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Social Media for Lion Hudson

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Overview of Social Media for my publishers, Lion Hudson

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Social Media for Lion Hudson

  1. 1. LION HUDSON & SOCIAL MEDIA Dr Bex Lewis, Digital Fingerprint February 2015 for: http://www.lionhudson.com/ This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
  2. 2. Today’s Session • Introductions • What is social media? • Why bother with social media? • Introducing: social media culture • Why is there so much fear? • Where to Share? The toolbox Opportunities, ethics and etiquette • Facebook • Twitter • Pinterest • Instagram • YouTube • Blogging • Google + • Basic Strategies: Who/When?
  3. 3. https://twitter.com/drbexl
  4. 4. Let’s “tweet” each other…
  5. 5. Image Credit: Facebook Meme
  6. 6. Even though in practice, face-to-face communication can, of course, be angry, negligent, resistant, deceitful and inflexible, somehow it remains the ideal against which mediated communication is judged as flawed. Prof Sonia Livingstone, Children and the Internet: Great Expectations and Challenging Realities. 2009, p26
  7. 7. https://twitter.com/hanelly/status/405754162555944960/photo/1
  8. 8. SOCIAL media
  9. 9. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  10. 10. Networks of Networks
  11. 11. Push/Pull Media…
  12. 12. The Big Questions •Why •Who •What •Where •When •To achieve what? •How do the digital tools help achieve this?
  13. 13. http://youtu.be/zxpa4dNVd3c
  14. 14. http://pennystocks.la/internet-in-real-time/
  15. 15. Image Credit: Purchased Stockfresh Social Media: More than the cherry on the cake!
  16. 16. SEARCH & SHARE
  17. 17. https://www.google.co.uk/#q=Lion+Hudson
  18. 18. https://majestic.com/reports/site-explorer
  19. 19. https://support.google.com/webmasters/answer/35769
  20. 20. http://www.lionhudson.com/display.asp?K=9780745956046&nat=false&sort=eh_sa les_rank&sf1=keyword&st1=bex+lewis&m=1&dc=1
  21. 21. http://www.slideshare.net/drbexl/promoting- raising-children-in-a-digital-age-for-church- media-network-conference
  22. 22. FACEBOOK
  23. 23. https://www.facebook.com/drbexl
  24. 24. Choose Who to Share With
  25. 25. https://www.facebook.com/pages/Lion-Hudson/1486281471653455?ref=br_tf
  26. 26. Find Your Voice(s)
  27. 27. Clarify Audience • Age? • Gender? • Location? • Educational Level? • Beliefs? • What are they searching for? • How can you make it easier for them to find? • How can you make it easy for them to want to share?
  28. 28. https://www.facebook.com/LionFiction
  29. 29. https://www.facebook.com/candlebooks
  30. 30. Facebook Insights
  31. 31. https://www.facebook.com/monarchbooks
  32. 32. https://www.facebook.com/lionchildrens
  33. 33. https://www.facebook.com/help/
  34. 34. https://www.facebook.com/advertising
  35. 35. TWITTER
  36. 36. 160 Character Bio
  37. 37. RT: The Power of the Retweet
  38. 38. Trending Topics: 18/9/14 1758
  39. 39. https://twitter.com/LionHudson
  40. 40. https://twitter.com/spckpublishing
  41. 41. https://twitter.com/drbexl/lists/medialit-codec The Power of Lists
  42. 42. https://twitter.com/lionchildrens
  43. 43. https://twitter.com/candle_books
  44. 44. https://twitter.com/rhodapr2013
  45. 45. http://www.slideshare.net/drbexl/daily-twitter-workout
  46. 46. PINTEREST
  47. 47. https://www.pinterest.com/lionfiction/
  48. 48. https://www.pinterest.com/candlebooks/
  49. 49. Pinterest (Some tips) “It's true that they had a website that would naturally appeal to the demographics of Pinterest. If you don't think your site would quite fit in, maybe you're right, but there's still benefit to be had. I've even seen pins of products as mundane as portable storage containers go viral on social media channels; it really comes down to creativity and effort behind the campaign. Social media marketing is one of the three pillars of a successful SEO campaign, and Pinterest is a big player in the social media realm right now.” http://www.huffingtonpost.com/jayson-demers/pinterest-online-marketing_b_3206020.html
  50. 50. http://smallbiztrends.com/2014/09/tips-on-using-pinterest-for-business.html
  51. 51. INSTAGRAM
  52. 52. http://instagram.com/lionhudson/
  53. 53. http://www.socialmediaexaminer.com/instagram-for-business-tips/
  54. 54. YOUTUBE
  55. 55. http://www.youtube.com/watch?v=2lXh2n0aPyw
  56. 56. https://www.youtube.com/channel/UCPUTFg3foYoNtNK8248cgeg
  57. 57. https://www.youtube.com/user/monarchbooks
  58. 58. https://www.youtube.com/user/officialpremiertv
  59. 59. https://www.youtube.com/user/mybigbible/playlists
  60. 60. Simple ideas for Video: • Think of the STORIES you have to tell, and how you might tell them – • Events: Before/After • Sermons: Quick Overviews/Responses • People & Their Lives • What can you “How To”? • Engage with other’s videos: • Comment (no flaming) • Blog about them • Add to favourites/playlist
  61. 61. https://vine.co/v/bTiAYaT2QpD
  62. 62. Audio? https://audioboom.com/users/51414/boos
  63. 63. BLOG
  64. 64. https://mondayatnine.wordpress.com/
  65. 65. Ideas for Content? • “See what we’ve been up to” • Thoughts & Reflections • Reviews (Books, films, websites) etc) • Ideas for debate • Interviews (Text, Audio, Video) • ‘Best Of’ Content • ‘How-to’ Posts • 10 things you can… • Guest Posts Image credit: RGBStock
  66. 66. Think About • Who are you blogging for? • How often can you blog? • What style of blog will you use? • What content can you produce? • What do you want Google to find? • Who else can you bring on board?
  67. 67. http://mailchimp.com/
  68. 68. GOOGLE+
  69. 69. https://plus.google.com/115682152344165291094/videos
  70. 70. Who sees this? 1. God 2. Parents 3. ‘Kids’ 4. Newspaper 5. Enemy
  71. 71. When? It takes TIME…
  72. 72. https://hootsuite.com/dashboard#/
  73. 73. https://tweetdeck.twitter.com
  74. 74. https://bufferapp.com/
  75. 75. http://www.google.com/alerts
  76. 76. http://twitterforchurches.com/blog/2009/06/29/crisis- communications-for-the-social-media-age/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  77. 77. http://blog.visual.ly/15-tools-every-social-media-manager-should-use/
  78. 78. Measuring Social Media ROI http://www.exacttarget.com/blog/10-social-media-measurement-best-practices/
  79. 79. Clear Goals = Clear ROI •Increase awareness? •Generate leads? •Convert leads to sales? •Retain existing customers? •Links with suppliers? •Reduce costs?
  80. 80. Principles of Good Engagement •Be interesting •Be encouraging •Be active •Be helpful •Be authentic
  81. 81. What is your ONE takeaway action?
  82. 82. @drbexl @digitalfprint QUESTIONS?

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