Getting Started Reviewing (nice way
to start) Scientific Articles – Publish or Perish• Highly ranked, peer reviewed journals are the(academic) gold standard• Dr. Kremer Presentations => Publications• APS chapter, papers… Professional Magazines• Modern Healthcare• Division 42• Illinois Psychologist Freelance Columnist
Getting Started What I CANNOT
tell you about• Getting an agent• Pitching a manuscript Non-fiction• Never write first• Always contract first! Scientific first => pop book Editing vs. Writing Novels/fiction/screenplays• Agent• Kellerman/Mayer
Oprah On Line 1 You
may believe that once your book ispublished, your work is done. It’s not. It’s only the beginning. Here are 10 ways to getstarted:• Participate in online forums about yourbook’s subject.• Ask colleagues, friends and book bloggers ifthey would review your book. Don’t forgetto offer them a free copy of your book.• Create a mailing list composed of peoplewho have shown interest in your work.Keep them informed about anything newthat you’ve written.• Go to Amazon Central to create an authorprofile so readers can learn more about you.
Oprah On Line 2 Join
social media sites and groups withinthose sites that might be interested in yourbook. Join APA’s media referral services. Be readyto define your specific expertise. Then, beprompt in returning journalists’ phone callsand helping them develop their stories. Issue press releases about your work. Don’tmake the press release promotional. Instead,orient it toward stimulating the interest of areporter or producer. You can write yourown press release or purchase them fromservices that will also distribute them to themedia (e.g., PR Newswire).
Self-Publishing: Blog Blogging• Aim for
keywords that solveproblems (“How to deal with apassive-aggressive husband”)• Provide tips that deliver (“10tips for helping your kid get bettergrades”), or• Answer intriguing questions(“Why don’t men live as long aswomen?”)
Self-Publishing: Books Print-on-demand (POD) technology,copies
of a book are not printed until anorder is received.• Services: proofread and edit yourmanuscript,• index and design your book,• create a book jacket,• provide you with an ISBN (InternationalStandard Book Number),• put your book into distribution,• take care of order fulfillment, publicity andmarketing services.
Self-Publishing: Words of Caution They
frequently overcharge Sell unnecessary services and Overstate what they will do. You may be seduced into spending many thousandsof dollars to get your book printed and distributed.And that’s without any marketing or publicityservices. So, be an educated consumer: know what services you need and know whatthose services should cost. Then you need to comparison shop. There are lots of companies out there and thepricing of their packaged plans frequentlychange.
Self-Publishing: Amazons CreateSpace Their printing
costs are the lowest, There are no initial set-up fees, and They offer a non-exclusive agreement that keepsyour future publishing and distribution optionsopen. They have Kindle distribution so your book,once converted, can be published as an e-Bookas well. ProPlan is $39• Larger royalty, receive reduced printing costs and gainaccess to an expanded distribution channel.• Almost all authors need some self-publishing services(editing, formatting, book design, cover design,marketing and publicity) and Create Space offers them -for additional fees or you can do them your self andthen use CreateSpace to publish and distribute yourbook.
Your book is also your…
New “brochure” Promotional tool/give-away Edit and update as often as youlike Have you bio and kindwords/endorsements Add web-links (maybe tiny.url) Buy in bulk ~$3.00/book.
Talks Venues for Sales• Public
Libraries ($ )• Barnes & Noble (No $ )• Colleges (you’re what that activity fee was for)• OrganizationsDiv 42 @ APA Venues for Opportunities• Schools/PTAs (consults/referrals)• Houses of Worship (referrals)• Professional (academic currency)
Talks, aka $peaking Engagements Have
a Prepared Agreement Form*• Who is the audience?• Free or fee?• Value to you even if free?• If fee, how much…?• ExpensesActual costs incurred or per diem?What’s covered? And not…?• Basically clarity on all the detailsmakes everyone happy.
Be Relevant:Piggy-back on the Calendar
New Year’s - Goal planning, growth,renewal, drinking Valentine’s Day - Love, relationships,sexuality Ides of March - Anger management,dealing with betrayal April/Spring - Goals, growth, renewal
May - Natl. Anxiety
Screening Day,Anxiety and related spectrumdisorders June – Marriage, love, relationships,sexuality, family July/August/Summer - Vacation, timemanagement, parentingBe Relevant:Piggy-back on the Calendar
September/back to School/Grandparents’ Day/
9-11 - Parenting,trauma, school/education issues October/breast cancer and MHAwareness Weeks - Stigma, support Thanksgiving, Christmas, Hanukkah,Kwanzaa - Families, overeating,managing expectationsBe Relevant:Piggy-back on the Calendar