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The public space is unequivocally important for new urban planning strategies. The public space fulfills an important role in increasing the 'social cohesion' in society. The explanation of the exact significance of the public space remains an implicit one. This paper is a report of an intensive quest to establish the preconditions for the design of new public spaces at new urban area in Semarang city, Indonesia. The basic of analysis of the cultural geography of the network city finds something new about a new perspective of cultural exchange as a typical urban quality. The result of this paper based on investigation of the new collective spaces of the urban field offers and insight into the factors that facilitate the development of new public domain. The conclusion of this study shows that one of the reasons for the lack of a vision as regards the quality of the public space lies in the fact that important 'players' such as administrators, designers and developers to a large degree think along the same lines.