Vi fest 2010- 2011webshow


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This slideshow is part of the work dr creative productions has done on behalf of Sense Experience for the VI Festival (Village India). The event was planned by

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Vi fest 2010- 2011webshow

  1. 1. 2009 Festival Report
  2. 2. <ul><li>Village India </li></ul><ul><li>Fantastic unique village environment </li></ul><ul><li>Two stages- 42 music and dance performances featuring many top stars </li></ul><ul><li>Access to cultural learning for the whole community </li></ul><ul><li>World music and dance festival with spicy Indian flavour!! </li></ul>International Business showcase
  3. 3. <ul><li>Village India </li></ul><ul><li>Discovery Zone- Cultivating Culture - ACE support </li></ul><ul><li>Music and dance workshops for all age groups </li></ul><ul><li>Successfully achieved objectives and learning outcomes </li></ul><ul><li>Evaluated process - Stats, video & photography </li></ul>International Business showcase
  4. 4. <ul><li>Discovery zone workshops </li></ul>
  5. 5. <ul><li>Festival Images </li></ul>
  6. 27. <ul><li>Experience Gujarat </li></ul><ul><li>Delivered nine top class 3hour auditorium concerts </li></ul>International Business showcase
  7. 28. <ul><li>2009 Festival Summary </li></ul><ul><li>Mission fulfilled </li></ul><ul><li>Successfully Delivered the event with high production values </li></ul><ul><li>Promoted high quality Asian based arts to a local, national and international audience </li></ul><ul><li>Broadened integration, community & cultural cohesion in Leicester </li></ul><ul><li>Created Access to cultural learning for the whole community </li></ul><ul><li>Developed partnerships for the benefit of the region and its people </li></ul><ul><li>Created national and international exposure for Leicester and the East Midlands </li></ul>
  8. 29. <ul><li>2009 Festival Summary </li></ul><ul><li>Mission fulfilled </li></ul><ul><li>Successfully developed strong links & partnerships with India and Gujarat in the political, corporate trade and industry, arts, culture and education sectors </li></ul><ul><li>Honoured guest VIPs attended the festival from UK & India </li></ul>
  9. 30. <ul><li>2009 Festival Summary </li></ul><ul><li>Mission fulfilled </li></ul><ul><li>Developing Healthcare partnerships for community benefit </li></ul>
  10. 31. <ul><li>2009 Festival Summary </li></ul><ul><li>Mission fulfilled </li></ul><ul><li>Demonstrated educational opportunities at the festival </li></ul>
  11. 32. <ul><li>2009 Festival Summary </li></ul><ul><li>Mission fulfilled </li></ul><ul><li>Developed regional business through inward tourism </li></ul><ul><li>We set the scene to show how the first European ‘Plural City’ can join together in a unique celebration of life and culture </li></ul><ul><li>Event complements One Leicester and Leicestershire Promotions strategies </li></ul>
  12. 33. <ul><li>2009 Festival Summary- Media </li></ul><ul><li>High profile event with International, National and Local BBC & ITV TV and radio coverage </li></ul><ul><li>Developed media partnerships - BBC, ZEE TV, BRITASIA TV </li></ul><ul><li>Radio including- BBC, Sabras, Kohinoor, Heart, Radio Mirchi </li></ul><ul><li>Developed BBC Asian Network ongoing web profile </li></ul><ul><li>Captured all auditorium concerts with 5 HD camera shoot for potential broadcast partner </li></ul><ul><li>Filmed our own Village India promo footage </li></ul><ul><li>Developed extensive photographic archive </li></ul>
  13. 34. <ul><li>2009 Festival Summary- Media </li></ul><ul><li>Newspapers </li></ul><ul><li>Articles in New York Times, Washington Post, Guardian, Reuters, Observer, Eastern Eye, Gujarat Samachar & Garvi Gujarat, Songlines, Leicester mercury/mail/link/metro, Leicestershire & Rutland Life, Nottingham Evening Post </li></ul><ul><li>50+ newspaper articles in a variety of languages including:- Hindi, Gujarati, Sindhi and English throughout India </li></ul>
  14. 35. <ul><li>Audience Profile </li></ul><ul><li>The 2009 festival attendance total approaching 10,000 people </li></ul><ul><li>From India, USA, Switzerland, Estonia, South Africa, Kenya & Canada </li></ul><ul><li>Wide ethnic demographic in Village </li></ul><ul><li>Family appeal, peaceful and positive </li></ul><ul><li>Live listenership on BBC- 300,000 during weekend </li></ul><ul><li>Post event - BBC 50,000+ per week Asian Network website hits for Village India </li></ul><ul><li>Post event India - 2.5 million on Radio Mirchi main breakfast show </li></ul>
  15. 36. <ul><li>Comments on the festival </li></ul><ul><li>‘ Out of 42 Asian events in our schedule this year, this is the best organised event we have filmed’ - Gareth Aston producer BBC </li></ul><ul><li>‘ Brilliant ! We should all get behind this event to help it flourish in Leicester’ - Keith Vaz MP </li></ul><ul><li>‘ A most worthy and visionary achievement’ - Anandiben Patel minister from Gujarat India </li></ul><ul><li>‘ I have been to festivals all over the world but the quality of programming, environment and the atmosphere here is superb’ - Paul Dungey, Inverness, Scotland </li></ul><ul><li>Bhajan Ej Swajan was excellent, please every year” - Bena Schuet (Switzerland) </li></ul><ul><li>“ A thoroughly enjoyable experience and a great way to start our topic about India” - Outwoods Edge Primary School, Loughborough </li></ul>
  16. 37. <ul><li>NEW BRANDING 2011 </li></ul><ul><li>Simplified brand approach - now just Village India </li></ul><ul><li>Ability to extend festival programme and profile </li></ul><ul><li>Targeted to diverse audiences </li></ul><ul><li>Simplified marketing strategy </li></ul><ul><li>Revised ticket pricing to increase accessibility to the public </li></ul>
  17. 38. <ul><li>New Website already developed </li></ul><ul><li>Contemporary function and design </li></ul><ul><li>Effective integration with twitter and facebook </li></ul>
  18. 41. <ul><li>NEW BRANDING 2011 </li></ul><ul><li>Village India can now be more diverse in presentation </li></ul><ul><li>Proposed Rajasthani Village influence </li></ul><ul><li>Diverse programming </li></ul><ul><li>Capture a wider demographic </li></ul>
  19. 42. <ul><li>NEW MEDIA ADDITIONS 2011 </li></ul><ul><li>New BBC commitments for the event </li></ul><ul><li>Red button TV options </li></ul><ul><li>Proposed long lead in by the BBC </li></ul><ul><li>Village India trailers on TV at peak viewing times </li></ul><ul><li>Enhanced website content pre-festival </li></ul><ul><li>Continued posting of programme content on the BBC Asian Network website post event </li></ul><ul><li>Discussions opened to include a special Blue Peter programme, Culture show and the One show </li></ul>
  20. 43. <ul><li>Benefits to the Community </li></ul><ul><li>Develop Leicester’s cultural identity </li></ul><ul><li>Encourage sharing and participation of different communities through celebration and arts based activities </li></ul><ul><li>Create access - Inspire and educate children and students </li></ul><ul><li>Access for disabled & disadvantaged sectors of the community </li></ul><ul><li>Create a genuinely multi-cultural event with positive values! </li></ul>
  21. 44. <ul><li>Benefits to the City </li></ul><ul><li>Increased inward tourism- associated regional spending </li></ul><ul><li>Companies exhibiting from outside the region </li></ul><ul><li>1000 plus attending main festival from outside region </li></ul><ul><li>Major TV and press coverage </li></ul><ul><li>Improved National and International profile </li></ul>
  22. 45. <ul><li>Future of the festival? </li></ul><ul><li>Expand the trade show to encompass our original plan </li></ul><ul><li>Expand the event into city wide festival </li></ul><ul><li>Utilize other venues as satellites </li></ul><ul><li>Continue to enhance festival and city promotion in conjunction with One Leicester and Leicestershire Promotions </li></ul><ul><li>Leicester becomes major cultural destination </li></ul>
  23. 46. Join us in this unique celebration and help realize the vision that is Village india