© 2007 SOHO Prospecting. All rights reserved
SOHO Prospecting Overview

History and Mission
                  n
Staff Background
Infrastructure
Services & Capabilities...
History, Values, and Mission

SOHO Prospecting = Search-Optimized, High-
Output
– Designates that all S
                  ...
Key Staff


Marcom Developme – Chris Napolitano
               ent
Program Manageme – Erik Griffin
               ent
Grap...
Staff Background

Senior expertise in f
                    four areas
–   Company Branding
–   Web Development
–   Intern...
Infrastructure

Offices: Glenn Drive building ac
                               cquired 2006
Phase-based Projects
– Each p...
Services & Capabilities

Corporate Branding
– Corporate Logo/M
                 Messaging/Positioning
– Collateral

Web si...
Corporate Branding
    Corporate Logos
      – Images, icons, text, and design elements that communicate your
            ...
Website Development

Graphic Design
– First step to dramatic impact

Website Developme
                ent
– See a site co...
Website Development




“I had been pursuing web site development for about a year. All the other proposals I received did...
Internet Marketing

Search Engine Optimization (SEO)
– Get better placemen for keyword searches on top search
            ...
Business Processes

Web Design




Development Proce    esses are step-wise constrained
with the first step be g architect...
Client Profiles
CalAmp Corp.
– Corporate technology site
                     y
– $150M Publicly Held Corporation
– Site u...
Client Profiles

www.solarelectricals
                   systems.com
– Southern California Solar Installer

www.catanesele...
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Soho Prospecting Profile

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Profile of SOHO Prospecting, an Internet Marketing Company

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Soho Prospecting Profile

  1. 1. © 2007 SOHO Prospecting. All rights reserved
  2. 2. SOHO Prospecting Overview History and Mission n Staff Background Infrastructure Services & Capabilities Business Processes s Client Profiles Development Assum mptions Comparables © 2007 SOHO Prospecting. All rights reserved
  3. 3. History, Values, and Mission SOHO Prospecting = Search-Optimized, High- Output – Designates that all S SOHO products and services are aimed at Internet compatibility Founded in 2002 on over 40 years of industry n experience – Dale DeHart – Presi ident Our values are that ultimately the measure of any marketing service is th ability t produce k ti i is the bilit to d quantifiable results. SOHO Prospecting’s mission is to help growing Prospecting’s companies increase market share and revenues e through excellence in market strategy and execution focused o search-optimized technology. on © 2007 SOHO Prospecting. All rights reserved
  4. 4. Key Staff Marcom Developme – Chris Napolitano ent Program Manageme – Erik Griffin ent Graphic Design Nathalie Gallmeier G hi D i – N th li G ll i Copywriting – Rebe ecca Wicks Search Optimization – John Park n Search Optimization – Priscila Ramos n Programming – Rod drigo Kammer © 2007 SOHO Prospecting. All rights reserved
  5. 5. Staff Background Senior expertise in f four areas – Company Branding – Web Development – Internet Marketing – Internet Advertising and PR Marketing experienc across multiple industries g ce – Technology – Municipalities – Retail – Agriculture – Finance – Legal – Medical – Insurance – NPO – Construction © 2007 SOHO Prospecting. All rights reserved
  6. 6. Infrastructure Offices: Glenn Drive building ac cquired 2006 Phase-based Projects – Each project is broken down into individual phases that allow the client to o review and provide input each s step of the way Protected Electronic Assets – Internal Development Servers: WWindows & Linux – External Hosting Service: on-sit backups, off-site backups, and multi- te backups backups redundant networks to prevent ooutages – Internal Documents: backup da to an internal location and stored to a aily secure offsite medium – LAN is behind a firewall and com mmunications are through a VPN secure tunnel Protecting Physical Assets – Secure building: access and mo onitoring – Document shredding services © 2007 SOHO Prospecting. All rights reserved
  7. 7. Services & Capabilities Corporate Branding – Corporate Logo/M Messaging/Positioning – Collateral Web site Develop pment – Design g – Content – Programming Internet Marketin ng – Search Optimiza p ation (SEO) ( ) – Paid Inclusion (P PPC) © 2007 SOHO Prospecting. All rights reserved
  8. 8. Corporate Branding Corporate Logos – Images, icons, text, and design elements that communicate your d business at a glance Collateral – Develop the materials n p needed to communicate your message y g and establish credibility y Primary Visual Positionin ng – Corporate Name/Logo//Taglines – Stationery Products “SOHO Prospecting has been invaluable to us in providing design and branding oversight. Their professionalism, insight, and t turnaround time in helping us develop our new image have been exceptional.” Michael Mc cGrath, CPA, Financial Advocates © 2007 SOHO Prospecting. All rights reserved
  9. 9. Website Development Graphic Design – First step to dramatic impact Website Developme ent – See a site come to life with functioning navigation Website Programmi ing – Customized function that allow users to better access ns your content (e-com mmerce, forms, etc…) Search optimized Content Search-optimized C – SOHO Prospecting develops SEO engine-friendly Hosting Services g – Quick load times, massive disk space, search-optimized server settings, back up protection, and 24/7 support k © 2007 SOHO Prospecting. All rights reserved
  10. 10. Website Development “I had been pursuing web site development for about a year. All the other proposals I received didn't meet my needs. But SOHO's did! They worked with me to determine the best way to approach h development of the web site, and turned the concept i t reality. Thanks to SOHO th web site is an d l t f th b it dt d th t into lit Th k t SOHO, the b it i outstanding one and I recommend them very highly!” Bob Scudder, Las Posas Riviera Apartments, Camarillo, California s © 2007 SOHO Prospecting. All rights reserved
  11. 11. Internet Marketing Search Engine Optimization (SEO) – Get better placemen for keyword searches on top search nt engines’ natural/organic listings (these are the listings you earn) Pay-Per-Click Advertising (PPC) – Maximize the keywo ords, bids, creative text, and campaign settings of your PPC ads (these are the listings fo which C you pay) Promotion – Internet Press Releaases: communicate your message and take advantage of S SEO benefits – Industry Directories: get listed correctly with directories relating to your spec cific industry – SOHO Prospecting w research, evaluate, and implement will new methods as the become available ey © 2007 SOHO Prospecting. All rights reserved
  12. 12. Business Processes Web Design Development Proce esses are step-wise constrained with the first step be g architecture and conceptual eing design. Alpha Phase consis of programming and sts functionality develop pment. Beta Phase consists of content application and s population of d t bases. Thi may i l ti f databa This involve a b t l beta- testing team. Pre-production Pre production is pr rimarily final QA and bug testing bug-testing. © 2007 SOHO Prospecting. All rights reserved
  13. 13. Client Profiles CalAmp Corp. – Corporate technology site y – $150M Publicly Held Corporation – Site upgrade and con nsolidation of acquisitions Tempest Telecom Solutions – Corporate Technolog site gy – $25M Privately held c company based on Somera – I Image update, logo, corporate colors, website d t l t l b it HSsegue – Homeschooling socia networking site al – Branding, web develo opment, Internet Marketing Gold Coast Transit – Ventura County Publ Transit Agency lic – Updated branding, w development web © 2007 SOHO Prospecting. All rights reserved
  14. 14. Client Profiles www.solarelectricals systems.com – Southern California Solar Installer www.cataneselegal.com – Business Law Firm www.globalpwr.com m – Provider of Power G Generation Equipment www.cunninghamlegal.com – Estate Litigation Law Firm w www.truenorthleade ership.com – Nationally Known Management Consultancy © 2007 SOHO Prospecting. All rights reserved

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