This work is licensed under a Creative Commons  Attribution 3.0 Unported License.Social MediaDr Bex Lewis, Digital Fingerp...
FACEBOOK9.00-10.30am
http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-donuts
• “In fact, the progression and continuing interaction among  social media formats is not unlike that found in face-to-fac...
• The thing is, it’s not likely that you would  introduce to someone and then  immediately invite them to your upcoming  p...
http://www.slideshare.net/drbexl/facebook-13863451
https://www.facebook.com/drbexl
http://www.youtube.com/watch?v=iROYzrm5SBM
• http://en-  gb.facebook.com/help/privacy• http://facecrooks.com/category/  Internet-Safety-Privacy• http://www.bbc.co.uk...
http://www.youtube.com/watch?v=XKTfCjMsUNc
http://www.socialbakers.com/facebook-statistics/romania
http://www.socialbakers.com/facebook-statistics/romania
Who is your audience?               http://www.sxc.hu/photo/905436
http://heidicohen.com/marketing-persona/
• Know your message• Be specific:  name, age, gender, likes, dislikes, habits, li  kes to buy, education, friendships.• Wh...
https://www.facebook.com/bigbible
https://www.facebook.com/TheBibleUBS/info
https://www.facebook.com/groups/231814273548632/?fref=ts
http://www.jonathanjaeger.com/stop-the-social-media-begging
https://www.facebook.com/FrontierYouthTrust
http://www.youtube.com/watch?v=iWn7Vo4VrIU
http://youtu.be/oTrG7mpb61U
https://www.facebook.com/YeoValley
https://www.facebook.com/Marmite/photos_stream
http://www.thirdsector.co.uk/news/1046377/
Networked Blogs
Facebook Ads
Search
Question Function
Hootsuite
SOCIAL MEDIA CASE STUDIES11.00am-12.30pm
http://bigbible.org.uk/2012/08/have-you-seen-how-churches-are-using-social-media/
http://bigbible.org.uk/2012/09/how-to-integrate-social- media-in-your-church-andersorsander/MUST BE PART OF YOUROVERALL ST...
http://bigbible.org.uk/2012/08/does-the-church-need-an-app-urbanfriar-digilit/
http://bigbible.org.uk/2012/10/study-claims-church-social-networking-twice-as-effective-as-anything-else-digilit/
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
http://bigbible.org.uk/2012/12/five-reasons-to-use-video-in-your-ministry-and-five-tips-on-improving-it-jdblundell/
http://bigbible.org.uk/2012/12/ticketing-events-asaltbde/
Eventbrite
http://bigbible.org.uk/2012/10/what-do-our-church-websites-tell-the-world-about-us-andersorsander-digilit/
http://bigbible.tumblr.comHow To: http://bigbible.org.uk/2012/12/carols-in-wordle-form-drbexl/
Wordle.Net
#ChristmasStartsWithChrist#CSWC
• What worked?             • What didn‟t work?• National church behind   • Hashtag too long  the initiative           • 2 ...
http://bigbible.org.uk/2012/07/charity-events-social-media/
http://bigbible.org.uk/2012/07/the-accessible-church-website-jdblundell-digilit/
http://bigbible.org.uk/2012/06/the-curious-case-of-the-unexpectedly-popular-blog-entry-by-unshaunsheep/
http://bigbible.org.uk/2012/06/crowdfunded-house-hollypoulter/
Kickstarter
http://bigbible.org.uk/2012/05/the-press-loves-a-bad-news-story/
http://bigbible.org.uk/2012/05/the-social-harvest-non-profits-online-infographic/
WHAT OTHER EXAMPLES HAVEYOU SEEN?
BIBLE RESOURCES ONLINE1.30-3.00pm
http://prezi.com/cneshb3kflha/fast-bible-accessing-the-bible-in-the-21st-century-romania/
http://www.slideshare.net/drbexl/the-fast-bible-links
@drbexl @digitalfprint @bigbible
http://www.sxc.hu/photo/1327659
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
Social media Romania day 2
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Social media Romania day 2

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Day 2 of weeklong course with missionary centre in Romania.

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Social media Romania day 2

  1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License.Social MediaDr Bex Lewis, Digital Fingerprinthttp://www.slideshare.net/drbexl/social-media-romania-day-2
  2. 2. FACEBOOK9.00-10.30am
  3. 3. http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-donuts
  4. 4. • “In fact, the progression and continuing interaction among social media formats is not unlike that found in face-to-face engagements. Twitter, for instance, is a bit like a public coffee hour. When you’re at your best, you spend a little time with everyone, and take care especially to welcome newcomers. And, as at the coffee hour, it’s generally considered rude when a group of more established friends hangs out in a clique, telling inside jokes that highlight how much everyone else is not part of their set. Facebook, by contrast, is more like going to coffee with a select group of friends who might bring some of their own friends along. The conversation is still relatively public, and you might run into folk at the coffee shop who join in the conversation. A blog, however, is a poetry reading. Sure, it’s public in a way. But it’s pretty likely that only those people who already know you will come to hear what you have to say. If they like it, they might invite friends to the next one, or they might hang out afterwards to comment on your work. Tweet if you heart Jesus, p86
  5. 5. • The thing is, it’s not likely that you would introduce to someone and then immediately invite them to your upcoming poetry reading. You might mention that you wrote poetry in the context of a coffee hour getting-to-know-you or just-checking-in conversation. If there’s a mutual interest, you might even go for coffee with your other poetry loving friends. All of this would happen before you started inviting people to your readings by way of creating a context for that invitation that comes off as something more relational than narcissistic.” Tweet if you heart Jesus, p86
  6. 6. http://www.slideshare.net/drbexl/facebook-13863451
  7. 7. https://www.facebook.com/drbexl
  8. 8. http://www.youtube.com/watch?v=iROYzrm5SBM
  9. 9. • http://en- gb.facebook.com/help/privacy• http://facecrooks.com/category/ Internet-Safety-Privacy• http://www.bbc.co.uk/news/tech nology-20693203• http://www.huffingtonpost.co.uk /2012/12/21/facebook-privacy- settings-what-to-do-december- 2012_n_2343976.html Facebook Privacy Settings
  10. 10. http://www.youtube.com/watch?v=XKTfCjMsUNc
  11. 11. http://www.socialbakers.com/facebook-statistics/romania
  12. 12. http://www.socialbakers.com/facebook-statistics/romania
  13. 13. Who is your audience? http://www.sxc.hu/photo/905436
  14. 14. http://heidicohen.com/marketing-persona/
  15. 15. • Know your message• Be specific: name, age, gender, likes, dislikes, habits, li kes to buy, education, friendships.• What are the „touchpoints‟ – where are you likely to “meet” them?• Accept that people are where they are, and you have to meet them THERE.Exercise: Create Personas
  16. 16. https://www.facebook.com/bigbible
  17. 17. https://www.facebook.com/TheBibleUBS/info
  18. 18. https://www.facebook.com/groups/231814273548632/?fref=ts
  19. 19. http://www.jonathanjaeger.com/stop-the-social-media-begging
  20. 20. https://www.facebook.com/FrontierYouthTrust
  21. 21. http://www.youtube.com/watch?v=iWn7Vo4VrIU
  22. 22. http://youtu.be/oTrG7mpb61U
  23. 23. https://www.facebook.com/YeoValley
  24. 24. https://www.facebook.com/Marmite/photos_stream
  25. 25. http://www.thirdsector.co.uk/news/1046377/
  26. 26. Networked Blogs
  27. 27. Facebook Ads
  28. 28. Search
  29. 29. Question Function
  30. 30. Hootsuite
  31. 31. SOCIAL MEDIA CASE STUDIES11.00am-12.30pm
  32. 32. http://bigbible.org.uk/2012/08/have-you-seen-how-churches-are-using-social-media/
  33. 33. http://bigbible.org.uk/2012/09/how-to-integrate-social- media-in-your-church-andersorsander/MUST BE PART OF YOUROVERALL STRATEGYNOT an „ADD-ON‟
  34. 34. http://bigbible.org.uk/2012/08/does-the-church-need-an-app-urbanfriar-digilit/
  35. 35. http://bigbible.org.uk/2012/10/study-claims-church-social-networking-twice-as-effective-as-anything-else-digilit/
  36. 36. http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  37. 37. http://bigbible.org.uk/2012/12/five-reasons-to-use-video-in-your-ministry-and-five-tips-on-improving-it-jdblundell/
  38. 38. http://bigbible.org.uk/2012/12/ticketing-events-asaltbde/
  39. 39. Eventbrite
  40. 40. http://bigbible.org.uk/2012/10/what-do-our-church-websites-tell-the-world-about-us-andersorsander-digilit/
  41. 41. http://bigbible.tumblr.comHow To: http://bigbible.org.uk/2012/12/carols-in-wordle-form-drbexl/
  42. 42. Wordle.Net
  43. 43. #ChristmasStartsWithChrist#CSWC
  44. 44. • What worked? • What didn‟t work?• National church behind • Hashtag too long the initiative • 2 competing hashtags• 1st time active • Those who didn‟t know encouragement to of pre-existing tweet in church campaign didn‟t get it• Press coverage • Weren‟t all tweeting• Early advertising simultaneously so didn‟t “trend”• Tied in with pre- • People not in habit, had existing campaign to learn quickly how to Tweet#CSWC: An encouraging start
  45. 45. http://bigbible.org.uk/2012/07/charity-events-social-media/
  46. 46. http://bigbible.org.uk/2012/07/the-accessible-church-website-jdblundell-digilit/
  47. 47. http://bigbible.org.uk/2012/06/the-curious-case-of-the-unexpectedly-popular-blog-entry-by-unshaunsheep/
  48. 48. http://bigbible.org.uk/2012/06/crowdfunded-house-hollypoulter/
  49. 49. Kickstarter
  50. 50. http://bigbible.org.uk/2012/05/the-press-loves-a-bad-news-story/
  51. 51. http://bigbible.org.uk/2012/05/the-social-harvest-non-profits-online-infographic/
  52. 52. WHAT OTHER EXAMPLES HAVEYOU SEEN?
  53. 53. BIBLE RESOURCES ONLINE1.30-3.00pm
  54. 54. http://prezi.com/cneshb3kflha/fast-bible-accessing-the-bible-in-the-21st-century-romania/
  55. 55. http://www.slideshare.net/drbexl/the-fast-bible-links
  56. 56. @drbexl @digitalfprint @bigbible
  57. 57. http://www.sxc.hu/photo/1327659

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