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Engaging in the Twittersphere October 2013

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A session designed for Church House, Westminster, encouraging clergy to engage fully with the possibilities of Twitter, as part of their Christian Ministry.

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Engaging in the Twittersphere October 2013

  1. 1. Engaging with the Twittersphere Dr Bex Lewis, Digital Fingerprint URL: http://j.mp/twittersphereoct October 2013, for: http://www.churchcommstraining.org This work is licensed under a Creative Commons Attribution 3.0 Unported License.
  2. 2. Let‟s get to know each other…
  3. 3. Image Credit: Landingnet.co.uk
  4. 4. Twitter: Screenshot Early Days
  5. 5. http://youtu.be/ddO9idmax0o
  6. 6. http://metro.co.uk/2013/03/21/happy-7th-birthday-twitter- from-twttr-to-200m-followers-worldwide-3552054/
  7. 7. http://www.mediabistro.com/alltwitter/14-twitter- statistics_b33515
  8. 8. http://www.socialmediadd.com/Arti cles.asp?ID=248
  9. 9. http://venturebeat.com/2012/08/22/social-media-demographics-stats-2012/
  10. 10. http://blog.hostgator.com/2013/08/20/infographic -celebrity-twitter-battles/
  11. 11. Beyoncé announces pregnancy …
  12. 12. http://wikileaksreputationcrisis.files.wordpress.com/2013/04/twitt er-account-boston-globe-bostonglobe-live-coverage-terror-boston- marathon-bombing-april-2013.png?w=640&h=433
  13. 13. False News…
  14. 14. Twitter Spokesperson: • Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith. • http://news.sky.com/story/1022 800/senior-bishops-to-tweet- christmas-sermons
  15. 15. What is Twitter? • FREE” „microblogging‟ (since March 2006) • 140 characters (based on SMS) know as „Tweets‟ • Read by subscribers (known as followers) • Different from Facebook (friends vs interest) • Maintain interest: not just “I had toast” • Not time/geographically dependent • A „Retweet‟ (RT) is a true compliment • #Hashtags are core to usability • Third party apps increase the usability
  16. 16. What is Twitter good for?
  17. 17. What shares well?
  18. 18. http://www.bbc.co.uk/blogs/digitalr evolution/2009/10/rushes- sequences-stephen-fry.shtml Stephen Fry: "It's Twitter, not erudite thoughts"
  19. 19. https://twitter.com/drbexl
  20. 20. https://twitter.com/digitalfprint
  21. 21. https://twitter.com/bigbible
  22. 22. https://twitter.com
  23. 23. User Name; 160 character bio; image; location • @drbexl • Life Explorer, HE/learning, Christian, cultural history, WW2 posters: Keep Calm & Carry On, digital, ENFP, #digitalparenting @digitalfprin t @ww2poster @bigbible • Durham, UK/Samsung SIII · http://drbexl.co.uk
  24. 24. Send a tweet…
  25. 25. http://mashable.com/guide book/twitter/
  26. 26. Few rules, lots of etiquette
  27. 27. Building Relationships
  28. 28. Look for… •People you already know •People they already follow •Those who follow them •Their lists
  29. 29. Find lists on the „profile page‟
  30. 30. https://twitter.com/drbexl/lists
  31. 31. “Cuts the noise…”
  32. 32. https://twitter.com/biblefresh/li sts/memberships
  33. 33. http://www.twellow.com/searc h?q=bible&search_cat=
  34. 34. http://mashable.com/categ ory/twitter-lists/
  35. 35. #HASHTAGS
  36. 36. http://www.techforluddites.com/2009/02/ the-twitter-hash-tag-what-is-it-and-how- do-you-use-it.html
  37. 37. http://bigbible.org.uk/2013/03/looking-for- an-opportunity-changingworship/
  38. 38. http://sproutsocial.com/insights/20 11/08/twitter-hashtags/
  39. 39. #followfriday or #ff
  40. 40. http://thenextweb.com/socialmedia/2011/09/05/t he-dos-and-donts-of-twitter-hashtags/
  41. 41. Sunday 22nd September, 17:14
  42. 42. Look for a #hashtag and join the conversation
  43. 43. https://twitter.com/search?q=% 23bbcqt&src=typd
  44. 44. http://www.whatthetrend.com/top1 0
  45. 45. https://2012.twitter.com/en/t rends.html
  46. 46. http://trendsmap.com/local/ gb/durham
  47. 47. Inventing a hashtag? •Keep it short •Check that it‟s not in use •Agree beforehand at an event
  48. 48. https://twitter.com/search?q=%23AddaWordRui naChristianBook&src=typd
  49. 49. DON‟T… http://socialmediatoday.com/index.php?q=SMC/103334
  50. 50. www.youtube.com/watch?v=57dz aMaouXA
  51. 51. https://support.twitter.com/entries/ 101125-about-trending-topics NOT PERMITTED: • Adding one or more topic/hashtag to an unrelated Tweet in an attempt to gain attention in search • Repeatedly Tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending or trending higher • Tweeting about each Trend in order to drive traffic to your profile, especially when mixed with advertising • Listing Trends in combination with a request to be followed • Tweeting about a Trend and posting a misleading link to something unrelated
  52. 52. What did Habitat do?
  53. 53. What could Habitat have done?
  54. 54. http://twitterforchurches.com/blog/ 2009/06/29/crisis-communications- for-the-social-media-age/ Don‟t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
  55. 55. http://econsultancy.com/uk/blog/6090- case-study-dell-s-evolution-on-twitter
  56. 56. Send a reply… • Answer questions • Genuine responses • Make a contribution to the conversation
  57. 57. Standard RT RT with comment
  58. 58. Who‟s mentioned you?
  59. 59. http://www.google.com/alerts
  60. 60. Strategy • What do you want to achieve from Twitter? • How often will you tweet? • Will you use one or multiple accounts? • If tweeting as a brand, who will be your „face‟? • Have you access to a smartphone? • What will be your „keywords‟/hashtags?
  61. 61. When you‟re online • Manage expectations, especially through the bio • Who • When • What • To expect
  62. 62. Retaining interest? • Insights • Sneak Peaks • „Discounts‟ • Balance fun/serious • Support • What‟s going on? • What‟s new?
  63. 63. http://news.sky.com/story/5660/twitter- vicar-reverend-spices-up-sermons
  64. 64. http://www.slideshare.net/drbexl/daily-twitter-workout
  65. 65. THIRD PARTY APPS
  66. 66. https://hootsuite.com/dash board#/
  67. 67. http://www.twitrbackgrounds.com
  68. 68. https://bitly.com
  69. 69. http://unfollowers.me
  70. 70. http://tweepi.com/
  71. 71. https://apps.facebook.com/s electivetwitter/
  72. 72. http://topsy.com/s?q=bigbib le
  73. 73. http://twitterfall.com
  74. 74. http://twitpic.com/
  75. 75. http://www.polleverywhere.com/ho w-it-works
  76. 76. http://www.squidoo.com/twi tterapps
  77. 77. e.g. Twitter for Mobile • http://tapbots.com/software/tweetbot/ • https://tweetcaster.com • http://tweetdeck.com • http://www.echofon.com
  78. 78. http://klout.com/
  79. 79. Crowdbooster (not free) https://crowdbooster.com/
  80. 80. http://www.youtube.com/ watch?v=Cw8ScVYQ0PQ
  81. 81. https://support.twitter.com/articles/1458 9-how-to-add-your-phone-via-sms
  82. 82. Published by Lion Hudson February 2014
  83. 83. @drbexl @digitalfprint @bigbible http://j.mp/twittersphereoct

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