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To view the recorded version please copy this link into your browser: https://drakeintl.webex.com/drakeintl/lsr.php?AT=pb&SP=EC&rID=5850997&rKey=55f95878d9b9207d
Social Media has become an integral tool for businesses in building an audience for your product or service but a common hurdle that is often faced by Marketers and Managers is how to develop and execute a successful social media strategy that generates positive ROI.
In this webinar, we will be looking at the building blocks for creating a strong social media strategy for a B2B and B2C business. We will also go over how to track the ROI of your campaigns and make adjustments based on social analytics.
During this session you will learn:
- How to develop strategic goals for social media
- Which social media tools to use to accomplish these goals
- Executing your campaigns
- Performance management and tracking