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Tips and Tricks for Branding

Published in: Marketing, Business, Technology
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  1. 1. Why a brand? Drayton Bird 2014
  2. 2. A right mouthful about brands Brand equity describes the value of having a brand based on the idea that the owner of a well- known brand name can generate more money from products with that brand name than from products with a less well-known name, as consumers believe that a product with a well-known name is better than products with less well known names.
  3. 3. How a strong brand helps you
  4. 4. • You make more money by selling more at the same price • You make more money by selling the same volume at a higher price • You get more repeat purchases • Customers stay with you longer • Their lifetime value is greater
  5. 5. • Economies of scale mean you can undercut your competitors. • You can pay more to get or keep a customer • People forgive your mistakes more easily. They trust you to put things right.
  6. 6. How to live forever • Things can be copied • Brands can’t • “A brand is not a process, a product or people. It can live on after processes and products have changed – and people have died” -Jeremy Bullmore
  7. 7. • Companies are made up of people • People die. People move on. • Working practices change • But how do you “copy” a brand? • Impossible: its qualities are in the mind.
  8. 8. Helpful marketing ideas, free ● Each takes 1-5 minutes to read ● A constant stream, simple and practical ● Plus the best marketing book ever ● Over 16,117 marketers all over the world get them ● Go to draytonbird.comand you can too