Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Aim Higher, January 2010


Published on

A series of Aim Higher days in January 2010. I've done blogs with some of these students before, so now we're moving to my specialist subject - posters!

Published in: Design, News & Politics, Education
  • Be the first to comment

  • Be the first to like this

Aim Higher, January 2010

  1. 1. WELCOME TO “MAKING A POSTER” AimHigher, January 2009 [email_address]
  2. 2. Today we’ll <ul><li>LISTEN Second World War Posters! </li></ul><ul><li>THINK What makes a good poster? </li></ul><ul><li>LOOK around campus for ideas of material </li></ul><ul><li>CREATE a poster on “Why University?” </li></ul>
  3. 3. Second World War Posters ;
  4. 4.
  5. 5. Ministry of Information <ul><li>Central governmental publicity machine </li></ul><ul><li>Formed September 1939 </li></ul><ul><li>Tell the citizen ‘clearly and swiftly what he is to do, where he is to do it, how he is to do it and what he should not do’. </li></ul>
  6. 6. What is a poster ? <ul><li>A public notice aims to inform or command. A poster aims to seduce, to exhort, to sell, to educate, to convince, to appeal . Whereas a public notice distributes information to interested or alert citizens, a poster reaches out to grab those who might otherwise pass it by. </li></ul><ul><li>Susan Sontag </li></ul>
  7. 7. TASK 1: THINK <ul><li>What it is in a poster that makes you: </li></ul><ul><ul><li>STOP </li></ul></ul><ul><ul><li>LOOK </li></ul></ul><ul><ul><li>ACT? </li></ul></ul><ul><li>What do you need to include (and maybe exclude) to encourage someone to consider/attend University? </li></ul><ul><ul><li>Who is your audience (age/ gender/ subject)? </li></ul></ul><ul><ul><li>How much can you tell them? </li></ul></ul><ul><ul><li>What do you want them to do? </li></ul></ul>
  8. 8. Recruitment: A “Call to Action”
  9. 9. Propaganda Techniques (1937) <ul><li>Word games </li></ul><ul><ul><li>Name-calling </li></ul></ul><ul><ul><li>Glittering generalities </li></ul></ul><ul><ul><li>Euphemisms </li></ul></ul><ul><li>False connections </li></ul><ul><ul><li>Transfer </li></ul></ul><ul><ul><li>Testimonial </li></ul></ul><ul><li>Special Appeals </li></ul><ul><ul><li>Plain Folks </li></ul></ul><ul><ul><li>Bandwagon </li></ul></ul><ul><ul><li>Fear </li></ul></ul>
  10. 10. Your poster must… APPEAL
  11. 12. TASK 2: LOOK <ul><li>Take 10 minutes to look around the Campus: </li></ul><ul><ul><li>What are people doing (learning, socialising)? </li></ul></ul><ul><ul><li>What facilities are available (buildings, library, computers, gym)? </li></ul></ul><ul><ul><li>What subjects are available? </li></ul></ul><ul><ul><li>Is there anyone you can get a quote from? </li></ul></ul><ul><li>Which of these can you use in your poster? </li></ul>
  12. 13. TASK 3: CREATE <ul><li>MINIMUM: </li></ul><ul><ul><li>Create a ‘concept’ poster, which includes the main slogan, areas for images and smaller text, contact info. </li></ul></ul><ul><li>PowerPoint: If you know how to use it, you can. </li></ul><ul><li>Finished Product: If you’re able! </li></ul><ul><li>University of Winchester images: </li></ul>
  13. 14. Let’s see what you’ve done Which stand out for you, and why?