Engaging in the Twittersphere October 2013

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A session designed for Church House, Westminster, encouraging clergy to engage fully with the possibilities of Twitter, as part of their Christian Ministry.

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  • Social Media – all about RELATIONSHIPS, so we are going to start by getting to know each other as if we are on Twitter.
  • http://www.landingnet.co.uk/blog/the-truth-about-all-this-twitter-ing-twoddle/
  • 2:25
  • Great for relationship building, finding others with similar interests … people like a bit of opinion.. Short characters – the value of an RT… sharing amongst bigger & bigger networks… One small STARTING TWEETShttp://yearinreview.twitter.com/en/tps.html (tweets per second 2011)
  • TYPICAL ACTIVITY
  • Age Spread
  • Gender Spread (source?)
  • The celebrity agenda…
  • Activity on any world events – usually breaks first, and conversation continues… (is it those loudest though?)
  • This is clear!!
  • How has it helped me?
  • Note – conversation option…
  • Time to create own…
  • Feel the tempo…
  • So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
  • Football time?!
  • Not a conversation = trying to ‘show your own cool’ .. (2 mins)
  • Here’s my suggestions for a ‘daily workout’ – anticipated to take around 20 minutes a day… worth the investment – really has to look active to generate interest!
  • 1:27
  • Prayers appreciated as this is due 9th July (revised deadline!) … covers a lot of digital culture, designed to take the fear out of using it – seen as the biggest sticking point for most… so useful for all, but with particular focus on those aspects that affect kids
  • Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
  • Engaging in the Twittersphere October 2013

    1. 1. Engaging with the Twittersphere Dr Bex Lewis, Digital Fingerprint URL: http://j.mp/twittersphereoct October 2013, for: http://www.churchcommstraining.org This work is licensed under a Creative Commons Attribution 3.0 Unported License.
    2. 2. Let‟s get to know each other…
    3. 3. Image Credit: Landingnet.co.uk
    4. 4. Twitter: Screenshot Early Days
    5. 5. http://youtu.be/ddO9idmax0o
    6. 6. http://metro.co.uk/2013/03/21/happy-7th-birthday-twitter- from-twttr-to-200m-followers-worldwide-3552054/
    7. 7. http://www.mediabistro.com/alltwitter/14-twitter- statistics_b33515
    8. 8. http://www.socialmediadd.com/Arti cles.asp?ID=248
    9. 9. http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
    10. 10. http://blog.hostgator.com/2013/08/20/infographic -celebrity-twitter-battles/
    11. 11. Beyoncé announces pregnancy …
    12. 12. http://wikileaksreputationcrisis.files.wordpress.com/2013/04/twitt er-account-boston-globe-bostonglobe-live-coverage-terror-boston- marathon-bombing-april-2013.png?w=640&h=433
    13. 13. False News…
    14. 14. Twitter Spokesperson: • Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. • http://news.sky.com/story/1022 800/senior-bishops-to-tweet- christmas-sermons
    15. 15. What is Twitter? • FREE” „microblogging‟ (since March 2006) • 140 characters (based on SMS) know as „Tweets‟ • Read by subscribers (known as followers) • Different from Facebook (friends vs interest) • Maintain interest: not just “I had toast” • Not time/geographically dependent • A „Retweet‟ (RT) is a true compliment • #Hashtags are core to usability • Third party apps increase the usability
    16. 16. What is Twitter good for?
    17. 17. What shares well?
    18. 18. http://www.bbc.co.uk/blogs/digitalr evolution/2009/10/rushes- sequences-stephen-fry.shtml Stephen Fry: "It's Twitter, not erudite thoughts"
    19. 19. https://twitter.com/drbexl
    20. 20. https://twitter.com/digitalfprint
    21. 21. https://twitter.com/bigbible
    22. 22. https://twitter.com
    23. 23. User Name; 160 character bio; image; location • @drbexl • Life Explorer, HE/learning, Christian, cultural history, WW2 posters: Keep Calm & Carry On, digital, ENFP, #digitalparenting @digitalfprin t @ww2poster @bigbible • Durham, UK/Samsung SIII · http://drbexl.co.uk
    24. 24. Send a tweet…
    25. 25. http://mashable.com/guide book/twitter/
    26. 26. Few rules, lots of etiquette
    27. 27. Building Relationships
    28. 28. Look for… •People you already know •People they already follow •Those who follow them •Their lists
    29. 29. Find lists on the „profile page‟
    30. 30. https://twitter.com/drbexl/lists
    31. 31. “Cuts the noise…”
    32. 32. https://twitter.com/biblefresh/li sts/memberships
    33. 33. http://www.twellow.com/searc h?q=bible&search_cat=
    34. 34. http://mashable.com/categ ory/twitter-lists/
    35. 35. #HASHTAGS
    36. 36. http://www.techforluddites.com/2009/02/ the-twitter-hash-tag-what-is-it-and-how- do-you-use-it.html
    37. 37. http://bigbible.org.uk/2013/03/looking-for- an-opportunity-changingworship/
    38. 38. http://sproutsocial.com/insights/20 11/08/twitter-hashtags/
    39. 39. #followfriday or #ff
    40. 40. http://thenextweb.com/socialmedia/2011/09/05/t he-dos-and-donts-of-twitter-hashtags/
    41. 41. Sunday 22nd September, 17:14
    42. 42. Look for a #hashtag and join the conversation
    43. 43. https://twitter.com/search?q=% 23bbcqt&src=typd
    44. 44. http://www.whatthetrend.com/top1 0
    45. 45. https://2012.twitter.com/en/t rends.html
    46. 46. http://trendsmap.com/local/ gb/durham
    47. 47. Inventing a hashtag? •Keep it short •Check that it‟s not in use •Agree beforehand at an event
    48. 48. https://twitter.com/search?q=%23AddaWordRui naChristianBook&src=typd
    49. 49. DON‟T… http://socialmediatoday.com/index.php?q=SMC/103334
    50. 50. www.youtube.com/watch?v=57dz aMaouXA
    51. 51. https://support.twitter.com/entries/ 101125-about-trending-topics NOT PERMITTED: • Adding one or more topic/hashtag to an unrelated Tweet in an attempt to gain attention in search • Repeatedly Tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending or trending higher • Tweeting about each Trend in order to drive traffic to your profile, especially when mixed with advertising • Listing Trends in combination with a request to be followed • Tweeting about a Trend and posting a misleading link to something unrelated
    52. 52. What did Habitat do?
    53. 53. What could Habitat have done?
    54. 54. http://twitterforchurches.com/blog/ 2009/06/29/crisis-communications- for-the-social-media-age/ Don‟t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
    55. 55. http://econsultancy.com/uk/blog/6090- case-study-dell-s-evolution-on-twitter
    56. 56. Send a reply… • Answer questions • Genuine responses • Make a contribution to the conversation
    57. 57. Standard RT RT with comment
    58. 58. Who‟s mentioned you?
    59. 59. http://www.google.com/alerts
    60. 60. Strategy • What do you want to achieve from Twitter? • How often will you tweet? • Will you use one or multiple accounts? • If tweeting as a brand, who will be your „face‟? • Have you access to a smartphone? • What will be your „keywords‟/hashtags?
    61. 61. When you‟re online • Manage expectations, especially through the bio • Who • When • What • To expect
    62. 62. Retaining interest? • Insights • Sneak Peaks • „Discounts‟ • Balance fun/serious • Support • What‟s going on? • What‟s new?
    63. 63. http://news.sky.com/story/5660/twitter- vicar-reverend-spices-up-sermons
    64. 64. http://www.slideshare.net/drbexl/daily-twitter-workout
    65. 65. THIRD PARTY APPS
    66. 66. https://hootsuite.com/dash board#/
    67. 67. http://www.twitrbackgrounds.com
    68. 68. https://bitly.com
    69. 69. http://unfollowers.me
    70. 70. http://tweepi.com/
    71. 71. https://apps.facebook.com/s electivetwitter/
    72. 72. http://topsy.com/s?q=bigbib le
    73. 73. http://twitterfall.com
    74. 74. http://twitpic.com/
    75. 75. http://www.polleverywhere.com/ho w-it-works
    76. 76. http://www.squidoo.com/twi tterapps
    77. 77. e.g. Twitter for Mobile • http://tapbots.com/software/tweetbot/ • https://tweetcaster.com • http://tweetdeck.com • http://www.echofon.com
    78. 78. http://klout.com/
    79. 79. Crowdbooster (not free) https://crowdbooster.com/
    80. 80. http://www.youtube.com/ watch?v=Cw8ScVYQ0PQ
    81. 81. https://support.twitter.com/articles/1458 9-how-to-add-your-phone-via-sms
    82. 82. Published by Lion Hudson February 2014
    83. 83. @drbexl @digitalfprint @bigbible http://j.mp/twittersphereoct

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