Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

University of Limerick (Training Session, June)

1,189 views

Published on

Session notes for 4th June 2013.

Published in: Education, Technology, Business
  • Be the first to comment

University of Limerick (Training Session, June)

  1. 1. D R B E X L E W I S , D I G I TA L F I N G E R P R I N TU R L : H T T P : / / J. M P / L I M S O C M E DJ U LY 2 0 1 3 F O R : H T T P : / / W W W. U L . I ERaising Your AcademicProfile (Online)This work is licensed under a Creative CommonsAttribution 3.0 Unported License.
  2. 2. What do many people think digital is about?Image Credit: Facebook Meme
  3. 3. Let‟s “tweet” each other…Image Credit: iStockphoto
  4. 4. https://twitter.com/drbexl
  5. 5. "If you want to build a presence in the social mediaplatform, then you need to be present."- @unmarketing
  6. 6. Image Credit: iStockphoto
  7. 7. What is Social Media?http://youtu.be/MpIOClX1jPE
  8. 8. Remember “Social”…Image Credit: iStockphoto
  9. 9. Y O U A R E A L R E A D Y O N L I N E …G O O G L E Y O U R S E L FWhy Be Online?
  10. 10. Google Search
  11. 11. Google Images
  12. 12. Search YouTube
  13. 13. “The Long Tail”
  14. 14. “digital media Christian Bex”
  15. 15. “Rebecca Lewis” “Keep Calm”
  16. 16. Addictomatic: “Bex Lewis”
  17. 17. Addictomatic: “drbexl”
  18. 18. So: What did you find?
  19. 19. http://www.google.com/alerts
  20. 20. http://ww2poster.co.uk/phd-research/phd-the-planning-design-and-reception-of-british-home-front-propaganda-posters-of-the-second-world-war-creative-commons-drbexl/
  21. 21. Wikipedia: Keep Calm
  22. 22. http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.gifhttp://creativecommons.org
  23. 23. http://www.heacademy.ac.uk/OER “Open educationalresources are digitalmaterials that can beused, re-used andrepurposed forteaching, learning, researchand more, made freelyavailable online throughopen licenses such asCreative Commons. OERinclude a varied range ofdigital assets from coursematerials, contentmodules, collections, andjournals to digitalimages, music and videoclips.”http://devcsi.ukoln.ac.uk/files/2011/04/DevCSI-OER-Wordle.jpg
  24. 24. So, would you put your teaching material online?
  25. 25. http://www2.ul.ie/web/WWW/Faculties/Education_&_Health_Sciences/Departments/Nursing_and_Midwifery/Faculty_and_Staff/Pauline_O_Reilly
  26. 26. What about the “impact agenda”?http://www.rcuk.ac.uk/kei/impacts/Pages/meanbyimpact.aspx
  27. 27. Getting picked up by the press…http://j.mp/bexnytimes http://j.mp/bexlatimes
  28. 28. Why do you want the media to pick you up?
  29. 29. Media Guide to Expertise
  30. 30. http://drbexl.co.uk/speaker/media-coverage/
  31. 31. http://www2.ul.ie/web/WWW/Services/Research/Experts
  32. 32. http://durham.academia.edu/BexLewis
  33. 33. Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assistDigital Literacy"digital literacy definesthose capabilities whichfit an individual forliving, learning andworking in a digitalsociety”
  34. 34. When was this said? An incredible new technologyenables the transmission oftext on a worldwide basis. Itrapidly reduces production anddistribution costs and for thefirst time allows large numbersof people to access text andpictures in their own homes.
  35. 35. What about this one? The new technologies will bring„every individual… into immediateand effortless communication withevery other‟, „practically obliterate‟political geography, and make freetrade universal. Thanks totechnological advance, „there [are]no longer any foreigners,‟ and wecan look forward to „the gradualadoption of a common language.‟
  36. 36. Moral Panics “Furedi suggests thatmoral panics have atendency to occur „attimes when society hasnot been able to adapt todramatic changes‟ andwhen such change leadsthose concerned toexpress fear over whatthey see as a loss ofcontrol.” http://www.aber.ac.uk/media/Students/lcs9603.htmlImage Credit: Stockfresh
  37. 37. Push/Pull Economy Care for others - genuinely Know that the world doesn’t revolve around you Be ‘remarkable’, be different Earn the right to have others take notice of you Be grateful if ONE person cares what you’re doing Have something to say that matters Do stuff that matters – make an impact Strive to bring value to everyone you connect with Be fantastically generous with our time, money, and kindness Be outrageously committed to making the world better It’s all about relationships – build & nurture them Thanks @ianaspin (http://bigbible.org.uk/2010/10/the-eleven-commandments/)
  38. 38. Some of the Tools
  39. 39. http://www.theconversationprism.com/media/images/convoprism-poster-highres.jpg
  40. 40. http://www.youtube.com/watch?v=TXD-Uqx6_Wk
  41. 41. http://www.fredcavazza.net/files/2013/04/Social_Media_Landscape_2013.jpg
  42. 42. http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-donutsSource: Facebook
  43. 43. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
  44. 44. Possibilities & Fears
  45. 45. Human Beings at Machines, not “are machines”http://www.sxc.hu/photo/192333
  46. 46. Defining You How do you define what you are and whatyou do? What message(s) do you want to getacross? What practices do you want to share? What action do you want to be taken? What event(s) might you want to promote? What might you want to reflect upon?
  47. 47. Discussions
  48. 48. What are your values?
  49. 49. Who is your audience?http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
  50. 50. Define your audience Male/Female? Age? Culture/Nationality? Beliefs? Academic Level? Attitudes/Behaviour? Friendship Group? http://en.wikipedia.org/wiki/Persona_%28marketing%29 http://heidicohen.com/marketing-persona/
  51. 51. Discussions
  52. 52. HTTP://WWW.UL.IEIn Context…
  53. 53.  UL has a Social Media Policy: available for staff to viewon the Staff Communications & Media Support link onthe Corporate Affairs webpage www.ul.ie/news UL has very active social media sites: we encourage staffto use these active channels for messaging relating toprogrammes, research, UL news. For further details or advice in terms of using the existingsocial media channels, contact Corporate Affairs –Christine Brennan, Protocol Public Relations &Communications Officer Christine.brennan@ul.ie Ex4921
  54. 54. Twitter
  55. 55. http://pinterest.com/pin/39265827973911808/
  56. 56. http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
  57. 57. http://twitter.com/ULPressOffice/
  58. 58. Twitter Essentials Tweet: 140 Characters ReTweet: (RT) Acknowledge thesource @username Direct Message (DM): „Private‟message Trending Topic #Hashtag Lists
  59. 59. Join the Conversation: #Hashtag
  60. 60. https://twitter.com/search?q=%23bbcqt&src=typd
  61. 61. http://www.slideshare.net/drbexl/twitter-13863450
  62. 62. https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
  63. 63. http://www.slideshare.net/drbexl/daily-twitter-workout
  64. 64. Facebook
  65. 65. http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  66. 66. http://www.socialbakers.com/facebook-statistics/ireland
  67. 67. https://www.facebook.com/drbexl
  68. 68. What can you do on Facebook? Find friends Post status updates Comment on others photos Post & Tag people in photos Offer pastoral care Leave public messages on the „wall‟ Send private „messages‟ Join Groups, Like Pages Link to other social media Set up events
  69. 69. The power of „Like‟
  70. 70. „Amongst Friends…‟http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  71. 71. BigBible: Page
  72. 72. https://www.facebook.com/TheBibleUBS/info
  73. 73. https://www.facebook.com/universityoflimerick
  74. 74. BigRead: Group
  75. 75. Event
  76. 76. Find some more information… http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc http://www.slideshare.net/drbexl/facebook-13863451
  77. 77. https://www.facebook.com/help/
  78. 78. Blogging
  79. 79. Blog Characteristics? A reverse diary (most recent entry first) A publically accessible personal journal Reflections, comments and hyperlinks Commentary/news on a particular subject Text/Image/Links including media Interactive, especially comments Potentially informal tone
  80. 80. http://www.ul.ie/international/en/home/explore-ul/meet-our-students/student-blogs/
  81. 81. http://winchester.ac.uk/blog
  82. 82. What kind of content works? “See what we‟ve been up to” Thoughts & Reflections Reviews (Books, films, websites, etc) Challenging ideas for debate Interviews (Text, Audio, Video) „Best Of‟ Content „How-to‟ Posts 10 things you can… Guest Posts
  83. 83. http://youtu.be/livzJTIWlmY
  84. 84. HTTP://BLOGSEARCH.GOOGLE.COMHTTP://WWW.TECHNORATI.COMHTTP://WWW.BLOGCATALOG.COMHTTP://WWW.GLOBEOFBLOGS.COM/Get Inspired…
  85. 85. http://digital-fingerprint.co.uk/2013/04/digital-measurement-from-thatdrmaz/
  86. 86. What do you like? What don’t you like?What are your observations?
  87. 87. Think About Who are you blogging for? How often can you blog? What style of blog will you use? What content can you produce? What do you want Google to find? Who else can you bring on board?
  88. 88. http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
  89. 89. What does a blog post look like? 300-800 Words Internal Headings/Bolded Sentences At least 1 image 1 idea per post, around KEYWORDS Headline = assume reader won‟t readarticle Careful „twists‟ on words, don‟t mislead Clarify if it‟s a personal opinion Spelling/Grammar
  90. 90. Categories & Tags
  91. 91. Keep People Reading
  92. 92. How do you get people to (continue)read(ing) your blog? Pull vs Push content Interesting content Regular schedule (set posts in advance) Take comments seriously Social media – especially Twitter Comment on others blogs Offer thought leadership Post URL on printed materials.
  93. 93. http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdfhttp://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13http://bigbible.org.uk/tag/31daystabb/
  94. 94. YouTubehttp://whatstrending.com/top5/
  95. 95. http://www.jeffbullas.com/2012/05/23/35-mind-numbing-youtube-facts-figures-and-statistics-infographic/#
  96. 96. http://www.slideshare.net/drbexl/youtube-13863454
  97. 97. http://www.youtube.com/playlist?list=PL2E0BC7D6AD3408E6
  98. 98. http://youtu.be/Cb3XQfoRiA0
  99. 99. http://www.youtube.com/watch?v=0jQzO3zz7bc&list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2e&index=11
  100. 100. http://www.youtube.com/watch?v=2lXh2n0aPyw
  101. 101. http://www.youtube.com/watch?v=jzIBZQkj6SY
  102. 102. http://www.youtube.com/watch?v=9FtZkVRkusQ
  103. 103. http://youtu.be/a5lBd5uQ4jM
  104. 104. Want to connect withcorporates & big business?
  105. 105. http://www.linkedin.com/in/drbexl
  106. 106. LinkedIn: Internal View
  107. 107. LinkedIn: Endorsements
  108. 108. LinkedIn: Groups
  109. 109. LinkedIn: Group Activity
  110. 110. http://www.linkedin.com/company/university-of-limerick
  111. 111. So, do I need to worry about Google+?https://plus.google.com/u/0/104673457166214487444/
  112. 112. One last tool…
  113. 113. http://pinterest.com/drbexl/social-media/
  114. 114. http://mashable.com
  115. 115. Machines, not “aremachines”http://www.sxc.hu/photo/192333
  116. 116. Principles of Good Engagement• Beinteresting• Beencouraging• Be active• Be helpful• Be authentic
  117. 117. When? It takes TIME…Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
  118. 118. StrategiseWhich Media?Who?How often?To achieve what?
  119. 119. TECHNOLOGY in the Classroom All technologies offerAFFORDANCES, CONSTRAINTS and changeSOCIAL PRACTICES What has been made possible with theintroduction of „technology enhanced learning”? How has “technology enhanced learning”limited our activities? How have our practices/habits, etc. changedsince with “technology enhanced learning”?
  120. 120. http://www.slideshare.net/drbexl/skype-13863453
  121. 121. http://www.slideshare.net/drbexl/manipulating-media-jiscexperts
  122. 122. How would you use these tools in the classroom? Facebook? Twitter? Blogging? YouTube? LinkedIn? Pinterest? Skype?
  123. 123. Any other tools you’ve used?
  124. 124. Copyright Really important to be aware of…!!
  125. 125. Image Sources, e.g. FREE Flickr Creative Commons:http://www.flickr.com/creativecommons http://www.sxc.hu http://rgbstock.com PAID http://stockfresh.com/ http://iStockPhoto.com
  126. 126. 1)From today, and from yourwider experience, thinkwhat you‟ve seen that hasdrawn your/othersattention?Create a „board of ideas‟With credit to http://www.scannercentral.co.uk for the original exercisehttp://www.sxc.hu/photo/1351988
  127. 127. 2) Discuss & define (an) action Identify what you want to do inone sentence. Articulate what excites youabout that Identify opportunities tocollaboratehttp://www.sxc.hu/photo/1358284
  128. 128. 3)Identify the obstacles thatmay be in the way.Brainstorm ways to get pastthose obstacleshttp://www.sxc.hu/photo/726569
  129. 129. 4)Write your name//1sentence summary foran action that you canundertake in about anhour.http://www.sxc.hu/photo/1179337
  130. 130. http://digital-fingerprint.co.uk/tag/digitalparenting/
  131. 131. @drbexl @digitalfprint @bigbible

×