id.au
  25. 25. Social Bookmarking for Research and Connecting www.heidiallen.id.au
  26. 26. Delicious and Diigo www.heidiallen.id.au
  27. 27. Rate & share www.heidiallen.id.au
  28. 28. Connecting and sharing with your group www.heidiallen.id.au
  29. 29. Twitter is a Search Engine Use it for Research www.heidiallen.id.au
  30. 30. www.heidiallen.id.au
  31. 31. www.heidiallen.id.au
  32. 32. Not only can fans talk to Marvel, but in many cases they can talk to the editor, the writer, or the artist Ryan Penagos @marvel, Editor at Marvel online From the shortyreport.com www.heidiallen.id.au
  33. 33. Whether you’re a startup or an established company, your customers are probably on Twitter They’re going to complain and praise your company and products in a very public forum How Your Company Can Build A Community on Twitter www.heidiallen.id.au
  34. 34. Visual Guide to Twitter www.heidiallen.id.au
  35. 35. Blogs Record & share Increase traffic flow www.heidiallen.id.au
  36. 36. www.heidiallen.id.au
  37. 37. Networks Connect and share using RSS feeds www.heidiallen.id.au
  38. 38. Google Reader & Feedly www.heidiallen.id.au
  39. 39. Is your site a sign post in the desert or a busy intersection www.heidiallen.id.au
  40. 40. www.heidiallen.id.au theconversationprism.com
  41. 41. 15 touch points = 15 potential returns on investment www.heidiallen.id.au
  42. 42. It’s all about SEO Search Engine Optimization www.heidiallen.id.au
  43. 43. Your Website www.heidiallen.id.au
  44. 44. Thanks contact@heidiallen.id.au

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