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Applying social media strategy for clinicians and researchers

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How to use social media in health and research professionally

Applying social media strategy for clinicians and researchers

  1. 1. Applying Digital Strategy in Health Heidi Allen Online contact@HeidiAllen.id.au
  2. 2. Building an Online Presence in Health
  3. 3. Web 2.0 moving from static webpages to dynamic shareable content & social networking characterised by facilitating communication HeidiAllen.id.au
  4. 4. The Big Myth : Content is King ‘If my site has great content it will be found’ Nope - you are one of a gazillion sites with good content HeidiAllen.id.au
  5. 5. Outbound marketing Find customers through advertising Expensive no-one takes much notice Inbound marketing Customers find you The next few years look more like this HeidiAllen.id.au
  6. 6. Here are Some Stats Ready?..... HeidiAllen.id.au
  7. 7. That’s 400 million members 70% of whom are outside the US HeidiAllen.id.au
  8. 8. Revenue for 2010 predicted to be over $1B http://www.insidefacebook.com/2010/02/01/facebooks-january-us-traffic-by-age-and-sex-growth-led-by-young- women-grown-men-and-their-parents/ HeidiAllen.id.au
  9. 9. ‘The Professional version of Facebook’ 60 million members 11 Million members in Europe 200 countries HeidiAllen.id.au
  10. 10. Wikipedia currently has over of 14m articles 85,000 contributors have written nearly 1,000,000 posts in 6 months http://en.wikipedia.org/wiki/Wikipedia HeidiAllen.id.au
  11. 11. And creating a new website is easier and cheaper ......... it’s ‘Free’ HeidiAllen.id.au
  12. 12. A day’s worth of content is uploaded every minute The first YouTube video? Me at the zoo and shows one of the founders, Jawed Karim at San Diego Zoo. Uploaded on April 23, 2005 YouTube blog March 2010 HeidiAllen.id.au
  13. 13. HeidiAllen.id.au
  14. 14. 75m users, but only around 15m are active 40% have never sent a single Tweet 80% have tweeted fewer than ten times http://themetricsystem.rjmetrics.com HeidiAllen.id.au
  15. 15. 60% of new twitter users drop out after the first month HeidiAllen.id.au
  16. 16. Yes yes that’s all very impressive I’m sure but I’ve yet to meet the client who found me through tweeting HeidiAllen.id.au
  17. 17. Google Juice being found online and Social Media go hand in hand HeidiAllen.id.au
  18. 18. ‘How is Social Media being used in Health and Research? HeidiAllen.id.au
  19. 19. HeidiAllen.id.au
  20. 20. HeidiAllen.id.au
  21. 21. Wiki’s HeidiAllen.id.au
  22. 22. Hospitals 280 YouTube channels 382 Facebook pages 600 US Hospitals 470 Twitter accounts 7% 23% 82 Blogs 39% 31% YouTube Facebook Twitter Blogs http://EdBennet.org/hsnl March 28 2010 HeidiAllen.id.au
  23. 23. Access to Research vs Original research gets more exposure through blogs HeidiAllen.id.au
  24. 24. HeidiAllen.id.au
  25. 25. Twitter is an Information Resource & Search Engine HeidiAllen.id.au
  26. 26. http://hlwiki.slais.ubc.ca Getting started Professional Social Media Resources HeidiAllen.id.au
  27. 27. Divide your networks into Professional Clinical Consumer Choose an info source and pick ONE for each HeidiAllen.id.au
  28. 28. Here are some examples HeidiAllen.id.au
  29. 29. Professional http://uk.linkedin.com/in/heidiallen HeidiAllen.id.au
  30. 30. Clinical HeidiAllen.id.au
  31. 31. Consumer Social Media HeidiAllen.id.au
  32. 32. Information sources to keep up to date and share Feedly HeidiAllen.id.au
  33. 33. Google Juice Your Website HeidiAllen.id.au
  34. 34. Case studies HeidiAllen.id.au
  35. 35. NoiGroup.com HeidiAllen.id.au
  36. 36. HeidiAllen.id.au
  37. 37. Consumer & Clinician HeidiAllen.id.au
  38. 38. HeidiAllen.id.au
  39. 39. Result? Increase in sales during a period that normally has down time HeidiAllen.id.au
  40. 40. au BodyInMind.com. HeidiAllen.id.au
  41. 41. Google Profile http://www.google.com/profiles/bodyinmindinfo HeidiAllen.id.au
  42. 42. Discussing Serious Research
  43. 43. etc ..... HeidiAllen.id.au
  44. 44. Analytics Google search - work in progress Traffic from social media sites HeidiAllen.id.au
  45. 45. HeidiAllen.id.au
  46. 46. HeidiAllen.id.au
  47. 47. Clinician HeidiAllen.id.au
  48. 48. HeidiAllen.id.au
  49. 49. on each of these sites different groups of people can read, comment, contact us each site has links back to BodyInMind.com.au .....we are being found not by everyone but by those for whom we are relevant Inbound marketing HeidiAllen.id.au
  50. 50. So, to make a start using Social Media Professionally..... HeidiAllen.id.au
  51. 51. You might be aiming for this Your Website HeidiAllen.id.au
  52. 52. But start simple You Online HeidiAllen.id.au
  53. 53. www.heidiallen.id.au Digital Strategy Health and Publishing BodyInMind.Com.Au contact@HeidiAllen.id.au

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