New Media EvangelismDr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham UniversityThis work ...
Let’s get to know each other…
https://twitter.com/drbexl
http://www.nytimes.com/2009/07/05/magazine/05FOB-consumed-t.html?ref=magazine
Image Credit: iStockphoto
http://www.wordnik.com/words/evangelism
Carl Medearis Relax, enjoy your friends. Enjoy theircompany along with the company ofJesus. Point him out, freely, withou...
Brennan Manning The greatest single cause ofatheism in the world today isChristians who acknowledge Jesuswith their lips ...
What Personal Evangelism is NOTThe model of conversational, story-based faith-sharing in the context ofrelaxed relationshi...
What Personal Evangelism MayWell BeAn invitation to journey. If there comes a context in which you are encouraging someone...
Image Credit: Seed Resources
A sense of fun …Image Credit: Facebook Meme
http://youtu.be/TXD-Uqx6_Wk
http://www.scoop.it/t/influenced/p/1411490163/social-media-landscape-2012-infographic
Source: Facebook
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
Communication & RelationshipsImage Credit: iStockphoto
Darren Hill, Seed ResourcesAll these great Bible versesarrive on my feed without anycontext, background orexplanation. As ...
How do you see this?
Rev Prof DavidWilkinsonGod is a communicating God:“In the beginning was theword, and the word wasGod…”.God is extravagant ...
http://www.wordnik.com/words/communicate
http://www.biblesummary.info
http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
http://bigbible.tumblr.com
http://pinterest.com/bigbible/bible-verses/
http://www.slideshare.net/drbexl/the-fast-bible-links
NOTVirtual/RealImage Credit: iStockPhoto
Human Beings at Machines, not “are machines” …
Finding aVoice: http://bigbible.org.uk
Craig von Buseck, Netcasters, 2010
Craig von Buseck, Netcasters, 2010
Bad thingscan happenanywhere
@6% 360/6636 Persistence Perpetual Beta Scalability Searchability
Who might read it? God Parents ‘The kids’ The newspaper Your worst enemy
Push/Pull Care for others - genuinely Know that the world doesn’t revolve around you Be ‘remarkable’, be different Ear...
AuthenticityImage Credits: Seed Resources/ @digitalfprint
Our identity… It is only out ofthis redeemedidentity, out ofwho we are inChrist, that wecan hope to bearfruit in the worl...
Gary Collins (Christian Life Coach) If youre a Christian, seekingto walk in the footsteps ofJesus, youll approach everyas...
The LongTailImage credit: Empower Network
http://www.sayinggoodbye.org
http://bigbible.org.uk/2012/02/seeking-god-online-digidisciple-emmauk74/
A Sense of Community Whilst I cannot conclude my thinking in a wholly positiveway, I acknowledge that great use of all of...
Who is my neighbour? What does it mean to ‘love your neighbour’ in a world inwhich a ‘friend’ might as easily be the kid ...
Timing …
https://www.youversion.com/bible/294/mat.5.13.cevuk
May 2012, @ChristianityMag
1 Peter 3:15 (NIV) But in your hearts revere Christ asLord. Always be prepared to give ananswer to everyone who asks you ...
What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
What do the fruits of the spirit look like online?Image Credit: Kezi
What does it mean to share with grace?Image Credit: Seed Resources
James 2:17So you see, faith by itselfisnt enough. Unless itproduces good deeds, itis dead and useless. New Living Transl...
http://heymissawesome.tumblr.com/post/6346902900
http://bigbible.org.uk/2012/10/evangelism-through-story/
@drbexl @digitalfprint @bigbibleImage Credit: iStockPhoto
A prayer… Father, Creator God,
You sent your Word, Jesus Christ, to reveal yourlove and compassion to the world; you have...
ThankYou!
New media evangelism
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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter (the 2 x 30 second exercise) … FEEDBACK RE WHAT KIND OF LINKS THERE ARE …
  • … see how much you can see about me from my Twitter profile…
  • Something about me … often gets people talking to me – esp if I wear t-shirt as in my bio photo…
  • Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do ..
  • Also whilst we’re thinking about social media (sometimes new/digital media…) … we also need to think about what evangelism is.. In a world where it’s OK to be a Mac evangelist, but not a Christian evangelist… DISCUSS (bring in e.g. friendship evangelism, on the street, Bible verses in tweets, etc.)
  • Lifestyle = includes online!
  • From Spring Harvest notes this year…
  • We need to understand “the culture” that we are engaging with…
  • … this is what many people think the internet is about … just a big ‘timesuck’, but thankfully the attitude is changing amongst those I’m meeting – question changing from ‘why should we waste our time’, to ‘we know we need to get with it, but we don’t know how…’
  • Qualman – 4 mins (business focused, but worth thinking about…)
  • You can see the range of activities that are engaged with online – when people talk “Social media” actually talking about an entity that doesn’t exist – it’s a range of tools!
  • Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say… can ask more questions about this at the end.
  • … want to find the right tool for the right job?.. If you want to know more – download this 6-7 page document I try to keep updated.. , and you’ll see different tools are use for different things!
  • Far too many times when people talk about social media, they focus on the word ‘media’ (or technology), rather than the word ‘social’ which is surely what we should be focusing on … we are looking to build relationships, which require good communication (rarely do you want to get “the IT Guy” doing your social media … you need someone who is good at comms)….
  • I have a problem with this kind of “if you share this” kind of statement…
  • We are created by a God who rejoices in our 2-way communication with him… we are called also to be extravagant communicators…Image taken from Durham University website.
  • DISCUSS – what is involved in good/positive “communication” – 2 way, listening, interest, etc.. So - want to highlight a handful of ways that people have engaged ‘differently’ online…
  • Chris Juby – reducing every chapter to 140 characters … did this personally, but decided to send out a local press release – got picked up by national & international press – got lots of people engaged with the Bible – even if they were only interested in language/the novelty of what he was done… it’s still a touchpoint (online = lots of touchpoints)…
  • Phil, who’s here somewhere … summarised entire Bible in around 9000 characters… makes you think about what it’s really about.
  • … and we’re been playing with what each Bible chapter looks like as a wordle – where the bigger the word, the more times it’s mentioned in a chapter…
  • .. And this ties into an increasingly ‘visual turn’ online – particularly with the advent of Pinterest which gained popularity at the beginning of 2012 – with people sharing inspiring pictures (and the picture links to the website behind it).
  • Important in our thinking on this is the notion that we are talking about ‘online/offline’, not ‘virtual’real’ … relationships online have a different nature, but they are as valid and real as offline relationships, and for many the edges are entirely blurred as conversations online in between face-to-face meets change the nature of offline conversations (sometimes allowing for deeper conversations in either space)…
  • … and at all times we want to remember that we are talking about ‘human beings at machines’ nor replaced by ‘human beings as machines’.
  • … and this is what we are looking at with The Big Bible Project – seeking to allow a range of voices (from the pew, the pulpit & the academy) – how do we increase both Biblical literacy and digital literacy?
  • For the last 200+ years we have grown used to this model of ministry (in preaching, and in much of our other communications) (and I’d question if the arrows are even coming back the other way…)
  • … but the digital environment allows much more of this. Some people talk about a flattening of hierarchy, but although the digital allows more people to have their say, I would still say it is the ‘known’ and the ‘celebrity’ that get read more!
  • The ‘digital age’ has brought with it a concept that it has increased a number of risks, but often when we look behind the headlines, we’ll see that many risks have been accompanied by new ways to solve it (e.g. with kids, if bullied – it carries on outside the school gates, but e.g. text messages can be recorded as ‘proof’). It’s not all bad, and it’s doesn’t solve every problem!
  • The expectations of the younger generation may be different (although much also the same – forget ‘digital natives’) – but the nature of the technology has also changed, and the better we understand that – the more we are capable of using it well – and encouraging all of our community to use it well: 1) Material is persistent by default – difficult to remove2) Material is easy to change, replicate & share – making it difficult to distinguish between originals/replicas3) An isolated prank can go viral … may not be what the original person chose – but what the community chooses to amplify4) Anyone can be found/identified
  • Think about who might read it .. And think how that might change what you write… think about your audience … (not about spending all time adapting to other people – but also need to contextualise)… DISCUSS how this might change the kind of posts you make..
  • You might decide that you want to think further about what your “10 commandments” of engaging online might be… but a few final thoughts…Here I want to emphasise from Ian Aspin who spoke at CNMAC11 … that it’s a “pull” economy – we have to earn the right for people to take notice of us – most of the public wouldn’t see us as having a ‘God-given right’ – we need content that will be interesting & draw people in…
  • Come to know yourself, what gifts and passions God has given you, and look to live those out authentically & with integrity online… what I call a ‘digital fingerprint’ – you were made to be unique, so be unique … and look for others to engage with in that area… Think it’s hard to sustain ‘authenticity’ 24/7 online, are so many TRACES … (still entirely possible, but I think hard) … but also there’s a tendency to work hard on ‘marketing’ ourselves… (e.g. Romania … they go out and have studio photos taken for Facebook)…
  • … who are we in God, and therefore how can we make a difference?
  • God gave us gifts, passions – how do we use those to be authentic – and then in those spaces to share [LICC?].
  • … it’s the world of the ‘long-tail’ – don’t compete online to be known as ‘church’, but to be a particular aspect of church – good to find people to connect with…http://www.empowernetwork.com/rlane/files/2013/04/long-tail-keywords.jpg
  • .. And example of how this has helped many people is this website (also on Twitter, etc.) and how they have got these people together… something many people don’t want to talk about… but these people do –it’s healing
  • … note also that people tend to find it easier to ask difficult questions in the relative ‘anonymity’ of the online space…
  • So much of what we talk about is about collaboration & community … and re Big Bible Fr David Cloake had this to say about participating as a #digidisciple “I am …”
  • In all of this we are thinking “who is our neighbour” – within the church community we seem to particularly “value” f2f contact (a lot is down to the incarnation of Jesus), but this notion needs a lot more thought – we now have global neighbours! DISCUSS
  • We also have limited time to engage – we can’t be spending all our time online (same as you wouldn’t spend all your time in the pub, or the gym, or Tesco)…. But if you are going to respond to something it’s better to be quick..than to be BBC quality! Quality often comes second to missing the opportunity… Whilst you’re thinking about that, remember also that the time for ‘control’ has largely passed online – especially once something is online… and also that UK laws about privacy, libel, etc. still apply …
  • We’re seeking to be salt & light in the digital space – a good example (and many non-Christians are, so what will make us stand out?)
  • .. Which I think is summed up nicely here.
  • Something else to think about in this mix… a subtle difference… as with social media – it’s not about ‘metrics’ … no one but God knows how he works… DISCUSS
  • Something to leave you thinking about … “what Biblical values do we want to see in our (digital) world?” (digital in brackets, as it’s part of our whole world…) …
  • … what do the fruits of the spirit look like online – what does it mean to be patient & self-control … do we need to hold back from posting that thought at the moment we think it? EXERCISE
  • .. In particular what does it mean to share with ‘grace’ … we want to be invited to share, but we also want to ensure that we respond to things ‘gracefully’ – this doesn’t mean like a doormat but not flinging around some of the insults that I can see from people online at different ends of Biblical interpretation… DISCUSS GRACE-FULL CONVERSATION – being a good ‘witness’ online…
  • Think also about the need to ‘share faith’ … for many of us social action/social justice is a way to express/make a difference, etc….
  • Don’t forget also want words… though are many essays re balance between e.g. social action/sharing the gospel…
  • I think this is the thought that I want to leave you with.. (if time, ask if any other verses spring to mind for similar adaptation.. )
  • So – what do you think? What does it make you think about engaging online, how we share our faith, how we make Jesus real to people?
  • New media evangelism

    1. 1. New Media EvangelismDr Bex Lewis, Research Fellow in Social Media and Online Learning, CODEC, Durham UniversityThis work is licensed under a CreativeCommons Attribution 3.0 Unported License.http://www.slideshare.net/drbexl/new-media-evangelismFor: http://www.dna-uk.org
    2. 2. Let’s get to know each other…
    3. 3. https://twitter.com/drbexl
    4. 4. http://www.nytimes.com/2009/07/05/magazine/05FOB-consumed-t.html?ref=magazine
    5. 5. Image Credit: iStockphoto
    6. 6. http://www.wordnik.com/words/evangelism
    7. 7. Carl Medearis Relax, enjoy your friends. Enjoy theircompany along with the company ofJesus. Point him out, freely, withoutfear or intimidation. You’re notresponsible to sell him to them.You’re simply saying what you’ve seen.Youre not the judge. You’re thewitness.
    8. 8. Brennan Manning The greatest single cause ofatheism in the world today isChristians who acknowledge Jesuswith their lips and walk out thedoor and deny him by their lifestyle. That is what an unbelievingworld simply finds unbelievable.
    9. 9. What Personal Evangelism is NOTThe model of conversational, story-based faith-sharing in the context ofrelaxed relationship helps us to establish what evangelism isn’t. In thissetting it is not: A series of clichés, platitudes or motivational catch-phrases. Realcommunication, linked to real events and experiences, doesn’t needto fall back on such short-cuts. The whole gospel. Faith-sharing in a relationship is part of a process,not all of it. Who knows what other initiatives and resources God isgoing to call on? A task whose success or failure is on your shoulders. Yourresponsibility is to be authentic; truthful; sensitive; compassionate:to tell your story well. The rest, according to Jesus, is the work of theHoly Spirit. - A theology exam. Nobody is waiting to pass or fail you. A combination lock where only one specific sequence works.
    10. 10. What Personal Evangelism MayWell BeAn invitation to journey. If there comes a context in which you are encouraging someone to take the nextstep in their journey with Jesus, it is always just that - one step. Effective discipleship is not counted in scalpsbut in growth and fruitfulness. What is the next thing that God might be inviting this person to do? A link in a chain. You will never be the only voice an individual hears. Even if there’s no one else about,the Trinity make three, so you’re at least one of four. More likely one of many, many more. A challenge to know and tell your own story. It’s surprising how difficult it can be to answer thesimplest of questions. How has the encounter with Jesus impacted your life? An integration of words and actions. You may well value words above actions, but in the end thosewho see and hear you will draw from both. An expression of dialogue. The best conversations are mutually edifying. Genuine exchange always, insome measure, goes both ways. Grounded in listening. Listen early, speak late is a good rule. Better still; listen early, listen again, thenlisten to make sure you’ve heard well, then consider speaking a possible option, unless more listeningwould be more helpful. A kingdom operation, shaped by the widest possible view of God’s purposes. What makes your wordsgood news? To whom?
    11. 11. Image Credit: Seed Resources
    12. 12. A sense of fun …Image Credit: Facebook Meme
    13. 13. http://youtu.be/TXD-Uqx6_Wk
    14. 14. http://www.scoop.it/t/influenced/p/1411490163/social-media-landscape-2012-infographic
    15. 15. Source: Facebook
    16. 16. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
    17. 17. Communication & RelationshipsImage Credit: iStockphoto
    18. 18. Darren Hill, Seed ResourcesAll these great Bible versesarrive on my feed without anycontext, background orexplanation. As believers weare fine with this, we ofcourse know the context toany text that appears online…don’t we? But what abouteveryone else?http://bigbible.org.uk/2012/11/posts-promises-and-perennial-issues-darrenrhill-digidisciple/Image Credit: Darren Hill
    19. 19. How do you see this?
    20. 20. Rev Prof DavidWilkinsonGod is a communicating God:“In the beginning was theword, and the word wasGod…”.God is extravagant incommunication – he is not asilent God who has to betempted into communicatingwith people.Image Credit: Durham University
    21. 21. http://www.wordnik.com/words/communicate
    22. 22. http://www.biblesummary.info
    23. 23. http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
    24. 24. http://bigbible.tumblr.com
    25. 25. http://pinterest.com/bigbible/bible-verses/
    26. 26. http://www.slideshare.net/drbexl/the-fast-bible-links
    27. 27. NOTVirtual/RealImage Credit: iStockPhoto
    28. 28. Human Beings at Machines, not “are machines” …
    29. 29. Finding aVoice: http://bigbible.org.uk
    30. 30. Craig von Buseck, Netcasters, 2010
    31. 31. Craig von Buseck, Netcasters, 2010
    32. 32. Bad thingscan happenanywhere
    33. 33. @6% 360/6636 Persistence Perpetual Beta Scalability Searchability
    34. 34. Who might read it? God Parents ‘The kids’ The newspaper Your worst enemy
    35. 35. Push/Pull Care for others - genuinely Know that the world doesn’t revolve around you Be ‘remarkable’, be different Earn the right to have others take notice of you Be grateful if ONE person cares what you’re doing Have something to say that matters Do stuff that matters – make an impact Strive to bring value to everyone you connect with Be fantastically generous with our time, money, and kindness Be outrageously committed to making the world better It’s all about relationships – build & nurture them Thanks @ianaspin (http://bigbible.org.uk/2010/10/the-eleven-commandments/)
    36. 36. AuthenticityImage Credits: Seed Resources/ @digitalfprint
    37. 37. Our identity… It is only out ofthis redeemedidentity, out ofwho we are inChrist, that wecan hope to bearfruit in the world.Image Credit: Seed Resources
    38. 38. Gary Collins (Christian Life Coach) If youre a Christian, seekingto walk in the footsteps ofJesus, youll approach everyaspect of your life from thisperspective. Yourcommitment to Christ willimpact your marriage,parenting, lifestyle, values,spending, timemanagement, vocation ...Image Credit: Gary Collins website
    39. 39. The LongTailImage credit: Empower Network
    40. 40. http://www.sayinggoodbye.org
    41. 41. http://bigbible.org.uk/2012/02/seeking-god-online-digidisciple-emmauk74/
    42. 42. A Sense of Community Whilst I cannot conclude my thinking in a wholly positiveway, I acknowledge that great use of all of this to myown personal discipleship. I am a broader Christian, abetter informed Christian, a more readily supportedand sustained Christian and for that I love this digitallife. If that makes me a better Christian, then perhapsits purpose is served if a purpose exists and indeed if apurpose is needed. However, I shall continue to praythat someone, somewhere, can say with absolute claritythat because of this digital community, they came toChrist. @FrDavidCloake
    43. 43. Who is my neighbour? What does it mean to ‘love your neighbour’ in a world inwhich a ‘friend’ might as easily be the kid from down thestreet you grew up with as a woman in Botswana whomyou’ve never seen in person and only know in thecontext of Facebook status updates, photos, and notes?What is the nature of community at prayer in a complineservice tweeted each evening by the cybermonks of aVirtual Abbey? What is the ecclesiological and liturgicalsignificant of worship in various churches across thetheological spectrum on the quasi-3D, virtual reality site‘Second Life’? How can we negotiate spiritualinteraction in these contexts without losing sight ofbasic elements of Christian faith expressed intraditional embodied and geographically locatedpractices of prayer, worship, and compassiontowards others? Tweet if You Heart Jesus, p.xiv
    44. 44. Timing …
    45. 45. https://www.youversion.com/bible/294/mat.5.13.cevuk
    46. 46. May 2012, @ChristianityMag
    47. 47. 1 Peter 3:15 (NIV) But in your hearts revere Christ asLord. Always be prepared to give ananswer to everyone who asks you togive the reason for the hope that youhave. But do this with gentleness andrespect http://www.biblegateway.com/passage/?search=1+Peter+3%3A15&version=NIV
    48. 48. What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
    49. 49. What do the fruits of the spirit look like online?Image Credit: Kezi
    50. 50. What does it mean to share with grace?Image Credit: Seed Resources
    51. 51. James 2:17So you see, faith by itselfisnt enough. Unless itproduces good deeds, itis dead and useless. New Living Translation (©2007)

    52. 52. http://heymissawesome.tumblr.com/post/6346902900
    53. 53. http://bigbible.org.uk/2012/10/evangelism-through-story/
    54. 54. @drbexl @digitalfprint @bigbibleImage Credit: iStockPhoto
    55. 55. A prayer… Father, Creator God,
You sent your Word, Jesus Christ, to reveal yourlove and compassion to the world; you have called us to be his disciples,true images of your beloved Son,
proclaiming his Gospel to allcreation.
His story is now our story.
Keep us faithful to what we havereceived, and generous in our sharing.
Holy Father, we thank you also forthe gift of the Holy Spirit
whom you sent to sanctify and bless all youhave created
and be the bond of love that unites all of us with you andyour Son.
Send forth your Spirit upon us now.
Purify our hearts andmake us attentive to your promptings
that we may be truemissionaries in the digital world.
Grant us the humility to seek youabove and before all other things
that all we say and do may be done inyour name and for your glory.
We ask this through Christ our Lord. Amenhttp://www.ibenedictines.org/2012/10/21/a-prayer-for-the-christian-new-media-conference-cnmac12/
    56. 56. ThankYou!

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