Social Media Definition “media designed to facilitate the dissemination of content through social interaction between individuals, groups and organizations using internet and web based technologies to enable the transformation of broadcast monologues into social dialogues.” (Close 2012, pp. 84)
What is Social NetworkingSociety thrives on being able to communicate with oneanother, stay in touch and always be aware what is goingon with other that they know along with the rest of theworld. With the growth of social networking more andmore people are using the internet to communicate withothers and search for products and information.Social networks create a platform for people to changetheir identities through the internet (Close 2012, pp. 28)and provide a growing amount of opportunities tosocialize with different groups of people.
www.facebook.com Social network on peer-to-peer relationships that gives all member the ability to create ‘profile pages’ that describe themselves giving them a chance to create a connects with other users known as ‘friends’ (Weaver 2008, pp. 99) Businesses have the ability to buy advertisement space that targets the users preferences. E.g. favourite music , likes and relationship status can affect what ads are seen.
Facebook currently has 400 million users all around the word as recorded in December 2009 with more joining on a daily basis (Curtis & Giamanco 2010, pp. 91). There are three ways of communicating with the other users: Status update: Adding comments to your own wall Wall-to-wall: Adding comments to another persons wall Private instant message: Private messages that only the two users in the conversation can see and write on. These can either be instant conversations or through a more email based conversation.
www.myspace.com Social network on peer-to-peer based media where members can create their own website that includes pictures, personal information and media (Weaver 2008, pp. 98). Myspace was originally created as a way of independent musicians and bands to keep in touch with their fans .
www.twitter.com Social networking site and micro blogging that allows its members to send and receive text based messages of up to 140 characters known as ‘tweets’ (Curtis Giamanco 2010, pp. 110) People who are not members are able to read these tweet while only members are able to send them. This is not only used by members of the public but also celebrities, politicians, businesses and corporations.
www.youtube.com An online based video sharing network where all members have the ability to upload videos to the site to share with others (Weaver 2008, pp. 100). Everybody has the ability to access the site and watch the clips but only members can upload and also are able to create playlists of their favourite lists
www.wikipedia.org Collaborative online encyclopaedia where anyone has the ability to create and edit the information displayed on the site. There are only six people on paid staff with the rest of the services on the site maintained by volunteers that include over 1156 administrators that observe all new content that is created (Broughton 2008, pp. 259)
Individuals and Social NetworkingIn society today people are not only connected to oneanother like never before, but now are connected to oneanother everywhere quickly (Close 2012, pp. 3). Forexample, people have access to social network sites suchas Facebook in different ways. Where once a personneeded access to a computer to be part of it now it canbe access while out through mobile phone applications.This also goes for Twitter applications and access to allother types through mobile internet connections.
Communities and Social Networking“Social ties are the basic units of social network”(Licoppea & Smoreda 2004, p. 17)This statement shows that communities thrive fromconnecting with each other. Social networking haschanged how this can be achieved. Communities cannow post information on these sites to inform all thepeople in their contacts without phone calls, newslettersand face-to-face contact.
Governments and Social NetworkingGovernment institutions are evolving with the times of socialmedia and adapting by joining these social networking sites.Where once the only way to find out what is happening inparliament was waiting for a news cast has changed tofollowing the members on Twitter.Campaigning now includes posting on the social networkingsites whether about their policies or even connecting withpeople by writing about things people see everyday (Bertot2012, pp. 34).A major supporter of social networking is Kevin Rudd whouses Twitter constantly to update about where he is and whatis happening, even going so far as using the socialnetworking during sessions of parliament.
“The governments of almost two-thirds of the 193 United Nations member nations have joined the Twitterverse, says a new study.” “The analysis of 264 heads of state and government and their institutions in 125 countries was carried out by PR firm Burson- Marsteller.” “The most-followed account is (at)BarackO bama, which is run by the Obama campaign and has 17.8 million followers.” “A May 9 tweet sent by the campaign team quoting Obama as saying "same-sex couples should be able to get married" is the most re-tweeted to date - more than 62,000 times.”The Australian (7 July 2012)
Businesses and Social Networking With the rise in social networking the internet is becoming an essential way of people communicating and connecting with one another. This not only goes for individuals but also businesses (Weaver 2008, pp. 97). Social networking allows a cheap way for businesses to advertise and communicate with their target audience. For example, Facebook allows anyone to advertise to their target population and only have to pay for the clicks that the advertisement gets. This ensures businesses that their message is getting across with or without being clicked on but shows if they are paying for their ad space it will collect revenue from customers (Curtis & Giamanco 2010, pp. 94).
Corporations and Social NetworkingCorporations are always on the search for new innovativeways to advertise and attract new people. Through theevolution of the internet and social working (Laviniu2011, pp. 88) corporations have adapted and are nowusing marketing strategies to advertise to the millions ofpeople on the different social networking sites. This iseither done through direct advertisements or by thesecorporations making their own site and profiles thatgenerate up to date information for all people following.This is similar to businesses on social networking sitesbut can be generated on a larger scale due to moreaccess and money to use.
How is social networking ischanging the way we communicateSocial networking not only changes communication withindividuals but also withcommunities, businesses, governments and corporations.Where it was once needed for people to communicate whenthey had spare time is now been transformed into a waywhere it is quick and easy to communicate making it easier tokeep in touch with more people. When concerningcommunication on a larger level through businesses socialnetworking, has allowed different information to beconnected through all the social networking systems. Forexample many businesses website have a link to these socialnetworking sites allowing people to ‘follow’ them where therewas once a lot less interaction between the individuals andlarger communities or corporations.
What can we expect in the futureFrom my opinion I believe we can expect a lot ofevolution in the future regarding social networking.Just imagine a time where everybody is connected solelythrough the internet with no mail being sent throughthe post as everything is available at your fingertipsthrough email and social networking sites.This is our future and as shown we are already on ourway to becoming increasingly dependent on socialmedia as our source of communicating with others.
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