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Social Media: Why Take the Time? (Stafford Diocese, October 2013)


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A session pre-prepared for Stafford Diocese...

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Social Media: Why Take the Time? (Stafford Diocese, October 2013)

  1. 1. Social Media: Why take the time? Dr Bex Lewis, Director, Digital Fingerprint URL: 2 October 2013 for: This work is licensed under a Creative Commons Attribution 3.0 Unported License.
  2. 2. Let‟s “tweet” each other…
  3. 3.
  4. 4. SOCIAL media
  5. 5. What do many people think digital is about? Image Credit: Facebook Meme
  6. 6. What is Social Media?
  7. 7. Top Men of the Church = Online
  8. 8. WHY BE ONLINE?
  9. 9. “Fish where the Fish Are” Image Credit:
  10. 10. Understand the Culture…
  11. 11. watch?v=TXD-Uqx6_Wk
  12. 12. ble/294/mat.5.13.cevuk
  13. 13. The Church Front Door? • For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril. h/growing_churches_in_the_digital_age Image Credit:
  14. 14. • We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love • (Drescher, 127)
  15. 15. The ‘Conversation’ Prism.. the-updated-conversation-prism/
  16. 16. cial-media-explained-with-donuts Source: Facebook
  17. 17. Source: Netcasters
  18. 18. Source: Netcasters
  19. 19. • An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
  20. 20. • The new technologies will bring „every individual… into immediate and effortless communication with every other‟, „practically obliterate‟ political geography, and make free trade universal. Thanks to technological advance, „there [are] no longer any foreigners,‟ and we can look forward to „the gradual adoption of a common language.‟
  21. 21. • “For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom, for they will read many things without instruction and will therefore seem to know many things, when they are for the most part ignorant and hard to get along with, since they are not wise, but only appear wise.” (Phaedrus 274c-275b)
  22. 22. Socrates! (c 400BC)
  23. 23. s9603.html • “Furedi suggests that moral panics have a tendency to occur „at times when society has not been able to adapt to dramatic changes‟ and when such change leads those concerned to express fear over what they see as a loss of control.” Image Credit: Stockfresh
  24. 24. Published by Lion Hudson February 2014
  25. 25. #DigiDisciple Image Credit:
  26. 26. • Whether as a Christian or a digital explorer, you’re a newbie or an old hat, a rookie or a bishop (and in the digital sphere, there will be some who fit in all categories), we all have something to contribute to the digital space. The concept of the digital as ‘space’ or a ‘culture’ is important as we come from a perspective in which: • As Christians we live 24/7 for God, in whatever spaces we live in or engage with (see LICC for more on this). • There is no such thing as ‘virtual’ and ‘real’ worlds: only online and offline space/cultures – the connection between the two is different for each individual. • We need to take seriously our Christian presence both online and offline. Are we the same person, living by the same values in both ‘spaces’?
  27. 27. digital-disciple-with-changingworship
  28. 28. Human Beings at Machines, not “are machines”
  29. 29. Love thy neighbour? • What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? • Tweet if You Heart Jesus, p.xiv
  30. 30. vangelism-through-story/
  31. 31. m-from-the-bible-on-building-a- digiparadise-by-vahva/
  32. 32. What Biblical values do we want to see in our (digital) world? Image Credit: iStockPhoto
  33. 33. Don‟t look to “publish” but engage in a CONVERSATION
  34. 34. Who is your audience?
  35. 35. //
  36. 36. What‟s in the toolbox?
  37. 37. -overview-of-social-media-january- 2013
  38. 38. Twitter… Image Credit:
  39. 39.
  40. 40. uk/2013/03/26/hea t-launches- twitter-awards- where-social- media-and-celebs- meet/
  41. 41. Twitter Spokesperson: • Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. • 022800/senior-bishops-to- tweet-christmas-sermons
  42. 42. Push/Pull Media… Image Credit: Stockfresh
  43. 43. What‟s it good for? • New connections through shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing pithy statements/quotes • Being “polemical” Image Credit: Stockfresh
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  48. 48.
  49. 49. RT: The Power of the Retweet Image Credit:
  50. 50. You may also commonly see…. •MT •HT Image Credit: Stockfresh
  51. 51. Trending Topics: 16/9/13: 1345
  52. 52. •Use the 160 character bio well… •Who •When •What Manage Expectations Image Credit: Stockfresh
  53. 53.
  54. 54. rbexl/twitter-13863450
  55. 55. 9-how-to-add-your-phone-via-sms
  56. 56.
  57. 57. FACEBOOK
  58. 58. facebook-user-with-this-image/
  59. 59. statistics/united-kingdom
  60. 60. statistics/united-kingdom
  61. 61.
  62. 62. What can you do on Facebook? • Find friends • Post status updates • Comment on others photos • Post & Tag people in photos • Offer pastoral care • Leave public messages on the „wall‟ • Send private „messages‟ • Join Groups, Like Pages • Link to other social media • Set up events
  63. 63. Facebook functions in ministry? • Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) • Give others insights into „church life‟ e.g. photo sharing • Offer pastoral care • *Youth: PM‟s, CC parents/another leader in • Advertise Events
  64. 64. The power of „Like‟
  65. 65. „Amongst Friends…‟ facebook-user-with-this-image/
  66. 66. e
  67. 67. alBible/info
  68. 68. BigBible: Page
  69. 69. Facebook Insights
  70. 70. BigRead: Group
  71. 71. Event
  72. 72. • http://digital- content/uploads/2011/06/Setti ng-up-a-Facebook-Account.pdf • http://digital- content/uploads/2011/06/Face book-Like-Page.doc • xl/facebook-13863451
  73. 73.
  74. 74. BLOGGING
  75. 75. Blog Characteristics? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  76. 76. Ideas for Content? • “See what we‟ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites, etc) • Challenging ideas for debate • Interviews (Text, Audio, Video) • „Best Of‟ Content • „How-to‟ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  77. 77. GET INSPIRED…
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  83. 83. m
  84. 84. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  85. 85. content/uploads/2011/06/Setting-up-a-WordPress- Account.pdf for-odhe-jan-13
  86. 86.
  87. 87. YOUTUBE
  88. 88. http://www.jef 012/05/23/35- mind- numbing- youtube- facts-figures- and- statistics- infographic/#
  89. 89. xl/youtube-13863454
  90. 90.
  91. 91. ?v=gYXGVzPydF8
  92. 92. &list=PLjWKarwbR4dwD7YOkI6LJnIDmQJjvLk2 e&index=11
  93. 93. tch?v=2lXh2n0aPyw
  94. 94. tch?v=jzIBZQkj6SY
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  96. 96.
  97. 97. ONE LAST TOOL…
  98. 98.
  99. 99. COPYRIGHT Really important to be aware of…!!
  100. 100. Image Sources, e.g. • FREE • Flickr Creative Commons: • • • (3 a week) • • PAID • • Image Credit: Stockfresh
  101. 101. content/uploads/2009/06/creative- commons-license-types-pros-cons1.gif
  102. 102. Don‟t forget… Image Credit: Stockfresh
  103. 103. Agree a (flexible) Social Media Policy Image credit: SXC.Hu
  104. 104. office-holders/technology-and-church/social- media-guidelines • The principles applied to this are: • Be credible. Be accurate, fair, thorough and transparent. • Be consistent. Encourage constructive criticism and deliberation. • Be cordial, honest and professional at all times. Be responsive. When you gain insight, share it where appropriate. • Be integrated. Wherever possible, align online participation with other communications. • Be a good representative of the Methodist Church. Remember that you are an ambassador for Christ, the Church and your part of it. Disclose your position as a member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour. • Be respectful: respect confidentiality. Respect the views of others even where you disagree.
  105. 105. communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  106. 106. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  107. 107. “AMPLIFY” aka Share!
  108. 108. When? It takes TIME… Source:
  109. 109. Strategise •Which Media? •Who? •How often? •To achieve what?
  110. 110. Social Media: More than the cherry on the cake! Image Credit: Purchased Stockfresh
  111. 111. @drbexl @digitalfprint @bigbible whytaketime