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Odhe National Meeting February 2013


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A session to think about profiling ODHE, for the thrice-yearly national event.

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Odhe National Meeting February 2013

  1. 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License. ODHE Profiling…* Dr Bex Lewis, Digital Fingerprint URL: February 2013, for:*Not CSI style…
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  3. 3. Define Audience
  4. 4. • Male/Female?• Age? • http://en.wikipedia.or• Culture/Nationality? g/wiki/Persona_%28 marketing%29• Beliefs? •• Academic Level? m/marketing-• Attitudes/Behaviour? persona/• Friendship Group?Define Your Audience
  5. 5. • ODHE Group (1st) • V-Cs (senior decision• Budget Holders maker) & front/support this• Others interested in our • Senior influencers – orgnisations leaders informal• Those in similar jobs network, often barriers/accelerators of• Senior decision makers change• Business Schools • Academics• Management Students • International – exchange ideas, own• HR Colleagues research• External – private sector • Start small – back to (share knowledge) group & develop… Discussions
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  8. 8. • A website that allows others to reflect, share opinions, and discuss various topics in the form of an online journal whilst readers may comment on posts. Most blogs are written in a slightly informal tone (personal journals, news, businesses, etc.) Entries typically appear in reverse chronological order.
  9. 9. Get Inspired
  10. 10. •••• suggestions
  11. 11. What do you like? What don’t you like?• Pictures/Cartoons – inc Great • Pop-up advert (unrelated) British Bake-Off• Catchy quotes that make you • VCs: Long-winded, boring think… …• YouTube links• Headings that draw you in • Purpose: Just for• Include links to more information profiling, not for sharing rather than squeeze info in information• Most „active‟ posts• Communication • Negative connotation – ego-• (Corporate policies) profile…• Who the blogger is… photo/description • Public: careful about open- ness Ideas?
  12. 12. • Who is this site by?• What is it about?• Who is it for?• When is it updated?THINK: About Page
  13. 13. How do we develop fromthis?
  14. 14. Consistency
  15. 15. Human Beings at Machines, not “are machines”
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  17. 17. • How do you define ODHEG (what you are) and ‘Organisational Development’ (what you do)?• What message do you want to get across?• What practices do you want to share?• What action do you want to be taken?• What event(s) might you want to promote?• What might you want to reflect upon? DISCUSS
  18. 18. Happy withthis as adefinition?Should youtry it onsome ofyour targetusers? resources/resources/organisational- development/index.cfm
  19. 19. Messages Practices• We are an community of • “Define practices” (Experts) … practitioners • Reality of carrying out OD• We can demonstrate an work impact for OD • Personal stories/reflections rather than textbook • Conflict of interest – policies of appropriate content • Allow us to promote own activities?Discussions
  20. 20. Actions Events• Reflection OK even without • National Meetings comments • Webinars• Response & Reaction • Own institution open to externals• Engagement with discussion • People we want to influence• Contact us (offline) to carry • Conference for VCs etc want on conversation to do more in institution.• Understand more – they • Digital literacy masterclass think differently • [Is OD serendipitous?]Discussions
  21. 21. Social Media SurgeryODHE Website Action Plan
  22. 22. @drbexl @digitalfprint @bigbible