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ENGAGING AUDIENCESIN A DIGITALAGEDr Bex LewisResearch Fellow in Social Media and OnlineLearning, CODEC, Durham UniversityD...
Image Credit: Facebook Meme
Let’s “tweet” each other…Image Credit: iStockphoto
Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about- and for millions of peopleacross t...
Rev Prof David WilkinsonGod is a communicatingGod: “In the beginningwas the word, and theword was God…”.God is extravagant...
Who is your audience?http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
A “Good News Story”http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
What do you want them to DO?
OFTEN: Don‟t look to “PUBLISH” but to“CONVERSE”Image Credit: SXC.Hu
Craig von Buseck, Netcasters, 2010
Craig von Buseck, Netcasters, 2010
Image Credit: Seed Resources
NOT Virtual/RealImage Credit: Stockfresh
Image Credit: Stockfresh
http://www.youtube.com/watch?v=QUCfFcchw1w
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
Some Creative Uses…Image Credit: Stockfresh
http://www.biblesummary.info
http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
http://bigbible.tumblr.com
http://pinterest.com/bigbible/bible-verses/
Copyright, etc…• Really important to be aware of…!!Image Credit: iStockphoto
http://creativecommons.org/choose/
Image Sources, e.g.• FREE• Flickr Creative Commons:http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbsto...
http://instagram.com/stevefogg
Tearfund.org/bloggers
Human Beings at Machines, not “aremachines” …Image Credit: Stockfresh
Who‟s my audience?•God•Parents•„The kids‟•The newspaper•Your worst enemy
Image Credit: iStockphoto
Luke 6:45 (NIV)A good man brings good thingsout of the good stored up in hisheart, and an evil man bringsevil things out o...
AuthenticityImage Credits: Seed Resources/ @digitalfprint
“Ifanalienvisited…”… and allthey had tosee was yourFacebookpage (orother „public‟profile)..What wouldtheirperceptionof you...
Identify your Keywords: “The Long Tail”Image Credit: InboundNow
http://www.google.co.uk/trends/hottrends
http://j.mp/GGladwords
Seeking God Online…http://bigbible.org.uk/2012/03/seeking-god-online-digidisciple-emmuk74/
http://transformationmarketing.com/wp-content/uploads/2013/03/Blogging-Stats-01.jpghttp://j.mp/12A7tuh
Preaching (& other speaking)How might ourapproach to preachingchange if weunderstand that wehave two audiences –the faithf...
https://twitter.com/search?q=%23sermon&src=typd
Networks of Networkshttp://j.mp/2013FBFriends
Push/Pull Media…Image Credit: Stockfresh
http://anglicanmemes.com/
Facebook Insights
World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
Increasingly Mobile…Image Credit: Stockfresh
http://www.youtube.com/watch?v=GRiwUCXPo8U
So, do I need to worry aboutGoogle+?https://plus.google.com/u/0/104673457166214487444/
Social Media Surgeries
Agree a (flexible) Social MediaPolicyImage credit: SXC.Hu
http://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines• The Methodist Chur...
http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running thro...
Principles of Good Engagement•Be interesting•Be encouraging•Be active•Be helpful•Be authentic
Image Credit: Stockfresh
What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
What do the fruits of the spirit look like online?Image Credit: Kezi
What does it mean to share with grace?Image Credit: Seed Resources
Where do you plan to go now?Image Credit: Stockfresh
@drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/Image Credit: iStockPhoto
Engaging Audiences in the digital age
Engaging Audiences in the digital age
Engaging Audiences in the digital age
Engaging Audiences in the digital age
Engaging Audiences in the digital age
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Engaging Audiences in the digital age

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National Stewardship for the Hope amidst Uncertainty Conference, Writtle College (3rd July 2013)

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Engaging Audiences in the digital age

  1. 1. ENGAGING AUDIENCESIN A DIGITALAGEDr Bex LewisResearch Fellow in Social Media and OnlineLearning, CODEC, Durham UniversityDirector, Digital Fingerprint@drbexl@digitalfprint@bigbible@ww2posterHope Amidst Uncertainty Conference, Writtle CollegeImage Credit: RGBStock
  2. 2. Image Credit: Facebook Meme
  3. 3. Let’s “tweet” each other…Image Credit: iStockphoto
  4. 4. Twitter Spokesperson:• Twitter brings you closer to thethings you are passionate about- and for millions of peopleacross the globe that is faith.• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
  5. 5. Rev Prof David WilkinsonGod is a communicatingGod: “In the beginningwas the word, and theword was God…”.God is extravagant incommunication – he is nota silent God who has to betempted intocommunicating withpeople.Image Credit: Durham University
  6. 6. Who is your audience?http://www.rgbstock.com/photo/mjQsEks/Theatre+Seats
  7. 7. A “Good News Story”http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
  8. 8. What do you want them to DO?
  9. 9. OFTEN: Don‟t look to “PUBLISH” but to“CONVERSE”Image Credit: SXC.Hu
  10. 10. Craig von Buseck, Netcasters, 2010
  11. 11. Craig von Buseck, Netcasters, 2010
  12. 12. Image Credit: Seed Resources
  13. 13. NOT Virtual/RealImage Credit: Stockfresh
  14. 14. Image Credit: Stockfresh
  15. 15. http://www.youtube.com/watch?v=QUCfFcchw1w
  16. 16. http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
  17. 17. Some Creative Uses…Image Credit: Stockfresh
  18. 18. http://www.biblesummary.info
  19. 19. http://philmgreen.wordpress.com/2012/04/04/66-books-in-66-tweets/
  20. 20. http://bigbible.tumblr.com
  21. 21. http://pinterest.com/bigbible/bible-verses/
  22. 22. Copyright, etc…• Really important to be aware of…!!Image Credit: iStockphoto
  23. 23. http://creativecommons.org/choose/
  24. 24. Image Sources, e.g.• FREE• Flickr Creative Commons:http://www.flickr.com/creativecommons• http://www.sxc.hu• http://rgbstock.com• http://seedresources.com (3 a week)• http://www.freebibleimages.org• PAID• http://stockfresh.com/• http://iStockPhoto.comImage Credit: Stockfreshhttp://bigbible.org.uk/about/policies/image-policy/
  25. 25. http://instagram.com/stevefogg
  26. 26. Tearfund.org/bloggers
  27. 27. Human Beings at Machines, not “aremachines” …Image Credit: Stockfresh
  28. 28. Who‟s my audience?•God•Parents•„The kids‟•The newspaper•Your worst enemy
  29. 29. Image Credit: iStockphoto
  30. 30. Luke 6:45 (NIV)A good man brings good thingsout of the good stored up in hisheart, and an evil man bringsevil things out of the evil storedup in his heart. For the mouthspeaks what the heart isfull of.
  31. 31. AuthenticityImage Credits: Seed Resources/ @digitalfprint
  32. 32. “Ifanalienvisited…”… and allthey had tosee was yourFacebookpage (orother „public‟profile)..What wouldtheirperceptionof your lifebe?Image: RGB Stock
  33. 33. Identify your Keywords: “The Long Tail”Image Credit: InboundNow
  34. 34. http://www.google.co.uk/trends/hottrends
  35. 35. http://j.mp/GGladwords
  36. 36. Seeking God Online…http://bigbible.org.uk/2012/03/seeking-god-online-digidisciple-emmuk74/
  37. 37. http://transformationmarketing.com/wp-content/uploads/2013/03/Blogging-Stats-01.jpghttp://j.mp/12A7tuh
  38. 38. Preaching (& other speaking)How might ourapproach to preachingchange if weunderstand that wehave two audiences –the faithful who sitclose to us and abroader public,listening-in from adistance?Image Credit: SXC.Hu
  39. 39. https://twitter.com/search?q=%23sermon&src=typd
  40. 40. Networks of Networkshttp://j.mp/2013FBFriends
  41. 41. Push/Pull Media…Image Credit: Stockfresh
  42. 42. http://anglicanmemes.com/
  43. 43. Facebook Insights
  44. 44. World’s 2nd Largest Search Engine:Image Credit: Searchingmobile.com
  45. 45. Increasingly Mobile…Image Credit: Stockfresh
  46. 46. http://www.youtube.com/watch?v=GRiwUCXPo8U
  47. 47. So, do I need to worry aboutGoogle+?https://plus.google.com/u/0/104673457166214487444/
  48. 48. Social Media Surgeries
  49. 49. Agree a (flexible) Social MediaPolicyImage credit: SXC.Hu
  50. 50. http://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines• The Methodist Church social media policy:• Be credible. Be accurate, fair, thorough and transparent.• Be consistent. Encourage constructive criticism and deliberation.• Be cordial, honest and professional at all times. Be responsive.When you gain insight, share it where appropriate.• Be integrated. Wherever possible, align online participation withother communications.• Be a good representative of the Methodist Church. Rememberthat you are an ambassador for Christ, the Church and your partof it. Disclose your position as
a member or officer of theChurch, making it clear when speaking personally. Let Galatians5:22–26 guide your behaviour (fruits of the spirit).• Be respectful: respect confidentiality. Respect the views ofothers even where you disagree.
  51. 51. http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/Don’t overthink. Running throughcommittees, endless drafts and approvalprocesses to get a response out therecan cause far more damage than good.As long as you have taken the time toassess the situation and can take arational, respectful tone in yourresponse, even an awkward response isOK to start with, and buys you time tocontinue to respond to the problem.
  52. 52. Principles of Good Engagement•Be interesting•Be encouraging•Be active•Be helpful•Be authentic
  53. 53. Image Credit: Stockfresh
  54. 54. What Biblical values do we want to see inour (digital) world?Image Credit: iStockPhoto
  55. 55. What do the fruits of the spirit look like online?Image Credit: Kezi
  56. 56. What does it mean to share with grace?Image Credit: Seed Resources
  57. 57. Where do you plan to go now?Image Credit: Stockfresh
  58. 58. @drbexl @digitalfprint @bigbiblehttp://www.slideshare.net/drbexl/Image Credit: iStockPhoto

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