In recent years the importance of developing employability skills as part of university education has gained considerable attention. This presentation shows how a student’s experience of vlogging, via YouTube, has led to his development of key skills desired by today’s employer including: the ability to communicate; the confidence to present and accept criticism and an aptitude for creativity. In addition the talk demonstrates as to how vlogging enables him to go beyond achieving technological and socially-based skills, helping him to cultivate a personal value system and student identity . Vlog Example Links in Full First Vlog www.youtube.com/watch?v=akbRoyKPTxU Confidence Issues? www.youtube.com/watch?v=BDvqMOncvpE From Vlogger to Lecturer www.youtube.com/watch?v=BjFOwGZ4R0A Answering the Critics www.youtube.com/watch?v=eSULimE8rRE Closing The Generation Gap www.youtube.com/watch?v=wzV4rP_CdoE Ask Blade376 www.youtube.com/watch?v=xb4A4nUfX00 Biggest Collab Vid Ever www.youtube.com/watch?v=odvJvdOHmTo 10 Second Exposure www.youtube.com/watch?v=5lNTqzxhIZM Do you Have Free Will? www.youtube.com/watch?v=oWgF7mHos3s