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GOODWILL SOCIAL WORK
         CENTRE,MADURAI,INDIA


  Cross Sector Partnering between PANDA
SOFTWARE International (Spain) and Goodwill
        Social work Centre (India)
in Community Technology Services Project in
              Madurai, India

Presenter: Prof.Dr.J.Christopher Daniel,M.A.,Ph.D
               Executive Director
FOUR PANDA IT AID WINNING
             PROJECTS
• I. Save the Children (with a pan-European
      project)
• II. Goodwill Social Work Centre (India)
• III.Fundación Braille (Uruguay) and
• IV.Paideia (Paraguay)

 The winning finalists were chosen by a jury
 of seven and with votes from the 1,500
 employees of the Panda Group across 56
 countries
Family support services-A Major
           programme component

• Organising ‘Intensive family support services for the
  dysfunctional families, which include child centered and family
  focused programmes.

• Undertaking ‘Non-formal employment training programmes for
  female and male youth in dysfunctional families, which include
  tailoring and dress making for girls and young women, two
  wheeler mechanism for male youth, computer literacy training
  for both male and female youth.

• The project is a major programme component which will benefit
  many a child and young woman in disadvantaged and
  dysfunctional families in our project areas.
Location of the CTC project
Rationale of the project

• Not everyone in our project area has adequate opportunities to
  learn about and use computer and information technologies
• Differences in access to computer and communications
  technology exist by household income, educational attainment,
  castes,social groups, age, and gender, with the greatest
  inequities occurring for those with the lowest income and the
  fewest educational opportunities
• These inequalities result in greater implications for individuals'
  access to employment, knowledge, learning, and participation in
  our society.
• In particular, children and young women in low and moderate-
  income communities in Madurai, India are virtually shut out from
  accessing computers
• Community Technology centres empower poor rural girls and
  young women in Indian villages
• C T Centres are in response to concern about the growing gap
  between children and young women of high socioeconomic
  status families and those who do not have due to low
  socioeconomic backgrounds
Highlights of the CTC
                     project
• The project is first of its kind to be implemented by an Indian
  NGO in our areas of operation
• It is being implanted in semi-urban and villages in Madurai East
  and West panchayat villages,Madurai,State of Tamilnadu,South
  India
• It empowers children and young women of low and moderate
  socioeconomic status families with technology skills and usage
  in a community based setting for gainful employment
• The project will benefit 900 children and young women in low
  and moderate income communites within a span of 36 months
• The project will provide opportunities for them to learn
  computer skills and contract job work in local organisations
  and start their own job houses to take up word processing and
  DTP,data entry work,office management, online data entry and
  formatting work and database preparation etc
• A unique feature is the project collaboration offered by Jai
  Shikshan Sansthan (JSS)-Ministry of Human Resources
  Development, Government of India (Madurai office) New Delhi,
  India
Project objectives

1.   To empower children and young women in low and
     moderate-income communities in villages with
     technology skills and usage in a community based
     setting .

2. To provide them with intensive hands-on computer
    literacy training based on real life exercises using
    MS Office 2000 and help them with computer skills
    to advance economically and compete
    professionally in today’s digital economy

3. To offer them career guidance and information and
    to assist them for gainful employment in ICT
    related fields.
METHODLOGY

•   The Community Technology centres will adopt an open learning
    methodologies in the computer learning literacy training for the target
    groups.
•   The participants will use information technology in the following areas
    namely:Data entry work,Word processing and DTP Desiging
    cards,brochures and booklets,Data base preparation,office
    management,online data entry and formattig work,use of Internet etc.
•   The centre will identify girls and young women adults in the age group
    of 15-30 and collect baseline information about the target population in
    the project areas.
•   The Centre will design courses and learing objectives in the
    following areas:
     1.Introduction to computers,2.Word Processing(level 1 and II),
        3.Spreadsheets(level I and II) and The Internet(level I and II).

•   The strategies will include I.Classroom teaching and learning
    exercises II. Assignments III.Class tests IV.Hands-on-training V.Field
    placement training etc.
Project implementation
The project has been implemented in the following phases:
a.Community mapping to identify interests and needs of
   prospective participants
b. Establishing a Community Technology Centres for girls and
   young adult women coming from villages and backward areas
   in the peri-urban region.
c. Plan for operational needs-space, hardware, software,
   furniture, and furnishings, Personnel for the CTC etc.
d. Designing curricula for various ICT courses and programs
e. Enrolment of girls and young women
f. Conducting a demographic survey g. Pre assessment of
   Technology use and skills of girls and young women
h. Initiating ICT programs for girls and young women
i. Post assessment survey of the sampled population attending
   Community Technology Centre
j. Documentation and Research reporting
ACTORS IN MULTI-STAKEHOLDER PROJECT
                PARTNERSHIP

•     THE BUSINESS PARTNERSHIP - Panda Software
      International,Spain through the award of grants,
      monitoring and evaluation of the project
•     THE GOVERNMENT PARTNERSHIP - Jan
      Shikshan Sansthan, Ministry of Human resources
      development through accreditation and
      certification of the digital learning courses,
      performance management and award of
      certificates to successful candidates
•     GOODWILL PARTNERSHIP- involves project
      implementation, performance management,
      reporting and documentation.
Characteristics and Selection
                  criteria

The total number of beneficiaries will be 900 girls and young
women who are in the age group of 15-30.The selection of
participants are done considering the following criteria:
1. Girls and young women who belong to low socioeconomic
   status families
2. Girls and young women who belong to Dalit communities
   (socially oppressed classes in India)
3. Girls and young women whose parents work in unorganised
   sectors, including agriculture on a daily wage basis
4. Young people in dysfunctional families (female headed families,
   single parent families etc.
5. Girls and young women who are physical disabilities will be
   given preference
6. School and college going youth
7. Working youth in organised, semi-organised and unorganised
   sectors
Project monitoring and
                      evaluation

•   The assessment methods are ‘project based’ that is say each
    participant will print out a copy of a document she has worked on as
    an evidence that she has met the learning objectivs forthe computer
    literacy training courses and programs.
•   The evaluation methodologies include 1.Checklist of tasks that
    participant print out using the note pad or Word pad 2.In-class
    exercises 3.Production of a document showing the different skills
    learned during the training.
•   Various research instruments namely 1.Demographic survey 2.Pre and
    Post assessment survey 3.Generic member survey and 4.Technology
    user satisfaction quesionnaire to elicit information from the target
    groups are used.
•   The centre uses evaluation instruments to measure the impact of
    computer literacy training on the participants.
•   Following evaluation, the project will be replicated in more villages to
    cater for the demands of many rural girls and young women who
    belong to low and moderate income status families
Expected results

•   The participants have acquired different digital skills namely data
    entry work,Word processing and DTP, visiting/greeting/invitation
    cards, database preparation,office management,online data entry and
    formatting work and the use of intenet.

•   Further,the community Technology Centres have been working in
    collaboration with local governmental organisations and non-
    governmental organisations in contracting job work for them and also
    finding jobs for them in local organisations.

•   The trainees have developed knowledge competencies and applicable
    skills in information and communication technology and were quipped
    with different skills which would provide them with employment
    opportunities and advance economically in today’s digital economy.

•   The Goodwill social work centre has been gratned accreditation for
    the computer training courses and programs from a Governmental
    organisation- Jai Shikshan Sansthan(JSS)-Ministry of Human
    Resources Development,Government of India,New Delhi,India.

•   The certificates are very valuable to the participants not only for
    securing personal loan from banks for self employment but also for
    gettiing jobs in ICT related workplaces in India.
These centres will make use of appropriate information and
communication technology to address the problem of
unemployment and help the traget groups economically through job
placement and also creating income genetation opportunities for
the poor girls and young women


Though there are numerous Web browsing Centres and Internet
Cafes in Madurai City, which are run on a commercial basis, a
Community Technology Centre that could cater to the needs of
young women in villages and backward areas especially those from
low and moderate income families has not yet been established
Methodology of the study

• Designing and developing a personal profile questionnaire .Administration of
  the instrument to all the participants. Interview method was used
• Total Sample frame was 300- Sample size for the study:252
• An interview/focus group protocol was used for gathering a wide range of
  opinions and views from a study population of 60 children and young
women.
• The protocol contained a series of broad, open ended questions
• This is a case study based on quantitative and qualitative interviews
• The focus groups took place in GOODWILL’s office and were moderated by
  the Project officer as the Executive Director and Project holder of the CTC
  project observed and took notes
• The focus interviews were audiotaped and then transcribed. Text sections of
  the transcripts were coded, using thematic codes consistent with the project
  goals and aims
• Key contextual questions were asked to elicit information from the trainees.
• Every one was given a chance to speak and provide their response
• The information so collected were collated and presented in the study
Results
•   Overall, a sizeable majority (69 percent) of the trainees (N=252) in both
    unit I and II were children under 18 years and young women.
•   Overall, a high proportion (60 percent) of them were in the 10th grade
    in schooling, 34.9 percent were in the 12th grade in schooling
•   The project has benefitted trainees (30 percent) who were socially
    included into this programme and digital opportunities were provided
    to them who are otherwise called as ‘socially excluded community
    (Schedule caste/Scheduled Tribe).
•   The dominant religion among the survey respondents {N=252) was
    Hinduism (91 percent)
•   A high proportion of the trainees’ family income (69.84 percent; 176)
    was between Rs.1001-2000.
•   A high proportion of the families of the trainees in unit I(55 percent)
    and unit II(62 percent) fall under the ‘low income-normal family’
•   A sizeable proportions of ‘low income-dysfunctional family’ were
    enrolled in unit I (29 percent) and unit II (32percent).
• Only 19.84 percent (N=252) were married, 30.15 percent were
  unmarried and the rest (50 percent) were children under 18 years of
  age.
• The extent of participation and the level of attendance in the digital
  learning programmes was high in both units {98 percent in unit I
and
  94 percent in unit II}
• The overall rate of success in both centres in terms of attendance,
  participation and performance was 89 percent which is phenomenal
  and highly significant all
•The study respondents were of the view that the course design,
  teaching methodology and the knowledge input and skills gained
  were ‘excellent’.
• 70 percent of them viewed that their attendance in the digital
  learning programme changed their life to get empowered with
  computer skills whereas the rest (30 percent) felt that they became
  aware of the digital knowledge
• 50 percent of young women have been able to secure a computing
  job to work as clerks, data entry operators, office accountants etc in
  local work places and private institutions{N=60}
Fig 19:Overall success rate of the training program in
                     both centre


          6%
    5%
                                        Overall Success Rate in
                                        Both Centre
                                        Higher studies


                                        Others

                    89%
Fig 1:Distribution of trainees by age - CTC Unit I



100
90
                                    Trainees
80
                                    14 – 19 Years
70
                                    20 – 24 Years
60
                                    25 – 29 Years
50      44%
                                    30 – 34 Years
40
              20%                   35 – 39 Years
30
                      16%
20                                  40 and above Years
                11%
10                          4% 4%
 0
              Trainees


                                                               Fig 2:Distribution of trainees by age - CTC Unit II

                                                         100

                                                         90
                                                                   81%
                                                         80
                                                                                                      Trainees
                                                         70                                           14 – 19 Years
                                                         60                                           20 – 24 Years
                                                         50                                           25 – 29 Years
                                                         40                                           30 – 34 Years
                                                         30                                           35 – 39 Years
                                                         20              11%
                                                                                                      40 and above Years
                                                                               5%
                                                         10                         2%   1%   0%
                                                          0
                                                                          Trainees
Fig17:Overall grades obtained by the trainees - CTC Unit I


                          69%
              80
              70
              60
              50                        31%
Total Trainees 40
              30
              20                                       0%              0%
              10
               0
                    Outstanding   First Class   Second Class Third Class




                                                             Fig18:Overall grades obtained by the trainees - CTC Unit II



                                                                     100
                                                                     90
                                                                                 66%
                                                                     80
                                                                     70
                                                                     60
                                                    Total Trainees   50                         32%
                                                                     40
                                                                     30
                                                                                                               2%
                                                                     20                                                       0%
                                                                     10
                                                                      0
                                                                            Outstanding   First Class   Second Class   Third Class
Acknowledgements
   With grateful hearts we place on
 record our deep sense of gratitude to
          PANDA SOFTWARE
     INTERNATIONAL,S.L,Spain for
    adjudging Goodwill Social Work
 Centre, India as a finalist and winner
  of the most prestigious award,2006

A VERY BIG ‘THANK YOU’ PANDA FOR
 YOUR GIVING,HELPING AND CARING
              HANDS
Contact address
Prof.Dr.J.Christopher Daniel,M.A.,Ph.D
Executive Director
Goodwill Social Work Centre
No:5,South Street Extension
Singarayar colony
Madurai-625002
Tamilnadu,INDIA
Email:chriskan@sify.com
Website:http://www.goodwillsocialworkcentre.org

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Goodwill Social Work Centre CTC Project Empowers Women

  • 1. GOODWILL SOCIAL WORK CENTRE,MADURAI,INDIA Cross Sector Partnering between PANDA SOFTWARE International (Spain) and Goodwill Social work Centre (India) in Community Technology Services Project in Madurai, India Presenter: Prof.Dr.J.Christopher Daniel,M.A.,Ph.D Executive Director
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  • 5. FOUR PANDA IT AID WINNING PROJECTS • I. Save the Children (with a pan-European project) • II. Goodwill Social Work Centre (India) • III.Fundación Braille (Uruguay) and • IV.Paideia (Paraguay) The winning finalists were chosen by a jury of seven and with votes from the 1,500 employees of the Panda Group across 56 countries
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  • 7. Family support services-A Major programme component • Organising ‘Intensive family support services for the dysfunctional families, which include child centered and family focused programmes. • Undertaking ‘Non-formal employment training programmes for female and male youth in dysfunctional families, which include tailoring and dress making for girls and young women, two wheeler mechanism for male youth, computer literacy training for both male and female youth. • The project is a major programme component which will benefit many a child and young woman in disadvantaged and dysfunctional families in our project areas.
  • 8. Location of the CTC project
  • 9. Rationale of the project • Not everyone in our project area has adequate opportunities to learn about and use computer and information technologies • Differences in access to computer and communications technology exist by household income, educational attainment, castes,social groups, age, and gender, with the greatest inequities occurring for those with the lowest income and the fewest educational opportunities • These inequalities result in greater implications for individuals' access to employment, knowledge, learning, and participation in our society. • In particular, children and young women in low and moderate- income communities in Madurai, India are virtually shut out from accessing computers • Community Technology centres empower poor rural girls and young women in Indian villages • C T Centres are in response to concern about the growing gap between children and young women of high socioeconomic status families and those who do not have due to low socioeconomic backgrounds
  • 10. Highlights of the CTC project • The project is first of its kind to be implemented by an Indian NGO in our areas of operation • It is being implanted in semi-urban and villages in Madurai East and West panchayat villages,Madurai,State of Tamilnadu,South India • It empowers children and young women of low and moderate socioeconomic status families with technology skills and usage in a community based setting for gainful employment • The project will benefit 900 children and young women in low and moderate income communites within a span of 36 months • The project will provide opportunities for them to learn computer skills and contract job work in local organisations and start their own job houses to take up word processing and DTP,data entry work,office management, online data entry and formatting work and database preparation etc • A unique feature is the project collaboration offered by Jai Shikshan Sansthan (JSS)-Ministry of Human Resources Development, Government of India (Madurai office) New Delhi, India
  • 11. Project objectives 1. To empower children and young women in low and moderate-income communities in villages with technology skills and usage in a community based setting . 2. To provide them with intensive hands-on computer literacy training based on real life exercises using MS Office 2000 and help them with computer skills to advance economically and compete professionally in today’s digital economy 3. To offer them career guidance and information and to assist them for gainful employment in ICT related fields.
  • 12. METHODLOGY • The Community Technology centres will adopt an open learning methodologies in the computer learning literacy training for the target groups. • The participants will use information technology in the following areas namely:Data entry work,Word processing and DTP Desiging cards,brochures and booklets,Data base preparation,office management,online data entry and formattig work,use of Internet etc. • The centre will identify girls and young women adults in the age group of 15-30 and collect baseline information about the target population in the project areas. • The Centre will design courses and learing objectives in the following areas: 1.Introduction to computers,2.Word Processing(level 1 and II), 3.Spreadsheets(level I and II) and The Internet(level I and II). • The strategies will include I.Classroom teaching and learning exercises II. Assignments III.Class tests IV.Hands-on-training V.Field placement training etc.
  • 13. Project implementation The project has been implemented in the following phases: a.Community mapping to identify interests and needs of prospective participants b. Establishing a Community Technology Centres for girls and young adult women coming from villages and backward areas in the peri-urban region. c. Plan for operational needs-space, hardware, software, furniture, and furnishings, Personnel for the CTC etc. d. Designing curricula for various ICT courses and programs e. Enrolment of girls and young women f. Conducting a demographic survey g. Pre assessment of Technology use and skills of girls and young women h. Initiating ICT programs for girls and young women i. Post assessment survey of the sampled population attending Community Technology Centre j. Documentation and Research reporting
  • 14. ACTORS IN MULTI-STAKEHOLDER PROJECT PARTNERSHIP • THE BUSINESS PARTNERSHIP - Panda Software International,Spain through the award of grants, monitoring and evaluation of the project • THE GOVERNMENT PARTNERSHIP - Jan Shikshan Sansthan, Ministry of Human resources development through accreditation and certification of the digital learning courses, performance management and award of certificates to successful candidates • GOODWILL PARTNERSHIP- involves project implementation, performance management, reporting and documentation.
  • 15. Characteristics and Selection criteria The total number of beneficiaries will be 900 girls and young women who are in the age group of 15-30.The selection of participants are done considering the following criteria: 1. Girls and young women who belong to low socioeconomic status families 2. Girls and young women who belong to Dalit communities (socially oppressed classes in India) 3. Girls and young women whose parents work in unorganised sectors, including agriculture on a daily wage basis 4. Young people in dysfunctional families (female headed families, single parent families etc. 5. Girls and young women who are physical disabilities will be given preference 6. School and college going youth 7. Working youth in organised, semi-organised and unorganised sectors
  • 16. Project monitoring and evaluation • The assessment methods are ‘project based’ that is say each participant will print out a copy of a document she has worked on as an evidence that she has met the learning objectivs forthe computer literacy training courses and programs. • The evaluation methodologies include 1.Checklist of tasks that participant print out using the note pad or Word pad 2.In-class exercises 3.Production of a document showing the different skills learned during the training. • Various research instruments namely 1.Demographic survey 2.Pre and Post assessment survey 3.Generic member survey and 4.Technology user satisfaction quesionnaire to elicit information from the target groups are used. • The centre uses evaluation instruments to measure the impact of computer literacy training on the participants. • Following evaluation, the project will be replicated in more villages to cater for the demands of many rural girls and young women who belong to low and moderate income status families
  • 17. Expected results • The participants have acquired different digital skills namely data entry work,Word processing and DTP, visiting/greeting/invitation cards, database preparation,office management,online data entry and formatting work and the use of intenet. • Further,the community Technology Centres have been working in collaboration with local governmental organisations and non- governmental organisations in contracting job work for them and also finding jobs for them in local organisations. • The trainees have developed knowledge competencies and applicable skills in information and communication technology and were quipped with different skills which would provide them with employment opportunities and advance economically in today’s digital economy. • The Goodwill social work centre has been gratned accreditation for the computer training courses and programs from a Governmental organisation- Jai Shikshan Sansthan(JSS)-Ministry of Human Resources Development,Government of India,New Delhi,India. • The certificates are very valuable to the participants not only for securing personal loan from banks for self employment but also for gettiing jobs in ICT related workplaces in India.
  • 18. These centres will make use of appropriate information and communication technology to address the problem of unemployment and help the traget groups economically through job placement and also creating income genetation opportunities for the poor girls and young women Though there are numerous Web browsing Centres and Internet Cafes in Madurai City, which are run on a commercial basis, a Community Technology Centre that could cater to the needs of young women in villages and backward areas especially those from low and moderate income families has not yet been established
  • 19. Methodology of the study • Designing and developing a personal profile questionnaire .Administration of the instrument to all the participants. Interview method was used • Total Sample frame was 300- Sample size for the study:252 • An interview/focus group protocol was used for gathering a wide range of opinions and views from a study population of 60 children and young women. • The protocol contained a series of broad, open ended questions • This is a case study based on quantitative and qualitative interviews • The focus groups took place in GOODWILL’s office and were moderated by the Project officer as the Executive Director and Project holder of the CTC project observed and took notes • The focus interviews were audiotaped and then transcribed. Text sections of the transcripts were coded, using thematic codes consistent with the project goals and aims • Key contextual questions were asked to elicit information from the trainees. • Every one was given a chance to speak and provide their response • The information so collected were collated and presented in the study
  • 20. Results • Overall, a sizeable majority (69 percent) of the trainees (N=252) in both unit I and II were children under 18 years and young women. • Overall, a high proportion (60 percent) of them were in the 10th grade in schooling, 34.9 percent were in the 12th grade in schooling • The project has benefitted trainees (30 percent) who were socially included into this programme and digital opportunities were provided to them who are otherwise called as ‘socially excluded community (Schedule caste/Scheduled Tribe). • The dominant religion among the survey respondents {N=252) was Hinduism (91 percent) • A high proportion of the trainees’ family income (69.84 percent; 176) was between Rs.1001-2000. • A high proportion of the families of the trainees in unit I(55 percent) and unit II(62 percent) fall under the ‘low income-normal family’ • A sizeable proportions of ‘low income-dysfunctional family’ were enrolled in unit I (29 percent) and unit II (32percent).
  • 21. • Only 19.84 percent (N=252) were married, 30.15 percent were unmarried and the rest (50 percent) were children under 18 years of age. • The extent of participation and the level of attendance in the digital learning programmes was high in both units {98 percent in unit I and 94 percent in unit II} • The overall rate of success in both centres in terms of attendance, participation and performance was 89 percent which is phenomenal and highly significant all •The study respondents were of the view that the course design, teaching methodology and the knowledge input and skills gained were ‘excellent’. • 70 percent of them viewed that their attendance in the digital learning programme changed their life to get empowered with computer skills whereas the rest (30 percent) felt that they became aware of the digital knowledge • 50 percent of young women have been able to secure a computing job to work as clerks, data entry operators, office accountants etc in local work places and private institutions{N=60}
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  • 42. Fig 19:Overall success rate of the training program in both centre 6% 5% Overall Success Rate in Both Centre Higher studies Others 89%
  • 43. Fig 1:Distribution of trainees by age - CTC Unit I 100 90 Trainees 80 14 – 19 Years 70 20 – 24 Years 60 25 – 29 Years 50 44% 30 – 34 Years 40 20% 35 – 39 Years 30 16% 20 40 and above Years 11% 10 4% 4% 0 Trainees Fig 2:Distribution of trainees by age - CTC Unit II 100 90 81% 80 Trainees 70 14 – 19 Years 60 20 – 24 Years 50 25 – 29 Years 40 30 – 34 Years 30 35 – 39 Years 20 11% 40 and above Years 5% 10 2% 1% 0% 0 Trainees
  • 44. Fig17:Overall grades obtained by the trainees - CTC Unit I 69% 80 70 60 50 31% Total Trainees 40 30 20 0% 0% 10 0 Outstanding First Class Second Class Third Class Fig18:Overall grades obtained by the trainees - CTC Unit II 100 90 66% 80 70 60 Total Trainees 50 32% 40 30 2% 20 0% 10 0 Outstanding First Class Second Class Third Class
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  • 50. Acknowledgements With grateful hearts we place on record our deep sense of gratitude to PANDA SOFTWARE INTERNATIONAL,S.L,Spain for adjudging Goodwill Social Work Centre, India as a finalist and winner of the most prestigious award,2006 A VERY BIG ‘THANK YOU’ PANDA FOR YOUR GIVING,HELPING AND CARING HANDS
  • 51. Contact address Prof.Dr.J.Christopher Daniel,M.A.,Ph.D Executive Director Goodwill Social Work Centre No:5,South Street Extension Singarayar colony Madurai-625002 Tamilnadu,INDIA Email:chriskan@sify.com Website:http://www.goodwillsocialworkcentre.org