7. Getting Started
Reviewing (nice way to start)
Scientific Articles – Publish or Perish
• Highly ranked, peer reviewed journals are the
(academic) gold standard
• Dr. Kremer
Presentations => Publications
• APS chapter, papers…
Professional Magazines
• Modern Healthcare
• Division 42
• Illinois Psychologist
Freelance
Columnist
8. Getting Started
What I CANNOT tell you about
• Getting an agent
• Pitching a manuscript
Non-fiction
• Never write first
• Always contract first!
Scientific first => pop book
Editing vs. Writing
Novels/fiction/screenplays
• Agent
• Kellerman/Mayer
9. Contracts a-go-go or a-no-go?
Advances/Royalties
Wiley vs. APA
Ownership
Right of first refusal
Contracts are negotiable
Control (ha, ha)
• Cover art
• Ink color
• Font style
• Size/cut
Sell by the chapter
10. Marketing Ideas
Get “Names” to write your
•Foreword
•Afterword
•“Early Praise”
Surprisingly not hard
Past APA Presidents
WEF Founder
The trick?
•Ask!
12. Oprah On Line 1
You may believe that once your book is
published, your work is done. It’s not.
It’s only the beginning. Here are 10 ways to get
started:
• Participate in online forums about your
book’s subject.
• Ask colleagues, friends and book bloggers if
they would review your book. Don’t forget
to offer them a free copy of your book.
• Create a mailing list composed of people
who have shown interest in your work.
Keep them informed about anything new
that you’ve written.
• Go to Amazon Central to create an author
profile so readers can learn more about you.
14. Oprah On Line 2
Join social media sites and groups within
those sites that might be interested in your
book.
Join APA’s media referral services. Be ready
to define your specific expertise. Then, be
prompt in returning journalists’ phone calls
and helping them develop their stories.
Issue press releases about your work. Don’t
make the press release promotional. Instead,
orient it toward stimulating the interest of a
reporter or producer. You can write your
own press release or purchase them from
services that will also distribute them to the
media (e.g., PR Newswire).
18. Self-Publishing: Blog
Blogging
• Aim for keywords that solve
problems (“How to deal with a
passive-aggressive husband”)
• Provide tips that deliver (“10
tips for helping your kid get better
grades”), or
• Answer intriguing questions
(“Why don’t men live as long as
women?”)
24. Self-Publishing: Books
Print-on-demand (POD) technology,
copies of a book are not printed until an
order is received.
• Services: proofread and edit your
manuscript,
• index and design your book,
• create a book jacket,
• provide you with an ISBN (International
Standard Book Number),
• put your book into distribution,
• take care of order fulfillment, publicity and
marketing services.
25. Self-Publishing: Words of Caution
They frequently overcharge
Sell unnecessary services and
Overstate what they will do.
You may be seduced into spending many thousands
of dollars to get your book printed and distributed.
And that’s without any marketing or publicity
services.
So, be an educated consumer:
know what services you need and know what
those services should cost.
Then you need to comparison shop.
There are lots of companies out there and the
pricing of their packaged plans frequently
change.
27. Self-Publishing: Amazon's CreateSpace
Their printing costs are the lowest,
There are no initial set-up fees, and
They offer a non-exclusive agreement that keeps
your future publishing and distribution options
open.
They have Kindle distribution so your book,
once converted, can be published as an e-Book
as well.
ProPlan is $39
• Larger royalty, receive reduced printing costs and gain
access to an expanded distribution channel.
• Almost all authors need some self-publishing services
(editing, formatting, book design, cover design,
marketing and publicity) and Create Space offers them -
for additional fees or you can do them your self and
then use CreateSpace to publish and distribute your
book.
28. Your book is also your…
New “brochure”
Promotional tool/give-away
Edit and update as often as you
like
Have you bio and kind
words/endorsements
Add web-links (maybe tiny.url)
Buy in bulk
~$3.00/book.
34. Talks
Venues for Sales
• Public Libraries ($ )
• Barnes & Noble (No $ )
• Colleges (you’re what that activity fee was for)
• Organizations
Div 42 @ APA
Venues for Opportunities
• Schools/PTAs (consults/referrals)
• Houses of Worship (referrals)
• Professional (academic currency)
36. Talks, aka $peaking Engagements
Have a Prepared Agreement Form*
• Who is the audience?
• Free or fee?
• Value to you even if free?
• If fee, how much…?
• Expenses
Actual costs incurred or per diem?
What’s covered? And not…?
• Basically clarity on all the details
makes everyone happy.
38. Be Relevant:
Piggy-back on the Calendar
New Year’s - Goal planning, growth,
renewal, drinking
Valentine’s Day - Love, relationships,
sexuality
Ides of March - Anger management,
dealing with betrayal
April/Spring - Goals, growth, renewal
39. May - Natl. Anxiety Screening Day,
Anxiety and related spectrum
disorders
June – Marriage, love, relationships,
sexuality, family
July/August/Summer - Vacation, time
management, parenting
Be Relevant:
Piggy-back on the Calendar
40. September/back to School/
Grandparents’ Day/ 9-11 - Parenting,
trauma, school/education issues
October/breast cancer and MH
Awareness Weeks - Stigma, support
Thanksgiving, Christmas, Hanukkah,
Kwanzaa - Families, overeating,
managing expectations
Be Relevant:
Piggy-back on the Calendar
41. Your Publicity Action Plan*
Media Outlet
Reasons To Contact
Deadline
Publicity Idea
Ways To Make My Work Stand Out
What I need To Do To Make It Happen
44. Media Kits*
Make Various “Kits”
Different Biographical Emphasis
Time Of Year
Topic
Audience
Qs (and As)