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SO, WHAT
EXACTLY IS
SOCIAL MEDIA?
AN INTRODUCTION TO TWITTER,
FACEBOOK, BLOGGING AND MORE.
DR BEX LEWIS
RESEARCH FELLOW, C...
LET‟S “TWEET” EACH
OTHER…
Images not credited = purchased
SOCIAL MEDIA
LOVE THY
NEIGHBOUR?
What does it mean to „love your neighbour‟ in a
world in which a „friend‟ might as easily be the
kid f...
IS THE INTERNET
JUST THIS?
Image Credit: Facebook Meme
http://www.youtube.com/
watch?v=TXD-Uqx6_Wk
"If you want to build a presence in the social
media platform, then you need to be present."
- @unmarketing
POSSIBILITIES YOU
SEE:
Source: Netcasters
Source: Netcasters
Source: Facebook
HUMAN BEINGS AT
MACHINES, NOT “ARE
MACHINES”
http://www.sxc.hu/photo/192333
WHAT‟S IN THE
TOOLBOX?
THE „CONVERSATION‟
PRISM..
http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-
with-the-upda...
HTTP://WWW.SLIDESHARE.NET/DR
BEXL/AN-OVERVIEW-OF-SOCIAL-
MEDIA-JANUARY-2013
TWITTER…
Image Credit: Landingnet.co.uk
HTTP://WALLBLO
G.CO.UK/2013/03/
26/HEAT-
LAUNCHES-
TWITTER-
AWARDS-
WHERE-SOCIAL-
MEDIA-AND-
CELEBS-MEET/
TWITTER
SPOKESPERSON:
Twitter brings you closer to the
things you are passionate about
- and for millions of people
across...
PUSH/PULL MEDIA…
Image Credit: Stockfresh
WHAT‟S IT GOOD FOR?
• New connections through shared
interests
• Building your “brand”
• Pre/During/Post Event Conversatio...
HTTPS://TWITTER.COM/NATWI
VITY
HTTPS://TWITTER.COM/BIBLESU
MMARY
HTTPS://TWITTER.COM/C
CWINCH
HTTP://PHILMGREEN.WORDPRESS.COM/
2012/04/04/66-BOOKS-IN-66-TWEETS/
HTTP://BIGBIBLE.ORG.UK/2013/03/LOO
KING-FOR-AN-OPPORTUNITY-
CHANGINGWORSHIP/
RT: THE POWER OF
THE RETWEET
Image Credit: Twitter.com
YOU MAY ALSO
COMMONLY SEE….
MT
HT
Image Credit: Stockfresh
TRENDING TOPICS:
16/9/13: 1345
Use the 160 character bio
well…
•Who
•When
•What
MANAGE
EXPECTATIONS
Image Credit: Stockfresh
HTTP://HOOTSUITE.COM/
HTTP://WWW.SLIDESHARE.NE
T/DRBEXL/TWITTER-
13863450
HTTPS://SUPPORT.TWIT
TER.COM/ARTICLES/145
89-HOW-TO-ADD-YOUR-
PHONE-VIA-SMS
http://www.slideshare.net/drbexl/daily-twitter-workout
Image Credit: Edited from SXC.Hu
WHO MIGHT READ IT?
God
Parents
„The kids‟
The newspaper
Your worst enemy
Image Credit: Stockfresh
Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
HTTP://WWW.SOCIALBAKERS.COM/
FACEBOOK-STATISTICS/UNITED-
KINGDOM
HTTPS://WWW.FACEBOOK.COM/DRBEXL
CHOOSE WHO TO
SHARE WITH
Image Credit: via Andrew Flynn
FACEBOOK FUNCTIONS
IN MINISTRY?
Encourage Community
• Whole (life) Church
• Groups (e.g. 20s30s)
Give others insights into...
THE POWER OF „LIKE‟
„AMONGST FRIENDS…‟
http://edudemic.com/2013/03/find-out-if-youre-an-average-
facebook-user-with-this-image/
HTTPS://WWW.FACEBOOK.COM/DIGI
TALBIBLE
HTTPS://WWW.FACEBOOK.COM/
DIGITALBIBLE/INFO
BIGBIBLE: PAGE
https://www.facebook.com/bigbible
FACEBOOK INSIGHTS
BIGREAD: GROUP
EVENT
http://digital-
fingerprint.co.uk/wp-
content/uploads/2011/06/Sett
ing-up-a-Facebook-
Account.pdf
http://digital-
fingerpr...
HTTPS://WWW.FACEBOOK.C
OM/HELP/
PREACHING
How might our
approach to
preaching change
if we understand
that we have two
audiences – the
faithful who sit
cl...
BLOGGING?
Image Credit: Biz.com
BLOG
CHARACTERISTICS?
• A reverse diary (most recent entry first)
• A publically accessible personal journal
• Reflections...
IDEAS FOR CONTENT?
“See what we‟ve been up to”
Thoughts & Reflections
Reviews (Books, films, websites, etc)
Challenging id...
GET
INSPIRED…
HTTP://CLAIREMAXIM1.W
ORDPRESS.COM
HTTP://PAMSPERAMBULA
TION.WORDPRESS.COM/A
BOUT/
HTTP://DIGITAL-FINGERPRINT.CO.UK/WP-
CONTENT/UPLOADS/2011/06/SETTING-UP-A-
WORDPRESS-ACCOUNT.PDF
HTTP://WWW.SLIDESHARE.NET...
WORLD‟S 2ND LARGEST
SEARCH ENGINE:
Image Credit: Searchingmobile.com
HTTP://WWW.YOUTUBE.COM/
WATCH?V=GYXGVZPYDF8
HTTP://WWW.YOUTUBE.COM/WATCH?V=0
JQZO3ZZ7BC&LIST=PLJWKARWBR4DWD
7YOKI6LJNIDMQJJVLK2E&INDEX=11
HTTP://WWW.YOUTUBE.COM/
WATCH?V=2LXH2N0APYW
HTTP://WWW.SLIDESHARE.NE
T/DRBEXL/YOUTUBE-
13863454
HTTP://WWW.PINTEREST.
COM/DRBEXL/BOARDS/
HTTPS://FOURSQUARE.COM/
DRBEXL
HTTPS://STORIFY.COM/
DRBEXL/
HTTPS://WWW.GOODREADS.COM/L
IST/SHOW/38827.DIGITAL_THEOLO
GY
DON‟T FORGET…
Image Credit: Stockfresh
AGREE A (FLEXIBLE)
SOCIAL MEDIA POLICY
Image credit: SXC.Hu
HTTP://TWITTERFORCHURCHES.COM/BLO
G/2009/06/29/CRISIS-COMMUNICATIONS-
FOR-THE-SOCIAL-MEDIA-AGE/
Don’t overthink. Running t...
PRINCIPLES OF GOOD
ENGAGEMENT
•Be interesting
•Be encouraging
•Be active
•Be helpful
•Be authentic
Image Credit: Stockfresh
“AMPLIFY” AKA
SHARE!
NOTICE MY
IMAGES…?
Image Credit: iStockphoto
IMAGE SOURCES, E.G.
FREE
Flickr Creative Commons:
http://www.flickr.com/creativecommons
http://www.sxc.hu
http://rgbstock....
THE FRUITS OF THE
SPIRIT…?
HTTP://BIGBIBLE.ORG.UK/2012/09/WISDO
M-FROM-THE-BIBLE-ON-BUILDING-A-
DIGIPARADISE-BY-VAHVA/
HTTP://BIGBIBLE.ORG.UK/201
2/10/EVANGELISM-THROUGH-
STORY/
Published by
Lion Hudson
February 2014
@drbexl @digitalfprint @bigbible
So What Exactly Is Social Media?
So What Exactly Is Social Media?
So What Exactly Is Social Media?
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So What Exactly Is Social Media?

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A 45 minute session prepared for the Diocese of York, for 24th September 2013.

Published in: Education, Technology, Business
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So What Exactly Is Social Media?

  1. 1. SO, WHAT EXACTLY IS SOCIAL MEDIA? AN INTRODUCTION TO TWITTER, FACEBOOK, BLOGGING AND MORE. DR BEX LEWIS RESEARCH FELLOW, CODEC, DURHAM UNIVERSITY; SOCIAL MEDIA CONSULTANT, DIGITAL FINGERPRINT
  2. 2. LET‟S “TWEET” EACH OTHER… Images not credited = purchased
  3. 3. SOCIAL MEDIA
  4. 4. LOVE THY NEIGHBOUR? What does it mean to „love your neighbour‟ in a world in which a „friend‟ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you‟ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others? Tweet if You Heart Jesus, p.xiv
  5. 5. IS THE INTERNET JUST THIS? Image Credit: Facebook Meme
  6. 6. http://www.youtube.com/ watch?v=TXD-Uqx6_Wk
  7. 7. "If you want to build a presence in the social media platform, then you need to be present." - @unmarketing
  8. 8. POSSIBILITIES YOU SEE:
  9. 9. Source: Netcasters
  10. 10. Source: Netcasters
  11. 11. Source: Facebook
  12. 12. HUMAN BEINGS AT MACHINES, NOT “ARE MACHINES” http://www.sxc.hu/photo/192333
  13. 13. WHAT‟S IN THE TOOLBOX?
  14. 14. THE „CONVERSATION‟ PRISM.. http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape- with-the-updated-conversation-prism/
  15. 15. HTTP://WWW.SLIDESHARE.NET/DR BEXL/AN-OVERVIEW-OF-SOCIAL- MEDIA-JANUARY-2013
  16. 16. TWITTER… Image Credit: Landingnet.co.uk
  17. 17. HTTP://WALLBLO G.CO.UK/2013/03/ 26/HEAT- LAUNCHES- TWITTER- AWARDS- WHERE-SOCIAL- MEDIA-AND- CELEBS-MEET/
  18. 18. TWITTER SPOKESPERSON: Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. http://news.sky.com/story/102280 0/senior-bishops-to-tweet- christmas-sermons
  19. 19. PUSH/PULL MEDIA… Image Credit: Stockfresh
  20. 20. WHAT‟S IT GOOD FOR? • New connections through shared interests • Building your “brand” • Pre/During/Post Event Conversations • Breaking news • Asking questions • Sharing pithy statements/quotes • Being “polemical” Image Credit: Stockfresh
  21. 21. HTTPS://TWITTER.COM/NATWI VITY
  22. 22. HTTPS://TWITTER.COM/BIBLESU MMARY
  23. 23. HTTPS://TWITTER.COM/C CWINCH
  24. 24. HTTP://PHILMGREEN.WORDPRESS.COM/ 2012/04/04/66-BOOKS-IN-66-TWEETS/
  25. 25. HTTP://BIGBIBLE.ORG.UK/2013/03/LOO KING-FOR-AN-OPPORTUNITY- CHANGINGWORSHIP/
  26. 26. RT: THE POWER OF THE RETWEET Image Credit: Twitter.com
  27. 27. YOU MAY ALSO COMMONLY SEE…. MT HT Image Credit: Stockfresh
  28. 28. TRENDING TOPICS: 16/9/13: 1345
  29. 29. Use the 160 character bio well… •Who •When •What MANAGE EXPECTATIONS Image Credit: Stockfresh
  30. 30. HTTP://HOOTSUITE.COM/
  31. 31. HTTP://WWW.SLIDESHARE.NE T/DRBEXL/TWITTER- 13863450
  32. 32. HTTPS://SUPPORT.TWIT TER.COM/ARTICLES/145 89-HOW-TO-ADD-YOUR- PHONE-VIA-SMS
  33. 33. http://www.slideshare.net/drbexl/daily-twitter-workout
  34. 34. Image Credit: Edited from SXC.Hu
  35. 35. WHO MIGHT READ IT? God Parents „The kids‟ The newspaper Your worst enemy Image Credit: Stockfresh
  36. 36. Image Credit: http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
  37. 37. HTTP://WWW.SOCIALBAKERS.COM/ FACEBOOK-STATISTICS/UNITED- KINGDOM
  38. 38. HTTPS://WWW.FACEBOOK.COM/DRBEXL
  39. 39. CHOOSE WHO TO SHARE WITH
  40. 40. Image Credit: via Andrew Flynn
  41. 41. FACEBOOK FUNCTIONS IN MINISTRY? Encourage Community • Whole (life) Church • Groups (e.g. 20s30s) Give others insights into „church life‟ e.g. photo sharing Offer pastoral care • *Youth: PM‟s, CC parents/another leader in Advertise Events
  42. 42. THE POWER OF „LIKE‟
  43. 43. „AMONGST FRIENDS…‟ http://edudemic.com/2013/03/find-out-if-youre-an-average- facebook-user-with-this-image/
  44. 44. HTTPS://WWW.FACEBOOK.COM/DIGI TALBIBLE
  45. 45. HTTPS://WWW.FACEBOOK.COM/ DIGITALBIBLE/INFO
  46. 46. BIGBIBLE: PAGE https://www.facebook.com/bigbible
  47. 47. FACEBOOK INSIGHTS
  48. 48. BIGREAD: GROUP
  49. 49. EVENT
  50. 50. http://digital- fingerprint.co.uk/wp- content/uploads/2011/06/Sett ing-up-a-Facebook- Account.pdf http://digital- fingerprint.co.uk/wp- content/uploads/2011/06/Fac ebook-Like-Page.doc http://www.slideshare.net/drb exl/facebook-13863451
  51. 51. HTTPS://WWW.FACEBOOK.C OM/HELP/
  52. 52. PREACHING How might our approach to preaching change if we understand that we have two audiences – the faithful who sit close to us and a broader public, listening-in from a distance? Image Credit: SXC.Hu
  53. 53. BLOGGING? Image Credit: Biz.com
  54. 54. BLOG CHARACTERISTICS? • A reverse diary (most recent entry first) • A publically accessible personal journal • Reflections, comments and hyperlinks • Commentary/news on a particular subject • Text/Image/Links including media • Interactive, especially comments • Potentially informal tone
  55. 55. IDEAS FOR CONTENT? “See what we‟ve been up to” Thoughts & Reflections Reviews (Books, films, websites, etc) Challenging ideas for debate Interviews (Text, Audio, Video) „Best Of‟ Content „How-to‟ Posts 10 things you can… Guest Posts Image credit: RGBStock
  56. 56. GET INSPIRED…
  57. 57. HTTP://CLAIREMAXIM1.W ORDPRESS.COM
  58. 58. HTTP://PAMSPERAMBULA TION.WORDPRESS.COM/A BOUT/
  59. 59. HTTP://DIGITAL-FINGERPRINT.CO.UK/WP- CONTENT/UPLOADS/2011/06/SETTING-UP-A- WORDPRESS-ACCOUNT.PDF HTTP://WWW.SLIDESHARE.NET/DRBEXL/BLOGGING- WITH-WORDPRESS-FOR-ODHE-JAN-13
  60. 60. WORLD‟S 2ND LARGEST SEARCH ENGINE: Image Credit: Searchingmobile.com
  61. 61. HTTP://WWW.YOUTUBE.COM/ WATCH?V=GYXGVZPYDF8
  62. 62. HTTP://WWW.YOUTUBE.COM/WATCH?V=0 JQZO3ZZ7BC&LIST=PLJWKARWBR4DWD 7YOKI6LJNIDMQJJVLK2E&INDEX=11
  63. 63. HTTP://WWW.YOUTUBE.COM/ WATCH?V=2LXH2N0APYW
  64. 64. HTTP://WWW.SLIDESHARE.NE T/DRBEXL/YOUTUBE- 13863454
  65. 65. HTTP://WWW.PINTEREST. COM/DRBEXL/BOARDS/
  66. 66. HTTPS://FOURSQUARE.COM/ DRBEXL
  67. 67. HTTPS://STORIFY.COM/ DRBEXL/
  68. 68. HTTPS://WWW.GOODREADS.COM/L IST/SHOW/38827.DIGITAL_THEOLO GY
  69. 69. DON‟T FORGET… Image Credit: Stockfresh
  70. 70. AGREE A (FLEXIBLE) SOCIAL MEDIA POLICY Image credit: SXC.Hu
  71. 71. HTTP://TWITTERFORCHURCHES.COM/BLO G/2009/06/29/CRISIS-COMMUNICATIONS- FOR-THE-SOCIAL-MEDIA-AGE/ Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  72. 72. PRINCIPLES OF GOOD ENGAGEMENT •Be interesting •Be encouraging •Be active •Be helpful •Be authentic Image Credit: Stockfresh
  73. 73. “AMPLIFY” AKA SHARE!
  74. 74. NOTICE MY IMAGES…? Image Credit: iStockphoto
  75. 75. IMAGE SOURCES, E.G. FREE Flickr Creative Commons: http://www.flickr.com/creativecommons http://www.sxc.hu http://rgbstock.com http://seedresources.com (3 a week) http://www.freebibleimages.org PAID http://stockfresh.com/ http://iStockPhoto.com Image Credit: Stockfresh
  76. 76. THE FRUITS OF THE SPIRIT…?
  77. 77. HTTP://BIGBIBLE.ORG.UK/2012/09/WISDO M-FROM-THE-BIBLE-ON-BUILDING-A- DIGIPARADISE-BY-VAHVA/
  78. 78. HTTP://BIGBIBLE.ORG.UK/201 2/10/EVANGELISM-THROUGH- STORY/
  79. 79. Published by Lion Hudson February 2014
  80. 80. @drbexl @digitalfprint @bigbible

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